AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Att köra eller inte köra is a qualitative study aiming to show how environmentally conscious people who utilizes cars deal with their dissonant behavior, but at the sametime maintain an identity as environmentally conscious. The study is based on the fact that a third of those who drive cars in the municipality of Växjö would like to decrease their use of cars while at the same time having the infrastructural conditions to utilize other means of transportation. The study investigates inner obstacles in the form of habits and lifestyle, but also the different strategies the motorists use to reduce their cognitive dissonance and maintain a green identity. The indicators show that the reason the majority of the motorists continue to utilize cars is part due to inner obstacles (it's adeeply rooted habit, but also a big part of their lifestyles), part due to that the individuals have defenses for their use of their cars, defenses designed to have a dissonance reducing effect. The indicators also show that the motorists value their family higher than the environment, and in this way they can legitimize many of their car uses.

This thesis examines the interaction between European football and the European Union and if it can generate Europeanization. By using theories of Johan P Olsen and Claudo M Radaelli a theoretical framework was constructed in which Europeanization is seen as an interaction between the European level and the domestic level. The Europeanization is regarded as a two way process with elements of top-down and bottom-up pressures. The study focus on the changes and the actors in the Europeanization process and how the European Union as a top-level and European football as a bottom-level influence each other to European changes. The theoretical framework is used to analyze the Bosman case and the Cotonou agreement's implementation in a Swedish football context.

Barn lär sig mer och mer engelska utanför skolan genom populärkultur. Syftet meddenna studie är att undersöka hur populärkulturen förekommer i läromedel i engelskaoch på vilket sätt den förekommer. Även bakomliggande faktorer som Lpo94 ochLgr11 jämförs i analysen. Populärkulturens roll i skolan har förändrats genom åren ochdet är en central utgångspunkt i studien. Även hur populärkulturen kan användas inomandraspråksinlärningen samt som motivation är andra utgångspunkter.

The aim of the study was to a) examine what leader behaviors individual and team athletes prefer and b) examine what leader behaviors men and women prefer. A questionnaire (The Leadership Scale for Sports) was distributed to 168 individuals, from which 130 were included in the study. The data was analyzed in SPSS, in which a three-way and a two-way variance analysis were performed. The results showed that individual athletes preferred the behavior dimensions ?Training and instruction?, ?Positive feedback? and ?Democratic behavior? to a higher degree than did team athletes.

Syftet med studien är att belysa hur unga fotbollsspelande tjejer upplever sin idrott. - Vad vill unga fotbollstjejer att träningarna och verksamheten ska innehålla och hur ska den organiseras för att de ska upprätthålla sitt intresse och stanna kvar?- Vad är viktigt i ledarens agerande för att tjejerna ska trivas?Studien bygger på en kvalitativ metod och genomfördes med 17 tjejer i ett 14-års lag i fyra fokusgruppintervjuer.Resultatet visar att alla tjejer tycker att det roligaste med idrotten är att spela matcher och åka på cuper. De tycker att det är viktigt att vinna, men har de spelat bra och fått visa upp vad de lärt sig så kan de ta en förlust. Kompisarna är en viktig faktor och att ha roligt tillsammans är det som gör att de vill fortsätta att spela fotboll. De tycker att träningarna ska innehålla blandade övningar och att de även där får spela matcher i många olika varianter.

Syftet med studien var att studera föräldrainvolvering och barns motivation till tennis utifrån föräldrars perspektiv relaterat till Tennis Syds pågående projekt Tennis10s. I studien deltog 64 föräldrar i åldrarna 31-58 år (m=41,69 sd=5,14) varav 26 var kvinnor (m=40,08 sd=4,98) och 38 män (m=42,79 sd=5,01) som hade barn aktiva inom tennis i åldrarna 6-11 år. I studien användes instrumenten Motivation Till Idrott samt Parental Involvement Sport Questionnaire. Resultaten visade att föräldrar rangordnade kompisskap, laganda, glädje och kompetens som de främsta motivationsfaktorerna till att sitt barn spelar tennis. Föräldrarna rangordnade beröm och förståelse samt aktiv involvering som de mest förekommande beteendena i sitt upplevda engagemang kring sitt barns tennis deltagande.

