The subject of this essay is the target audience consisting of males in the ages of 25-40 living inStockholm with academic background. The main subject is to describe the target audience in awider perspective and to look at their social media habits and see if there are any differencesbetween the younger and older half of the target audience and to compare the results with theoryabout generation x and y. The split of the target group is made in the middle of the target age rangeso the two subgroups consists of informants in the age of 25-32 and 33-40. The study will beconducted through semistructured qualitative interviews. The aim of the study is to see if there areany differences in social media habits and some basic values between the two subgroups..

Purpose: The purpose of the study is to gain a deeper understanding of influencing behaviours concerning individualized viewing in relation to VoD-services (Video on Demand), and how this reflects the perceived viewing behaviour in terms of habits, content and social actions.Theory: The theory that primarily underpins this study is Jacob Bjur?s thesis Transforming Audiences. Bjur?s thesis provides an analytical model of individualized viewing behaviour that has been used in this study case. The model is founded on three central tenet areas of individualization, Habitualness that ensures habits, Socialness that refers to the social space and Referential space that ensures content/selection and viewership as a referential act.Method/Material: The study is based on a qualitative research method underpinned by focus groups interviews.Results: The research demonstrates strong tendencies towards an individualised viewing behaviour in the use of VoD-services.

Jonas, Buhr & David Nordin. (2011). Uppfattningar om futsal ? En studie om futsal och etablering avidrott (Opinions on futsal ? A study on futsal and establishing of sport) Bachelor Essay in Swedish.Umea: Umea university, Department of Education.AbstractThe study is based on an assignment from Vasterbotten Football Association that because of poorparticipation in futsal activities wants to find out what clubs, the coaches and players in Vasterbottenthink of futsal. The aim is to find out the opinions on futsal and what these opinions are based on.

With a growing human population as well as a changing lifestyle, the conflict of wildlife and humans is intensifying. In Kenya, Maasais and their livestock have for a long time coexisted with wildlife, but an adjustment to privately own land and cultivation might rapidly change the terms for this coexistence. To understand how the Maasais and their livestock affect the wildlife in the Maasai Mara National Reserve and the surrounding area, this study was undertaken. The purpose of this thesis is to examine how hippos are concerned..

The aim of this masters thesis is to investigate how childrens librarians deal with gender issues in their work when acquiring and mediating books to children, and how reviews in Bibliotekstjänsts Sambindning can be of help in this aspect. The thesis focuses on children between 6 and 12 years of age and their reading of fiction. Four interviews with childrens librarians and an examination of reviews in Sambindningen have been carried out. The reviews were examined both by finding out with what frequency gender issues are dealt with and by studying 20 childrens books from a gender perspective, comparing my judgement with the one they got in the reviews. The examination of Sambindningen showed that the reviews therein only sporadically bring up gender issues.

Blakeslee och Goff (2007) föreslår att dressyrryttares visualiseringsfärdigheter bör skilja sig från andra sporter som inte involverar ett djur. Enligt Murphy, Nordin och Cumming, (2008) finns det ett behov av ett instrument som tar hänsyn till visualiseringstyp, funktion och dess utgång. The survey of imagery experiences in sport (SIES; Weibull & Wallsbeck, 2009; Wallsbeck & Weibull, 2009) är ett relativt nytt instrument som mäter dessa variabler. Syftena i denna studie var därför att: (1) studera elitdressyrryttares visualiseringsupplevelser, (2) studera elitdressyrryttares förståelse och (3) upplevelse av instrumentet SIES. En kombination av kvalitativ och kvantitativ metod användes i studien.

Human Papilloma virus (HPV) can lead to cervical cancer, a common form of cancer in Sweden and globally. A vaccine has been developed for the most carcinogenic strains of HPV. In Sweden it is planned that the vaccine be included in the public national vaccination program for children. The aim of this study was to illustrate attitudes towards future sexual habits and preventive cervical cancer screening among young women and parents of girls vaccinated against HPV. This study is a part of a larger project where interviews with young women aged 17 to 26 years and parents of girls aged 13 to 17 years compose the foundation.

