The purpose of this study was to study how metaphors are used in sports chronicles . As a complement, we also chose to study whether there are gender differences in the use of metaphors. We also wanted to take a look at whether journalists tend to mythologize sports stars with the help of metaphors. We have been using a qualitative study in our work. We chose to examine four sports journalists who writes sports chronicles for the newspaper Aftonbladet.

AbstractAs a young offender in Sweden today you can be sentenced to juvenile care within the social services. Within the juvenile care it may be an option for these young offenders to undergo an affect program. That is a collective name for several types of structured programs that can include everything from conversations to visits. The purpose of this study was to create an understanding of which arguments there are for why these affect programs for young offenders is being used in three municipalities in southern Sweden. We authors found this interesting because of the lack of evidence for these affect programs.

The purpose of this study was to look at teenagers' thoughts and ideas regarding sports and doping, and what they think about information on doping.Important questions for our study were:What do sports mean to teenagers?What thoughts do teenagers have about demands and expectations in sports?What thoughts do teenagers have about doping?What do teenagers think about information on doping?What factors do teenagers think affects a teenager to use doping?The study was made from a qualitative approach. The material consists of twelve interviews with teenagers in the age of 16 - 18. Sports mean a lot to the teenagers in our study and they don't approve of doping in any way. Many of the teenagers asked for more information about doping.

Purpose/Aim: The aim of this study is to (1) analyze the amount of exposure disability sports get in Swedens biggest newspaper (Aftonbladet), (2) look at how Aftonbladet portraits disability sports and it?s athletes, and finally (3)  to see if there has occurred any change over time (during the last eight years). Material/Method: The first method used is a quantitative analysis to measure exposure.The second method is a quantitative content analysis which is used to analyze how disability sports are portrait.The third method is rhetorical and is also used to analyze how disability sports are portrayed. Main results: The study has shown that disability sports get very little exposure in Aftonbladet. The articles in the newspaper that cover disability sports are portrayed from a personal point of view without much focus on the athletes achievements regarding his or her sport.

This study was a survey of how it is possible to create conditions for good elite environments in cities with elite universities. The purpose of the study was to create an understanding of how sports associations and National elit sportuniversities in Sweden can co-operate to create a good elite environments for people with dual careers. The study analyzed the current situation and what increased co-operation would do for the elitesports environments. To answer the purpose of the study interviews where conducted with leaders from sports associations and with a representative from the national sports university in Umeå. The result showed that in the current situation were was no cooperation to a significant degree.

This study examines from a gender perspective how the gender distribution is viewed in the content of Göteborgs-Posten's sports pages and the short and long term effects of the the newspaper's gender equality plan that was introduced in 2005. It is a quantitative study for two sample periods, 2005 and 2009, that investigates how many articles in the newspaper which is about women's sports and male sports. Michel Foucault's theory of discourse is central to the study, his view of identity in society and how these are represented fit well on gender issues in sports journalism. The results show that women's sport is greatly subordinate to man's sport in terms of number of articles. The gender equality plan has not had any noticeable effects on Göteborgs-Posten's sports pages. This is due to a variety of factors ? economic aspects weigh heavily in this problem. .

The continual challenge? A case study of sports clubs marketingIn recent decades the mass media have come to play an increasingly important role in society and culture. The purpose of this qualitative study is to research how four nonprofit sports clubs in Umeå handle social changes such as commercialization and mediatization. To answer the study?s purpose three questions were examined.

Three years after the Bosman case, it was decided that a socio-cultural approach on sports be introduced in Europe. EU presented a formulation for the same purpose ? The European Model of Sport. The purpose of this formula was to maintain the socio-culture and traditional ap¬proach to all kinds of amateur and professional sports in Europe. If we were to com¬pare this model with the American model of sport, it shows many different ways of thinking in terms of organised sport.

Pupils, and most of all girls, drop out of organized sports in the ages 13-18. The purpose of this survey was to study which motives girls had to proceed in sports together with differences between certain groups. This study was based on a survey which included 86 responses from girls active in sports in 10 different compounds. The results showed that the most frequent motives to do sports were to have fun and to feel well. Differences showed were that the ones who trained more often and the ones who practiced more than one sport found that to work hard was an important motive, compared to the other groups.

