Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.

Individuals of today are living in a community that encourages an inactive life. For many individuals exercise is an important part in their life and can be a health factor and contribute to the joy of living. Some environments in the individuals? everyday life are of supportive character. These supportive environments can make it easier for the individual to make healthier choices.

Abstract Aim: Since there is a lack of research based educational interventions concerning the relationship between coaches and young athletes, the aim of this study was to implement and examine the effects of sport psychology intervention for coaches in a track and field club. The research questions were: What are the effects of an educational intervention for coaches, with focus on a motivational climate, on: A) the coaches´ coaching approach B) their athletes´ goal orientation and C) their athletes´ perceived competitive anxiety?Method: The coach education stretched over two months and consisted of four two-hour lessons with focus on motivational climate, goal orientation and sport anxiety. Six coaches (three females, three males), aged 38-52 (M=44.33 years, SD=4.84) and their 59 athletes (27 males and 32 females) aged 12-14 (M=13.10 years, SD=0.82), participated in the study. A control group of 35 athletes (10 males and 25 females), of the same age (M=13.46 years, SD=0.70) and with similar demographic data, was also recruited.

Sport horses are widely used for performance in jumping, dressage, endurance etc. To enable comparisons of horses, training facilities, programs or physical status, an exercise test can be used. Exercise tests are also important to increase knowledge about exercise physiology of the horse considering different ways of training to compare training methods or individual qualities, development of an individual or other investigations of equine exercise physiology. Since several investigations are done on standard- and thoroughbred horses but less on sport horses, it is of great importance to get an overview of the investigations done. Most common is to investigate heart rate and lactate concentration.

The main goal of this bachelor thesis is to present why boys and girls choose to enroll at the Swedish Baseball and Softball Academy, a form of sport profiled education given within the Swedish high school system. A secondary purpose is to present the types of expectations the adolescents have before enrollment, while also examining what they encounter as satisfaction factors during their time at the academy. The results show that the significant factors critical for the eventual enrollment are friends, passion and development within baseball or softball. Before the enrollment, students have expectations of good, quality and hard practices. The students state that factors such as friends and the community where the academy is located is important for their wellbeing and comfort.

Children of today are surrounded by many different kinds of media. Books have to compete with new media like computers, video games, many TV-channels etc. The aim of this study has been to investigate the reading habits of 9-12-year old boys in their spare time, and their reasons for reading related to their use of other media. Our interest has been to shed light on the boys reading habits, their preferences and motives for reading and their reading functions. Even though our focus has been on their reading, we also have examined their use of other media and the function of this use.

The purpose of this study was to investigate young teenagers 13-16 reading habits and attitudes concerning todays modern teenage literature especially written for the young teenagers. The study also includes the readers apprehension of the literature and how the target group is reached. The study is based on results from questionnaires, interviews and by compiling summaries of literature relevant to this study. Earlier research has been compared with results from this study. Reflections made by teachers and librarians concerning the youths reading habits are an integral part of the study.

Ungdomarna är idrottsföreningarnas framtid och idrottsföreningarna skapar positiv utveckling för ungdomarna. Det ungdomarna gör på fritiden och i vilket socialt sammanhang som de vistas i har betydelse för deras utveckling. Trots dessa positiva effekter som idrottsföreningarna har så väljer många ungdomar att sluta med föreningsidrotten. Detta beror på olika aspekter såsom ekonomi, kompisar, föräldrapåverkan och nya fritidsintressen. Därför är det viktigt hur idrottsföreningar jobbar med att behålla ungdomar och det är också syftet till denna studie.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

The goal with our research has been to describe how often and in what way female athletes are represented in the sport section in Sweden?s biggest evening newspaper Aftonbladet. The material we?ve used are the newspapers that we collected during two weeks in 2008, the 3rd of November to the 9th of November and the 11th of November to the 17th of November. We?ve conduced two qualitative researches ? a text analysis and an image analysis ? and one quantitative analysis on our material.

This report is an analysis of the gender representation in Swedish sports media, a comparison between sport in public service television for adults and children. The study explores the differences between the number of male and female sports in the matter of air time and also the number of male and female appearances in the TV shows. The programs studied in this report are the Swedish SVT?s Sportspegeln and Lilla sportspegeln. When we began this analysis we were under the impression that men would be over-represented, but that representation in sports television for children would be more gender equal than the adult counterpart. The result of the analysis confirmed previous studies stating that men dominate the sports programs in Swedish public service television.

This master's thesis deals with the interest in comics among students at the social science programme in an upper secondary school. The history of comics and the reading habits of comics have also been examined. For the completion of this study 54 students, 19 boys and 35 girls, took part in a questionnaire. The results of this statistical survey shows that the department of comics at Malmö city public library plays an insignificant role concerning the interest and reading of comics for the students. The main readings of comics for the students are in the daily paper, which resembles reading habits of adults.

This study is an assignment from Västerbottens läns landsting (VLL). The study?s main objective is to examine physical exercise habits and the most common motives for exercise among employees at VLL. It also compares educational status and gender differences to see if there is any significant dissimilarity regarding motives. The study is a quantitative study that used an electronic questionnaire to collect data from the respondents.

Studiens syfte var att undersöka handbollsspelares uppfattning om lagsammanhållning, motivation och målsättning. Vidare undersöktes om elithandbollsspelare skildes åt gällande uppfattningar om lagsammanhållning, motivation och målsättning jämfört med icke elithandbollsspelare. Undersökningsdeltagarna var 83 män (M = 20,33 Sd = 3,37) och spelar handboll på elit- respektive icke elitnivå. Studien utfördes med hjälp av frågeformulär (Group Environment Questionnaire, Task and Ego Orientation in Sport Questionnaire och Goal Setting in Sport Questionnaire). Resultaten visade att handbollspelare uppskattar individens attraktion till gruppen som högst, att de är mer uppgiftsmotiverade än resultatmotiverade och främst använde tävlingsmål.

AimThe purpose with this work is to examen the conditions in Sweden, for beinge a girl and exercise a sport as icehockey. Icehockey seems to be a sport for men and were it still has deep manly traditions and norms.MethodThe method I have used in this work is to do a questionnaire. I decided to send my questionnaire to 20 girl/womens icehockey team in Sweden. Outside from the questionnaire I took parallels from gender research and in sport history, to be able to answer the aim of the study.ResultsThe average age of the girles playing icehockey is 21 years and the everage years of playing icehockey is 7 years. Of 158 girls 149 said that they are not getting any financial suport from there home club.