The business cycle of the wood flooring branch is currently high however that situation may not be sustainable. In a possible future weaker business climate, the importance of marketing becomes accentuated for firms that aim to maintain their sales levels. We can see trends that competition among the Swedish and foreign manufactures is already stepping up. The intent of this study is to establish marketing guidelines for floor- and molding manufacturers, so they can establish a clearer brand image in DIY retail outlets. By comparing the approach of sports- and DIY stores to brand and product placement, this study aims to bring new knowledge to the DIY branch for improved consumer and product handling.

Increased trade and eased policy restrictions have brought markets closer together. Prices at different locations are much likely to affect each other to a certain extent. Since the adaption of Common Agricultural Policy in 1995 the Swedish wheat market has been exposed to the world market and Swedish farmers are facing new challenges. A broader knowledge about market integration and price transmission will facilitate Swedish farmers, banks and politicians in making rational decisions. Therefore the aim of this research is to explain how global wheat prices are transmitted on Swedish wheat prices.

Syfte: Genomförandet av en litteraturöversikt inom området åldrande och intellektuella funktionsnedsättningar syftar till att ge en övergripande bild, ur ett socialt perspektiv, om hur äldre människors med intellektuella funktionsnedsättningar livssituationer kan se ut. Vidare att identifiera eventuella luckor eller behov av forskning. Metod: Litteraturöversikten är en så kallad ?scoping study?. Själva sök-strategin utgick från så kallad blocksökning. Sökresultatet från databaser genomsöktes därefter i tre steg: (1) Titel; (2) abstract; och (3) fulltext.

The debate surrounding the opinion polls of the political party Sverigedemokraterna, and later their results in the Swedish election has been evident. The purpose of the study is to investigate how norms of equal treatment in social work practice might be influenced by Sverigedemokraterna's understanding of culture, ethnicity, nationality and religion. The thesis is outlined through the works of Teun van Dijk and Ruth Wodak (2000) regarding racist discourse in politics, Giorel Curran (2004) explaining lesser established parties influence on the broader discourses and Anders Hellström and Tom Nilsson (2010) attempting to ideologically position Sverigedemokraterna. With the method for analyzing policy documents designed by Carol Bacchi (2009) the latest motions from Sverigedemokraterna has been analyzed. Bacchi?s theoretical framework, together with theory concerning the expression of modern racism of John Hodge (1999), Paul Gilroy (1999) and Bennedict Anderson (1996) amongst others has been used to create an understanding of the material.

This paper develops a theory for understanding negotiation situations involving states and indigenous peoples. Using relevant constructivist theory as a starting point, the paper develops a theory about understanding the relationship between power and culture implicit in the concept of the state. This relationship is examined in negotiations situations involving states and indigenous peoples. States are constituted by social structure and are representatives of the national culture. At the same time states are actors within the international system and a part of the culture of Westphalia.

The aim of this two year master thesis is to analyze how digital preservation is presented as a problem in the Swedish national strategy for the digitization and digital preservation of the Swedish cultural heritage. In order to study which assumptions about digital preservation exists within the strategy I apply the discourse oriented methodological tools presented by Carol Lee Bacchi, which focuses on discerning what problem or, rather, representation of a problem exists within a specific policy. This study is a post-structuralist discourse analysis. The main focus of the study is on what assumptions and prerequisites the dominating representation of the problem is based upon and how the representation has evolved. The main material of the study consists of public investigations conducted by the Swedish state, governmental propositions and replies as well as other public documents upon which Bacci's methodological tools are applied.Results show that digital preservation is primarily interpreted as a financial problem as the national strategy and its surrounding documents stress the need of cost-efficient solutions.

The title: ?Klara färdiga GÅ? can be translated as ?Ready steady GO?, and is ment as a request to start move. In this project I want to invite people to walk more by creating creative, demanding and playful walkways and paths, where the body can be allowed to work just a tiny bit harder.It?s because walking means exercise and fresh air, for free and without spetial equipment. Walking can also be fun, it allows people to stop, change direction and experience things.I think activity should be fun, inspired by children playground my project is a contribution to how adults might stay healthier in a city, where too often healthy activity is solely confined to the gym or sports fields.

Syftet med studien var att undersöka grundskolans tobakspolicy i Hallands län, detta med utgångspunkt från två frågeställningar: om grundskolorna i Hallands län hade en dokumenterad skriven tobakspolicy samt om tobakspolicydokumenten var utformade utifrån statens folkhälsoinstituts rekommendationer kring vad som bör ingå i ett policydokument gällande tobak. Resultatet av studien visade att 33 av 49 tillfrågade skolor angav att de hade ett policydokument innehållande tobak. 3 av 49 skolor svarade att dem inte hade någon policy på området och 13 av 49 svarade inte på förfrågan. Utav de 33 skolor som utgav sig för att ha ett dokument gällande tobak, svarade 90 procent av skolorna att de utgick från ett samlat policydokument för kommunens grundskolor. Ett av dessa dokument hade i vaga ordalag nämnt tobak som drog i sin drogpolicy medan fokus i ett annat dokument endast låg på alkohol och narkotika.