This paper has it?s background in Physical Activity on Prescription, a projectwhich the Swedish sports movement is part of. The study refers to a limiteddivision of sports for adults, namely a phenomenon here by referred to as dropin-activity. This form of physical activity is characterized by an understandingthat the participant often lack experience and that it is possible to pay for eachoccasion. The purpose of the study was thus to take a closer look on organized,non-profit sports clubs which offer this type of exercise for adults.

To become old and live in an institution could mean that the habits and routines they have obtained during their lifetime and are used to may become changed. There are fixed norms and rules which the elderly more or less have to adjust to. The aim of this study was to describe how nursing staff attitudes influence on elderly care takers meal situation. The method of this study was a literature review. The result showed that norms and rules not always are adjusted to caretakers? wishes and needs.

AbstractMy purpose with this composition was to investigate how the pupils at the nine-year compulsory school year eight describe the subject sport and health in school. The results from the interviews were compared with some of existing ideas and theories that are used in work for health of today. The studies that earlier has been done in the subject have in the most cases had focus from an adult perspective, with a view to look at the subject sport and health. I choose to examine what possible experienced health factors from a perspective of pupils, witch are important for the pupils to reach physical between the subject, what did they learn about health at the lessons and how they define the conception of healthIn my qualitative study I used interview to investigate the pupils describe of the subject sport and health in school. The choice of method was inductive in purpose to develop ideas and hypothesis in the subject.

The purpose of this study was to determine if wellness benefits led to any changes in exercise habits among employed postmen. The study was a cross-sectional study carried out by a quantitative method. The collection of data took the form of a questionnaire. The sample consisted of 30 postmen employed at a post office in northern Sweden. The results show that of the postman who use health care benefits, there has been a relatively small change in exercise habits.

To become old and live in an institution could mean that the habits and routines they have obtained during their lifetime and are used to may become changed. There are fixed norms and rules which the elderly more or less have to adjust to. The aim of this study was to describe how nursing staff attitudes influence on elderly care takers meal situation. The method of this study was a literature review. The result showed that norms and rules not always are adjusted to caretakers? wishes and needs.

AbstractThis study is based on my work as a secondary school teacher of literature and the Swedish language and rooted in my interest in developing knowledge about the importance of teaching literature in order to both cultivate young people?s reading habits and their view of themselves as readers. The more concrete purpose of this study is to examine a reading project that focuses on theories of literary perception and teaching literature.I examine four pupils who, in 2003, participated in the reading project as readers and compare this description with their view of themselves as readers seven years later. I complete the study by examining how they discuss reading and the teaching of literature. The method is qualitative and the empirics include materiel collected in two different time periods: first in 2003, in a class I taught in a secondary school; and second in 2010, when I examined four of the former pupils who participated in the project from 2003.

Sportindustrin blir alltmer marknadsdriven. För att kunna bedriva effektiv marknadsföring blir det allt vanligare att strategiskt arbeta med att utveckla varumärken, brand management, som man använder sig av för att genom olika kommunikationskanaler attrahera konsumenter. Många av Sveriges specialförbund arbetar idag konkret med sport brand management. Svenska Ridsportförbundet (SvRF) har inte tidigare arbetat med sport brand management varav syftet med denna uppsats därför är att påbörja en varumärkesutveckling genom att identifiera och beskriva SvRF:s varumärke från ett internt perspektiv samt undersöka hur förbundet genom sport brand management kan utveckla verksamheten.  Uppsatsen bygger på en fallstudie med en kvalitativ innehållsanalys som inkluderar semistrukturerade intervjuer med anställda på förbundet. I empirin presenteras SvRF:s erbjudande, varumärke och verksamhetsmål samt några av de viktigaste faktorer som påverkar ridsportens utveckling.

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.