Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

Syftet med studien var att studera sambandet mellan elitjuniorers ledarskapspreferenser och deras personlighet. Urvalsgruppen bestod av 167 elitjuniorer, i åldrarna 16-20 år (M=17,29). Försökspersonerna var av både manligt (116 st) och kvinnligt (51 st) kön, vilka var aktiva inom interaktiva bollsporter. Deltagarna fick svara på tre olika frågeformulär (1) Demografisk fakta (2) Leadership Scale for Sports (LSS) (3) NEO Five-Factor Inventory (NEO-FFI). Efterföljande korrelationsanalyser visade signifikanta samband mellan Extraversion, Demokratiskt ledarbeteende och Positiv Feedback, samt mellan Neuroticism och Socialt stödjande ledarbeteende.

Abstract: The purpose of this study was to examine the process of overtraining syndrome as a part of development in sports and careers. It is based on theories about overtraining syndrome and athlete career transitions. The intention was to find patterns that illustrate critical factors in the athlete career for overtraining syndrome to occur, but also for preventing overtraining syndrome to emerge and for rehabilitation.The Informant was a 19 years old man who had completed his studies at a Swedish sports-?gymnasium?. Two semi structured interviews were made, the second as a following up interview.

AbstractMotor sports have been around as long as motor vehicles have been. Sports are often seen as costly polluter but in the same time the motor sports have encourages a large part of development, both for vehicles and other industries. Inventions like rear mirror and ABS brakes come from motor sports. One way to once again drive development forward while making motor sports carbon-neutral is to run the race cars on hydrogen. In this thesis, the goal is to convert a spark ignition engine for hydrogen operation.

In this paper an upper level compulsory school is examined from a gender perspective. The purpose of the paper is to analyse how girls and boys acquire space in the classroom (during a Swedish lesson) and in the sports hall (during a lesson in physical education). To fullfil the purpose of this paper a seventh grade class was observed during a lesson in Swedish as well as in sports. In addition to this on pupil was interviewed. In this paper the results are compared to and measured against results from earlier research in the field. Used as a theoretical basis are Simone de Beauvoir?s theories on gender.The results attained indicate that girls and boys claims space in different ways during time in the classroom as well as in the sports hall.

Syftet med aktuell studie har varit att på svenska akademifotbollsspelare undersöka (1) självbestämmande motivations samt passions inverkan på upplevd hälsa och hur dessa variabler är relaterade till varandra, (2) samt skillnad i upplevd hälsa mellan högt harmoniskt passionerade spelare och spelare med hög tvångsmässig passion. I studien deltog 462 akademifotbollsspelare hemmahörande i Svenska fotbollsakademier. Deltagarnas ålder varierade mellan 12-16 år (M=14.38, Sd=1.06). I studien användes instrumenten Self-Determination Scale (SDS), The Passion Scale samt General Health Questionnaire-12 (GHQ-12). Korrelationstester i rådande studie visade på att självbestämmande motivation har ett positivt samband med både tvångsmässig och harmonisk passion, samt att tvångsmässig passion har ett negativt samband med hälsa.

Motivation för ledarskap styrs av värderingar, personlighet och tro på sin förmåga. Forskning har genererat tre motivationskategorier för ledarskap, affektiv-identitet ledarmotivation, icke-kalkylerande ledarmotivation och social-normativ ledarmotivation. Studien undersökte dessa tre motivationskategoriernas inbördes rangordning och skillnader mellan utbildningsinriktning och kön samt samband med generell self-efficacy och personlighetsegenskaper enligt femfaktormodellen.  192 studenter deltog från en mellansvensk högskola, därav 54 män, 90 från socionomprogrammen, 72 från det internationella businessprogrammet och 30 från två ingenjörsprogram.  De besvarade en enkät bestående av Chan och Drasgows Motivation to lead scale, Chen, Gully och Edens General self- efficacy scale och Shafers femfaktormodell Big Five Marker. Resultatet visar att det finns skillnader mellan motivationskategorier och utbildningsinriktning.

Genom att studera ledares motivation och tillfredsställelse i relation till motivationsteorin Self-Determination Theory (SDT) söktes stöd för undersökningens syfte och frågeställningar: hur respektive kön i ledarpositioner motiveras på arbetsplatsen i förhållande SDT ? om de är självbestämmande eller kontrollerade samt om det finns en relation mellan motivation och tillfredsställelse. Frågeformulär besvarades av 48 män och 93 kvinnor i olika ledarpositioner. Data analyserades i form av t-tester, ett Chi-Square-test, kategoriseringar samt ett beräknande av Work Extrinsic and Intrinsic Motivation Scale. Resultatet visade att den inre liksom den mest självbestämmande och minst kontrollerade motivationstypen motiverade mest utifrån självbestämmande profiler samt att det finns en relation mellan upplevelsen av motivation och tillfredsställelse.

Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

This study aims to gain greater knowledge about the phenomenon cheerleading journalism and its existence in the Swedish sports journalism. We did this by making an impact in the media debate, to thereby identify key aspects of cheerleading journalism. These elements are then used to reach a preliminary definition of the phenomenon. This was followed by qualitative interviews with six Swedish sports journalists from newspapers Aftonbladet and Dagens Nyheter, with the aim to find out how they behaved the phenomenon. The results of the earlier debate and the answers from the respondents show that cheerleading journalism is nationalistic, biased and seeks an inclusive effect on its audience.

AbstractAimThe aim of the pilot study was to compare short- and long-term effects from group exercise in water with land-based exercise on pain at rest and pain with movement, along with the effects on function in daily life and practice of sports and leisure activities in patients with knee osteoarthritis. The aims were: Is there a difference in short- and long-term effects on pain intensity at rest and pain with movement after exercise in water or land in patients with knee osteoarthritis? Is there a correlation between the degree of pain intensity at rest and with movement, respectively and long-term effects from the two different exercises on function in daily life and practice of sports and leisure? MethodThe study was a randomized intervention study without a control group. Twenty patients with radiographic knee osteoarthritis were under a total of eight weeks treated with either land- or water-based exercise lead by a physiotherapist. The patients rated pain intensity at rest and with movement on a numerical rating scale (NRS) before and after the first training session, before and after the eighth training session, before and after the fifteenth training session and before the last and sixteenth training session.

A protection helmet for young people (3-7 years) in winter environment has been developed in this thesis. The result is a concept proposal for development at STIGA Sports AB in Eskilstuna. This thesis work has been performed during 20 weeks, for a Master of Science in Product and Process development at Mälardalen University Eskilstuna Sweden in September 2009 to January 2010. The helmet is shown as a CAD model with detailed solutions to the outer shell, interior and adjustability (in sizes 50-56 cm) which are the three focused areas in the development. Also a physical model in scale 1:1 has been developed and is shown in this thesis work.To achieve the best result possible the process started with an analysis of the market and the product.

Syftet med studien är att undersöka huruvida det är mer eller mindre motiverande för anställda inom mjukvaruindustrin att jobba enligt agila utvecklingsmetoder än enligt traditionella utvecklingsmetoder.Undersökningen har gjorts med teoretisk utgångspunkt från motivationsskapande variabler ur de kontemporära motivationsteorierna Self Determination Theory samt Job Characteristic model.Som en ansats till att besvara frågeställningen har en kvalitativ fallstudie genomförts på företaget Kambi Sport Solutions AB. Kambi Sport Solutions AB har under de senaste åren genomfört en organisationsförändring där traditionella projektledningsmetoder ersatts av agila projektledningsmetoder.Studiens empiri visar med stöd ur motivationsteori att övergången till agila metoder signifikant påverkat individens motivation positivt. Framförallt som en följd av en högre grad av självbestämmande, kunskapsvariation, identitet i och betydelse av arbetsuppgiften, autonomi samt feedback.  .

Sahlgrenska Academy at University of GothenburgDepartment of Internal Medicine and Clinical NutritionAbstractTitle: Coconut water as a rehydration fluid. - Can coconut water be recommended as a better choice than water or sports drink after moderately intense training?Author: My Green, Joakim LundSupervisor: Henriette PhilipsonExaminer: Frode SlindeProgram: Dietician study program, 180/240 ECTSType of paper: Examination paper, 15 hpDate: May 26th, 2014Background: Already in the 1960s an alternative to water as a rehydration fluid occurred, the so-called sports drink. Coconut water has in recent years been claimed as the "natural sports drink" in media. Coconut water is sold in shops and fitness centers around the world and has established itself as an alternative to water and sports drink in terms of rehydration after a workout.Objective: To investigate whether there is scientific evidence to recommend coconut water as a rehydration drink after moderately intense exercise ahead of water or sports drink.Search strategy: The search for articles in this systematic review was performed in the databases PubMed, Scopus, Cochrane and GUPEA.

Studiens syfte var att validera en modifierad svensk översättningav självskattningsskalan som mäter anhedoni, Snaith-Hamilton PleasureScale. Syftet var också att utforska relationen mellan anhedoni och fatigue,stress, mental trötthet respektive dagtrötthet. Studiens deltagare, 60universitetsstudenter, utgjorde en icke-klinisk grupp som rekryterades medbekvämlighetsurval. Den modifierade svenska översättningen av Snaith-Hamilton Pleasure Scale uppvisade god intern konsistens, samt god konvergentvaliditet vid korrelation med anhedonirelaterade subskalor i Beck DepressionInventory. Vidare uppvisade Snaith-Hamilton Pleasure Scale starkapositiva samband med Fatigue Impact Scale respektive Mental FatigueScale, men inte med The Perceived Stress Scale respektive Epworth SleepinessScale.