Thesis purpose: The purpose of the master thesis is to analyse the battle of meaning creation regarding the notion of smoking and to reveal the production of unequal power relations. The battle is fought by different stakeholders through means of language and the study focuses on the tobacco industry in Germany. Methodology: A critical discourse analysis is applied with a qualitative research strategy. Our data collection was inspired by grounded theory and is limited in scope through a relevant case within the context of smoking in Germany. Empirical data is collected by means of an internet based document study of publicly available texts.

Corporate Social Responsibility (CSR) is a concept that is growing increasingly important, with more and more companies acknowledging that they have an obligation to the environment in which they operate. We were interested in inquiring into why companies chose to do so, even though there are no laws that condition them to engage in CSR. One answer to this might be that companies use CSR as a way to distinguish themselves from the competition as well as to gain trust and goodwill from the stakeholders. When it comes to Corporate Social Responsibility, the question is no longer whether or not companies should engage in it, but how they can gain competitive advantage by doing so. This study aims at providing a framework for possible ways of integrating CSR and branding, as well as different strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives.

This thesis aims to spread some light over the phenomena of gender construction in the upper secondary school. The background of this thesis is the gender gap in education. Girls are more successful in school and receive better grades than boys. The explanation that is given for this is that pupils are limited by far to rigid gender roles (DEJA 2010). The question is how these gender roles ? and specifically masculinity ? are constructed.

Abstract This paper seeks to answer how well the unit managers in a community live up to its responsibility for rehabilitation. What opportunities and obstacles center managers feel that they have in the rehabilitation process and their expertise in rehabilitation are adequate. The essay is based on qualitative, in which six interviews were conducted to help capture the Heads of Unit subjective experiences. Five of the respondents are heads of units in the elderly, and an interview with the rehabilitation coordinator of the municipality. Respondents' comments and relevant literature form the basis for this essay.

The world's natural resources are constantly being reduced, which increases the pressure on companies to actively engage themselves in environmental activities. Meanwhile, stakeholders focus is being broadened and it is now important not only to supply a particular product or service but also show that they are actively pursuing an environmental agenda. Companies can use various tools to aid in environmental efforts, but also to demonstrate to the world that the company is actively engaged in environmental activities. One such tool is the environmental standard ISO14001 which provides the company with guidance and support on how the business must manage its environmental efforts. To show a business' progress in environmental performance, it is advantageous to use environmental performance indicators as they enable stakeholders to easily understand how the business works with environmental issues.Authors in the field explain that the environmental management system propagation is limited in service organizations.

The aim of my thesis was to examine if educators need to be critical of what they read to the children from a gender perspective. I examined how picture books depict gender and if the books enhances or breaks perception of gender roles. I also examined educator?s perception of gender and if they think picture books can affect children?s perceptions of gender, but also what educators think about gender equality through picture books. The study is based on analysis of five picture books and interview with five educators.The results of analyzes showed that picture books are stereotyped and enhances perceptions of gender roles.

Den svenska Försvarsmakten är en myndighet med en annorlunda vardag för de anställda. Att arbeta som soldat inom försvaret är ett yrke som bidrar till stora kontraster hos de anställda, genom att växla mellan rollerna som yrkesverksam soldat till att vara civil. Vardagen är även annorlunda utifrån de arbetskläder som används, uniformer. Denna studie är gjord med utgångspunkt i vad uniformen har för del i det skifte som sker när en soldat växlar mellan yrkesroll och civil roll. Kvalitativa intervjuer har gjorts om sex informanter, på soldat- och gruppchefsnivå.

The purpose of this thesis is to examine the debate in library journals and in official reports on the subject of library education in Sweden. We focus on two periods: the period just before the year 1972 ? when the library education was transformed into being occupationally-oriented and the period just before the year 1993, when the library education was transformed into being ?academised?. This Master?s thesis shows that the debate and the arguments among initiated people in the library world have had some impact on how the library education was transformed later on.

