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4262 Uppsatser om Stage communication - Sida 64 av 285

Hushålls efterfrågan på specifika bostadsrättsattribut

Syfte: Syftet är att försöka urskilja samband mellan hushålls socioekonomiska faktorer och efterfrågan på specifika bostadsattribut. Vår frågeställning är: Finns det samband mellan vilka specifika attribut som efterfrågas hos bostadsrätter och hushålls socioekonomiska faktorer? Vår förhoppning är att åtminstone få en indikation på vad olika typer av hushåll efterfrågar.Metod: Denna studie baseras på en databas bestående av bostadsrättsförsäljningar som skett i Gävle under år 2008 samt socioekonomisk information om de hushåll som förvärvat dessa bostadsrätter. För att estimera hushålls efterfrågan på ett specifikt bostadsrättsattribut har en tvåstegsmetod använts. I ett första steg avslöjas de underförstådda marginalpriserna av bostadsrätters egenskaper med hjälp av den hedoniska metoden.

Marknadsföring av en god sak : Marknadsföringens karaktär inom insamlingsbranschen

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

Malmös digitala klyfta

Differences between groups or individuals in a society with regards to access to information and communication technologies (ICTs) are known as the digital divide. The digital divide pertains to differences in physical access to computers and the Internet as well as knowledgein using technology. Important factors affecting the digital divide are disabilities, age, gender, socioeconomical background, ethnicity and geography. The digital divide appears on several levels: internationally, nationally, regionally and locally. Individuals who, for some reason, have limited or no access to information and communication technologies risk, among other things, to experience social exclusion.

Doing Well by Doing Good : - En studie i hur CSR kan pa?verka svenska modefo?retags anseende

Corporate Social Responsibility (CSR) is a concept that is growing increasingly important, with more and more companies acknowledging that they have an obligation to the environment in which they operate. We were interested in inquiring into why companies chose to do so, even though there are no laws that condition them to engage in CSR. One answer to this might be that companies use CSR as a way to distinguish themselves from the competition as well as to gain trust and goodwill from the stakeholders. When it comes to Corporate Social Responsibility, the question is no longer whether or not companies should engage in it, but how they can gain competitive advantage by doing so. This study aims at providing a framework for possible ways of integrating CSR and branding, as well as different strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives.

Mean value modelling of a poppet valve EGR-system

Because of new emission and on board diagnostics legislations, heavy truck manufacturers are facing new challenges when it comes to improving the engines and the control software. Accurate and real time executable engine models are essential in this work. One successful way of lowering the NOx emissions is to use Exhaust Gas Recirculation (EGR). The objective of this thesis is to create a mean value model for Scania's next generation EGR system consisting of a poppet valve and a two stage cooler. The model will be used to extend an existing mean value engine model.

Artisten i vardagsrummet : Gränsöverskridande och samförstånd i det moderna genombrottets dramatik: Leffler, Benedictsson och Stéenhoff

Anne Charlotte Leffler, Victoria Benedictsson and Frida Stéenhoff were all part of the Modern Breakthrough in Swedish literature. By utilizing Jürgen Habermas theoretical works on communicative action, and Nancy Fraser?s supplementary reading of his theory, this essay makes clear that the authors? struggle for an understanding and a rethinking of social norms in their plays Skådespelerskan (1873), Romeos Julia (1888) and Lejonets unge (1896) can be read as a contribution to the public debate. Dialogue has a key function for female authors during the Modern Breakthrough. Women and mens? possibilities to take part in conversation and argument as equals, requires the professional woman?s transgression and access to the privileges of both public (State) administration ? ?system?, and world of everyday life ? ?lifeworld?.

FACEBOOKFLICKOR : En kvalitativ studie om unga flickors påverkanav sitt eget och andras Facebook-användande

Title: Facebook girls, a qualitative study of social medias and Facebooks impact on young girlsNumber of pages: 32Author: Mirja LarssonTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media,Uppsala UniversityPurpose/aim: To discover any possible difference between young girls and older girls in their wayof using Facebook.Material/method: Personal interviews, literature, electronic sources, Internet sources.Main results: The younger girls are not as aware as the older girls of their exposure on Facebookand the possible down-sides of their frequent Facebook-usage. Young girls in general use Facebookas a source to form their identity.Keywords: Facebook, identity, young girls, Cooley, Elza Dunkels, Altman and Taylor.

IKT verktyg ? befrielse eller belastning? : Elever i behov av särskilt stöd och deras uppfattningar om IKT verktyg i lärandet.

The aim of this study was to describe and analyse the perceptions that ten 12-15 yearold pupils with special educational need, who had been assigned a personal computer, have about Information and Communication Technology (ICT) in the learning process. Data was collected by personal interviews and observations. Sociocultural perspective and phenomenographic research approach were used as theoretical and methodological frameworks in analyzing and understanding the result. The major conclusions were that most respondents perceived the computer as beneficial assistive technology for learning, but some felt singled out by having a computer to assist in learning. Students had various opportunities to succeed in using their tool depending on e.g.