Time changes, so also in sport. The small venues become larger and more modernized. As stadiums grows, so also does sponsorship and its popularity, around them. Is it enough as a sponsor only to expose yourself these days, or does the new times require more creativity to stand out from all the media?This work is done for Stadium AB in Norrköping, and treats questions such as; what type of sposnorcummunication that is proper to use around the soccer stadium, and if it is possible for new ideas in the future when Stadium is hosting a game? To answer these questions theory has been read about sponsorship and data has been gathered through qualitative interviewswith soccer clubs and sponsorship consultants.The work result shows that there are some general rules that the company should follow tosucceess when hosting a game.

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

In Sweden the amount of people with obesity has increased with almost 50 % during the past 20 years and is now including 500 000 people. A larger energy intake than energy consumption is today one of the most important cause of overweight and obesity that exist in the world. This requires more knowledge about healthier eating habits combined with moderate intensive exercise, exercise that is simple, effective and amusing. A god solution is a combination of fitness training and strength training, a type of circuit training. It is distinguished by a high intensive work in short periods and with a short break.

The purpose of this master thesis is to show how a chosen actor in form of the Swedish union organization IF Metall (the Swedish union for metal- and industrial workers) works with pro-reading activities. The project being scrutinized is the Read to me dad-project which aims at fathers who are not used to reading activities within the LO-group (the Swedish Trade Union Confederation). The methods used are interviews and literary studies. The theoretical background of my discussion is based on three education ideals. The neo-humanist ideal emphasizes the personal improvement through literature.

The City of Stockholm has decided to invest in renewable energy and especially in photovoltaics. The objective of this thesis is to investigate the photovoltaic potential on roof areas that the city possesses and to further investigate some buildings of the Property Management Department. The thesis also compares some existing photovoltaic plants with the solar irradiance map which shows available roof area on each building in Stockholm. The report ends with a literature study about the climate impact and greenhouse gas emissions of photovoltaic.The total available roof area suitable for photovoltaic plants is estimated to 700 000 m2, with a potential electricity production of 110 GWh per year. This corresponds to 17 % of the City of Stockholm?s yearly electricity consumption.

The aim of this thesis is to define digital library, and to investigate a relation between the construction of a digital library and user needs. The main questions to be answered are: 1 What criteria was used when constructing a digital library, particularly concerning issues like purpose, function, design, supply, services, resources and future development of the digital library? 2 How do the digital library system designers and system builders criteria correspond with those of postgraduate researchers? And what factors affect the use? A digital library is an enterprise that gives access to information stored digitally and directly available on the net. The crucial is that the enterprise has a control over collection of information and responsibility to make it available to a defined group of users. In order to investigate the relation between the construction of the digital library and user needs, I have interviewed five key people involved with the work with the digital library and twenty postgraduate researchers from the Gothenburg University.

 This study is made, on behalf of Västerbottens Fotbollsförbund, with the purpose to investigate how the 2008 financial crisis have affected the sponsorship to the voluntary sports sector in the Västerbotten region, with focus on the womens elite football teams. The background of this study was to investigate the effect of the financial crisis to help the voluntary organizations in the future. The study was carried out with a qualitative approach as depth interviews with ten people representing both the voluntary organizations and the sponsoring companies, which one was a previous sponsor. To understand and interpret the result of the interviews we used models such as the stakeholder model, the A-ERIC model and a communication model for sponsorship from literature such as Donaldson and Preston (1995), Mitchell et. al.

Introduktion: Karies är en kronisk och multifaktoriell sjukdom som uppstår av samspel mellan bakterier, föda och tandytan. I Sverige har kariesförekomsten tydligt minskat, men det är fortfarande vanlig sjukdom hos individer med utländsk bakgrund. Syfte: Syftet är att undersöka kost-, munhygien- och tandvårdsvanor hos en grupp med utländsk bakgrund.         Frågeställningar: Hur ser kostvanor ut för individer med utländsk bakgrund?   Hur ser munhygiensvanor ut för individer med utländsk bakgrund? Vilka tandvårdsvanor har individer med utländsk bakgrund?    Metod: Enkätundersökning genomfördes i två svenska mindre städer och studien inkluderade totalt 44 deltagare från Svenska för invandrare (SFI) i nivå C & D.    Resultat: Alla deltagarna besvarade att de rengör tänderna minst en gång per dag.