Den 1 januari 2011 ersattes Lagen om yrkesverksamhet på hälso- och sjukvårdens område, LYHS, (SFS 1998:531) av Patientsäkerhetslagen (SFS 2010:659). I den äldre lagversionen var det endast hälso- och sjukvårdspersonal som fick prova ut och tillhandahålla kontaktlinser (SFS 1998:531 4 kap 2§ punkt 6). I den nya versionen, Patientsäkerhetslagen, är ordet tillhandahålla borttaget. Ändringen och därmed borttagningen av tillhandahållandet medför att det är fritt att tillhandahålla kontaktlinser.Studiens syfte var att ta reda på om Sveriges kontaktlinsoptiker har ändrat sitt sätt att rapportera kontaktlinsrelaterade skador efter avregleringen trätt i kraft samt att reda ut vilka skyldigheter optiker i Sverige har gällande kontaktlinser enligt lagen.En enkät omfattande 13 frågor skapades i form av en webbaserad enkät med hjälp av programmet Google Docs (http://docs.google.com). Den innefattade frågor om hur svenska optiker rapporterar/rapporterade kontaktlinsrelaterade skador innan och efter lagändringen 1 januari 2011 trädde i kraft.

The pupose of this study is to qualitatively study how teachers at a high school work with the schools demokratic mission under the management by objectives and what the policy document says and how the students can partcipate in different issues. My question fomulations are: What does it say in the governing documents about schools democratic mission and student influence? How do teachers concretely work to implement the values of democracy and student influence? How can the class councils used as part of the school's democratic mission? The theoretical frame of the study is about the school democracy mission and the possibilities and limits.  Futhermore a brief review of the fundamental values of the school are presented, followed by how the democratic process works.I used the qualitative analysis in order to find a lot of information about a small amount. Its strength is to convey a lot of information about a small number of observations and if the material is small in size.

Eventing is often called as the formula 1 in equestrian sports and comprises three disciplines: dressage, show jumping and cross-country. The sport provides excitement, challenge and joy and is the ultimate sport for intelligent riders and horses. Many are fascinated by the challenges the sport offers while other consider it foolhardy to ride a cross-country. Eventing is not a risk-free sport and has even been given the label of being one of the world´s most dangerous sports. What do those risks mean to the horse? And particularly, is it associated with good animal ethics to use the horse for eventing? Finding answers to these questions is not easy as it probably is not a clear and simple answer.

The overall aim of this thesis is to examine how Easy-to-Read information, used by governmental agencies, facilitates and limits the field of possibilities for the intended recipient, based on the information.This, in anera of e-government.The theoretical framework is based on two Foucauldian concepts governmentality and discourse analysis. Representatives from five Swedish governmental agencies have been interviewed and the results have been analyzed based on the following questions: (1) How do the representatives construct the category Easy-to-Read? (2) How do these representatives construct the recipients of Easy-to-Read? In order to broaden the understanding of Easy-to-Read, an important national level policy document, containing a summary of strategies and goals for e-government has also been analyzed based on the following questions: (3) How is the e-government constructed in the text? (4) How is the citizen constructed and positioned in the text? The collected material is analyzed using a discourse analysis inspired by Foucault.With the results from the interviews and the analyzis of the policy document, Easy-to-Read information has been discussed and examined as a technology to meet the needs of people with reading difficulties, putin an era of e-government.The findings of the study include the following: (1) The e-government is constructed as a service agency and the citizens are positioned as clients. Furthermore, the citizens are expected to participate digitally and be digitally competent. (2)Some of the representatives does not know, with certainty, to whom the texts are directed or if they are used.

Sociala medier har blivit ett givet sätt att kommunicera genom och att vara en del av den sociala gemenskapen på Internet har sina fördelar. Men vad många inte tänker på är vad som händer med den information vi delar med oss av i olika sociala forum på Internet. Att det finns en kontroll över oss, subtil eller inte, är självklart. Vi övervakas dagligen och många gånger utan att vi ens vet om det.Google som sökmotor på Internet har under det senaste decenniet uppnått en enorm popularitet. Det vardagliga användandet av företagets söktjänst över hela världen har kommit att bli så stor att det har verbaliserats ? Idag söker vi inte information på Google, vi googlar.

The aim of this master´s thesis is to investigate how Aftonbladet/Sportbladet is describing the Swedish national men team in football during the European Championship years 1992, 2004 and 2008. Reading over 200 articles gave me an excellent overview of the differences and similarities between the three chosen periods. The theoretical framework has three key terms which circulates around the paper. The terms are discourse, stereotype and national identity. Several results are presented and discussed; some are included in this abstract.

En spelteoretisk analys av lönesystemen i försäljningsföretag och marknadsundersökningsföretag.