This thesis explores how the Swedish magazine Morgonbris depicted women's new roles in the workforce during World War I and whether these depictions challenged or upheld contemporary gender structures. The study addresses two main questions, how Morgonbris portrayed women's new roles in the workforce and how this portrayal challenged or upheld contemporary gender structures. And also how the magazine integrated the ideal of respectability to engage and mobilize female workers, analyzed through Ronny Ambj?rnsson's descriptions of respectability ideals. Using Hirdman's gender system theory, which examines the maintenance of gender power structures through separation and hierarchy, and Ambj?rnsson's work on respectability ideals, the study employs a qualitative content analysis of articles from Morgonbris during the war years. By identifying and analyzing expressions of class and respectability ideals, the research uncovers strategies used to engage and mobilize female workers. The results show that Morgonbris portrayed women's entry into traditionally male-dominated labor sectors as a significant shift that challenged established gender roles.

The purpose of this study was to examine how young managers (26-32 years old) in municipal old-age care organizations, in Skåne and Blekinge, experience their professional roles as managers in relation to their age. One of the questions asked in this study was whether managers experienced that their age affected their managerial position, and in that case, how? In order to investigate this, a qualitative method was used, including interviews and observations. Seven interviews with young managers were conducted. My approach in the working process was influenced by Grounded theory as defined by Glaser and Strauss (1968).

AbstractTitle: Communicating Ethics ? An Analysis of Ethical Codes in Sweden?s Largest Banks( Att kommunicera etik ? en analys av de svenska storbankernas etiska riktlinjer)Number of pages: 49 (without enclosures)Author: Karolina SvenssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The main purpose it to answer the main question how Sweden?s largest banks are communicating ethics externally? This question generates a number of questions with relevance to the purpose and subject of this thesis. The ambition is to answer all of these questions in order to achieve the main purpose.Material/Method: The method used for this study is a qualitative text analysis. Applying this method is also done through using a model presented by Norman Fairclough. This model belongs to the tradition of critical discourse analysis.

The purpose of this Master Thesis was to study the reader in the informal reading group. To fulfil our purpose we have used the following questions: how did the reader become a reader and what does her reading look like, why do people choose to participate in a reading group, how may the group influence the individual member in her reading and interpretation of a book, does the reading group have a therapeutic function, how does the informant find the group dynamics and different roles in the reading group, and finally how does the informant experience the discussion in the reading group. We have used two studies about reading groups, one by Elizabeth Long and one by Jenny Hartley. Our theory is divided into reading and group psychology. We have interviewed seven women belonging to different reading groups.

Title: ?SJ AB har kommenterat ditt inlägg?: En kvantiativ och kvalitativ studie om SJ AB:s kommunikation i sociala medierWriters: Fanny Fellman and Moa GrönroosClass, semester, year: Bachelor thesis, 15 HP, winter semester 2014Number of words in the thesis: 13 566Problem definition and purpose: Our purpose is to investigate how SJ communicate in social media in crisis. SJ AB is a Swedish train company with traffic across Sweden who may be affected by a variety of crises. Social media use has today grown and now uses just not the Internet for pleasure, but also to ask questions and get feedback. Social media leads us into a new communication scenery, which also applies to organizations to be present.

This bachelor thesis in business economics raises the topic about Corporate Responsibility (CR), this topic is currently being discussed in a variety of channels and today an increasing number of companies are involved in corporate responsibility. How do Skanska work with sustainability and why are they doing this? It is also important to see the results of the work with sustainability will lead to. We will go into more depth in one of Skanska's projects, project M25, to investigate the CR strategies they use and see how they actually work with sustainability. The purpose of this paper is to describe and analyze how and why Skanska is working to implement CR policies in their operations and more specifically from the M25 project in order to achieve sustainable business development.

A trend since the early 90?s has been that some public libraries offer a special shelf containing environmental information to the community, but it seems as though the subject has been overlooked by the literature and the science community. The purpose of this bachelor thesis is to study how three independent public libraries work with environmental information that is made available to the community. The following questions were addressed: 1) Which arguments can be found as to why the libraries offer this activity? 2) How does the environmental work at the public libraries look and what does it contain of? 3) Are there any similarities or differences in this work between the three libraries?To answer these questions interviews with librarians were carried out; observations were made to complement the interviews.