For some time researcher has focused their interest on how women are being treated in sports and what impact it has on the development of the sports movement. Researchers in the field have tried to clarify where the problem lies, if it is gender or sex. Are the differences between the sexes caused by how society portrays women or because women and men are built for different purposes. This research paper studied how women in the sports of snowboarding and freeskiing perceived their possibilities to practice their own sports. Furthermore, the study tried to answer if the problems are originated from the culture of the sports, what the possibilities and opportunities women had to make ?it? and what women think is the reason why there are so few female athletes in their sports.

This study examines how and why organizations evaluate training and development within the organizations. The study has a qualitative approach based on semi-structured interviews, with office and organization development managers. The purpose of the study is to contribute with knowledge about how three large Swedish organizations evaluates training and development programs for staff members. Another purpose is to describe why the organizations evaluate training and development programs and to research if there is a further need to develop the organization evaluation methods. Therefore the research questions are Why and how do organizations evaluate training programs? What further need is there to develop organizations evaluation methods?The conclusion of this study shows that evaluation of the training and development programs are not a high priority among the selected organizations.

Sports associations play a very important role in the Swedish civil society, and since the 1st of July 1987 they have been exempted from the duty to pay VAT. By introducing an sufficiently closely related. When the conflict of law exists, the directive will be accorded priority, which leads to the Swedish Sports Federation must examine and considerexemption for sports associations the income tax field and VAT field correlate and the legislative change resulted in more favorable pre-close solutions for all of Sweden's non- profit organizations.  In June 2008 the European Commission launched a process concerning Swedish infringement against EU-law, and with it the Swedish civil society, where all Swedish sports associations are included, is threatened. The European Commission wants to, among other things, force sports associations into the VAT system for the purpose of the VAT Directive to be achieved.

Sports facilities are a highly unexplored field, and as of the autumn 2008 no research is being conducted about sports fields at Swedish architecture universities. Very few people recognize the sports field as an area for the architecture profession, and to gain more information about sports fields I have discussed the subject with people with connections to architecture and/or sport. The sports field represents a type of sports facility, a permanent football and/or bandy field surrounded by running tracks with appropriate measurements. Like the city?s physical environment, the sports field is a public place, where outdoor activities take place.

Ångermanland has at the last five years lost 420 hockey players. This is a qualitative study that focus on investigating the main problems of dropouts among young hockey players and how ice hockey associations in Ångermanland act to find solutions to the problem. The main questions of the study are: How can the dropout problems in Ångermanland be understood or explained in terms of youth operators' perspective and what are the potential strategies that the ice hockey associations are using to deal with the dropout problem and what approaches to youth hockey is reflected in the youth operators' statements? The study was based on semi-structure interviews with 6 different ice hockey sports clubs in Ångermanland. The results showed that the leadership programs ought to be more educational, and more oriented toward understanding the children instead of mainly technical learning objectives about how to shoot, dribble, and skate.

This essay examines how three big Swedish newspapers depicts e-sports and computer gaming and how the depiction change during 2000-2013. The study will also examine whether e-sports is being portrayed as competitive sport. The purpose is to investigate which attitudes that can be identified towards computer gaming and its culture in major newspapers such as Aftonbladet, Dagens Nyheter and Svenska Dagbladet and how these attitudes eventually changed over time. The sources that will be used in both the quantitative and qualitative analysis are based on web articles, mainly because the paper editions does not provide much, if any, information about computer gaming and e-sports and also because of the convenience of being able to quickly find articles to study. Results indicate that computer gaming is being depicted in a clear negative fashion during 2000-2006, and that the depiction of e-sports is somewhat positive but not as glorifying as for the years 2007-2013. During this period, there is a apparent tendency of e-sports being introduced to readers who are unfamiliar with the gaming culture. As for the attitudes towards computer gaming, the depiction is still somewhat negative, mainly because the debate about computer games and violence was revived because of several acts of violence in shape of school massacres and mass murder.