ATT VÄCKA KONSUMENTERS UPPMÄRKSAMHET I ETT REKLAMFYLLT SAMHÄLLE : -         Från ett företagsperspektiv

AbstractTitle:                                    To attract costumers attention in a advertisingfilled community- From a company view Authors:                              Kerstin Ivarson and Diana Kuttner Advisor:                              Navid Ghannad. Level:                                  Bachelor thesis in Marketing, (15 Swedish credits), Spring 2009 Key words:                          Media, media noice, communication tool, communication chanel, startling, advertising, advertisingfilled, message Question:                             How does the message from companies reach out to the customers in a advertisingfilled community? Purpose:                              To examine how the companies should use marketing to attract attention in a fast developed community and in that way reach the customers. Theoretical framework:       The theory describes the media develop and the effective parts of different media channels. How the media noice looks today and how the customers choose with emotion and needs. Methodology:                      We used a deductive approach as a starting point and after that study five different companies in border of media, advertising and event. Empirical framework:         Based on theory have we study five companies, Starcom, Picnic kommunikation AB, Klassons Mediabyrå, 7billion and Hansens. All companies are in the border of media, advertising and event. Conclusions:                       The most important of our study of marketing is to proceed from the potential customers needs because the advertising is very individual. To catch the customers attention is new, fast and effective communication channels very important.

Whispers in the forest : a field study about communication within Vi-agroforestry

The purpose of this study is to explore and understand the social and structural dynamics of an organization working with questions regarding development. The organization in question is Vi-agroforestry, a Swedish based NGO that works around the lake Victoria basin and the focus will be on their office in Rwanda. I have used a qualitative approach and conducted participatory observation as well as semi-structured interviews to gather data. I have emanated from the individuals in the organization by using a theory of microsociological organisationperspecive to understand how the employees create and is created by the existing social structures. (Blomberg, 2003) Even though the office in Rwanda only is a relatively small part of Vi-agroforestry?s operations it is still highly individual and independent from the rest of the organization.

Grupprehabilitering i audiologisk verksamhet

The purpose with this study was to systematically examine scientific studies of audiologic group rehabilitation. The definition of audiological rehabilitation was explored, different variables that influence the result and how the outcome measures should be done and its relationship with the goals of audiologic rehabilitation. The method used was a literature study. Pubmed and Cinahl were used for the search of literature. Some articles were searched from scientific studies reference lists and also advice from the supervisor.The result from the different studies shows that the effect of rehabilitation varies as there are many aspects that have an affect on the outcome measure.

Lärande organisation ur ett medarbetarperspektiv : En kvalitativ studie om medarbetarnas uppfattningar om det gemensamma lärandet på en förskoleenhet

The purpose of this essay is to develop knowledge about how learning among employees is perceived to occur practically in a pre-school unit seen as a learning organization. From an employee perspective the intention was to gain an understanding of how they perceive the organization regarding employee learning in the workplace when it comes to in which contexts and what conditions that enable collaborative learning. Because learning organization is mostly a vision from a management perspective thereby it should in this case mostly be viewed as the context in which the employees work in.The essay is based on a qualitative research approach with eight semi-structured interviews. It was based on hermeneutics as method of analysis with the intention to gain an understanding of the employees' subjective perception. It is a case study on a selected pre-school unit in Stockholm.

Delaktighet och inflytande i undervisningen

Vår studie är gjord för att se om det finns någon skillnad i mellanstadieelevers beteenden i klassrum respektive idrottshall. Våra frågeställningar är: Finns det skillnader i beteendena hos mellanstadieelever i idrottshallen respektive i klassrummet? Finns det några skillnader mellan pojkars och flickors beteenden? Hur yttrar sig eventuella skillnader och vad beror de på? För att komma fram till detta har vi använt oss av observationer som metod och observerat årskurs fem-klasser på två olika skolor. I arbetet har vi kopplat vår empiri till Connells teori om hegemonisk maskulinitet och Goffmans beteendeteori Front-stage och backstage. Vi har också använt oss av behaviorismens grundläggande tankar om hur en miljö kan påverka ett beteende.

Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv

Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.

Mer än en snygg skylt på fasaden : Svenska lärosätens varumärkesarbete

Title: Management control of facility efficiency in municipalities - A case study of Halmstad municipalityLevel: BachelorSeminar date: 2012-05-31Authors: Markus Nilsson & Sara MattssonAdvisor: Sven-Ola CarlssonKey words: Control management in municipality, facility efficiency, management by objectives, internal rents and incentivesBackground: The public sector owns and manages a large property portfolio and in the municipalities, the properties are always a big cost item. Because of the outside world changes and the public interest, the properties should be used as efficiently as possible.Purpose: The purpose of this paper is to describe how control management of facilities looks like a municipality. The paper also seeks to explain how employees work to make the facilities more efficient in a municipality.Methodology: The authors use a qualitative method with open interviews.Theoretical perspectives: The choice of theory was made with the field of management control and facility efficiency in mind. The theory therefore includes management by objectives, internal rents and reward systems, motivation and communication within organizations.Empirical foundation: The organization has undergone a reorganization 2010/2011. There are no clear incentives to reduce facility costs.

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