Viral marketing is a marketing tool that is becoming more common in the marketing industry. As people spend more time on the internet via their smartphones, tablets and computers marketers try to find new ways to reach out and connect with consumers. Succeeding with a viral spread is not easy; it's several factors that are important. Viral marketing encourages consumers to recommend and talk about product-related information with each other. So, what should a viral campaign or message contain in order to create this interest among us consumers? There are few empirical studies done in this subject which makes this kind of uncharted territory.

The movement of the allotment gardens reached Sweden in the beginning of the last century. The allotment gardens quickly spread among the big towns from Malmö in the south and to the far north of the country. Today, there are about 42 000 owners of allotment gardens in Sweden. This work will show the differencies and similarities comparing the original ideas of allotment gardens with how they are used today. The specific questions were; what are the reasons to acquire an allotment garden; is it used for raising vegetables and fruit or only for growing flowers; is what is cultivated there also gathered and used or is it cultivated only for the pleasure of gardening; and finally how the owners of the allotment gardens spend their time there ? by cultivating the land or by recreational activities. Literature studies were made as well as an inquiry at one allotment garden area i Lund. The ideas of the original allotment gardens in the beginning of the 20th century were as much based on the need of getting out of the aparment to a healthy environment, as cultivating vegetables for economical reasons.

The reindeer are kept in extensive pasture systems where the conditions are similar to thosefor wild reindeer. Since the reindeer have special demands on their pasture, it is difficult tokeep them in intensive production systems where they cannot graze selectively. Too manyreindeer on a small area will also facilitate spread of diseases. A selection program forreindeer needs special qualifications according to several different reasons. The purpose withthis literature review is to summarize the factors needed for a reindeer selection program andthe problems and possibilities included.Reindeer grazing right has a special meaning to the Sami and are reserved for them accordingto immemorial rights.

Perfluorinated substances (PF) are environmental pollutants that are used to coat fibres of so called ?all weather clothes? to make them water resistant. PF are effectively spread through water. Waste water treatment plants (WWTPs) are a pollutant source of these substances. PF are poisonous to different kinds of organisms, and supposedly also to human beings, if concentrations are sufficiently high.Perfluorinated substances have been investigated at three waste water treatment plants in Stockholm during the 2000?s.

Problemformulering: Swapspreaden undersöks i flertalet studier, i bland annat USA, Japan och Australien. Dessa studier påvisar åtskilliga förklaringar till swapspreaden, men de olika empiriska studierna, baserade på olika marknader, finner inte samma förklaringar. Vi ställer oss därför frågan om samma förklaringsfaktorer finns till den svenska swapspreaden. Syfte: Uppsatsens syfte är att undersöka huruvida de förklarings-faktorer som påvisats i tidigare, utländska studier även förklarar swapspreaden i Sverige. Metod: Vår studie är av kvantitativ karaktär med ett hypotetiskt-deduktivt angreppssätt.

The dishwasher is a wide spread product that occurs in many households. It saves the user time,water and energy. When using a dishwasher instead of doing dishes by hand a lot of energy issaved.The importance of lowering the energy consumption does not only come from the consumerwinnings but also from an environmental point of view. Scientists are certain that the globalwarming comes from the emission of green house gasses that is created by human consumptionof oil, gas and coal.Dishwashers today are a lot more energy efficient than older dishwashers, but there are stillmargins to lower the energy consumption. The aim with this project is to investigate thedishwasher and it?s washing cycle, noting different phases and components that contribute towaste of energy.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

Introduction     Knowledge has come to be an increasingly important factor for both individuals in the labor market and companies in competition. When a person leaves an organization the knowledge often follows, and a knowledge gap is created. When knowledge is shared within an organization, the individual?s knowledge is available for all members of the organization. Knowledge can thus be converted from human capital to structural capital.

The transformational leadership and the Swedish Armed Forces? basic outlook on pedagogy are two factors that affect a Swedish military officer. The author has identified a need of understanding the process of personal development. An understanding that couldn?t be supplied by the transformational leadership but that was found in the Swedish Armed Forces? basic outlook on pedagogy.

Boplatsvallar, often translated as semi-subterranean settlements, is an ancient monument with a diffuse definition. Defined as ?embankments that partially or completely surround a often lowered/dug down surface- this category of ancient monuments is also made up of a former category which traditionally was interpreted as winter settlements from the late Stone age in Sweden. This view of the ancient monuments carried over, to a certain extent, to this new definition. Should this be the case, that this category of ancient monuments are remains of winter settlements,  used recurringly over an extended period of time, then they should exhibit similar signals in regards to the distribution of the anthropogenically altered soil chemical and soil physical properties at the sites.The area around Lillsjön, Anundsjö parish in Ångermanland, have four boplatsvallar located separately in the regional area.

Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.

The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing.

AbstractThe aim of this study is to investigate how a picture book for children is transformed into an easy-to-read version for children who have just started reading. I examine two versions of Emil of Lönneberga. One of the books is the orginal picture book of Emil in Lönneberga and was written by Astrid Lindgren (1963), while the other is an easy-toreadversion of the book, as adapted by the author Helena Renvall (1977). I have conducted a comparative study as a text and picture analysis of the material, with the focus on the adaptation of the original story. The adaptation in this case is a revision intended to make the story easier to read and more accessible to today?s children.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.

The purpose of this work is to study a circulation project in Enköping municipality, where the society?s rest products are used to make beneficial products. In Enköping the rest products from waste treatment plants and private sewers are used to fertilize and irrigate Salix plantations that later are harvested and burned at the local combined heating and power plant, ENA Energy AB, to produce electricity and heat. Possibilities to apply this kind of project ona municipality in Russia are also explored.Guryevsk municipality in Kaliningrad region was chosen since there is a need to improve energy systems and reduce emissions to water and air. This municipality strives to become environmentally friendly.