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4311 Uppsatser om Sport communication - Sida 12 av 288
SATS + e2 = SANT? : en studie av SATS lednings kommunikationsstrategi då träningskoncernen förvärvade den dåvarande konkurrenten e2
Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? ? Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees?Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. One informant was selected due to professional position; the other six respondents were former employees of the affected company e2.Main results: The main results from the study show that the company SATS did in fact follow their plan very accurately with only some minor changes such as an earlier started education program and exclusion of an initially planned evaluation activity. Communication about the takeover of e2 to employees was quick and clear.
Etnisk mångfald inom innebandyn ? ledarnas syn : En kvalitativ studie om hur ledare inom svensk innebandy uppfattar arbetet med etnisk mångfald
Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.
Framtagning av nya materialvagnar för kastgrenar inom friidrott
Detta projekt är resultatet av ett examensarbete från en Civilingenjör i Teknisk Design med inriktningen Produktutveckling vid Luleå Tekniska Universitet. Projektet har utförts i samarbete med Nordic Sport AB och handlar om att utveckla nya vagnar för kastgrenarna inom friidrotten; spjut, kula, diskus och slägga.De tänkta kundernas behov av funktion och estetiska krav undersöktes genom informationsinsamlig i form av marknadsundersökningar, konkurrentanalyser, enkäter och intervjuer med företaget. Med hjälp av den insamlade informationen sammanställdes en kravspecifikation som stöd under projektets gång.Genom ett systematiskt arbete med problemlösningsmetoder som bland annat brainstorming och en workshop så togs en stor mängd dellösningar fram som kunde uppfylla de krav och önskemål som ställdes på de nya vagnarna. Utifrån dessa dellösningar konstruerades en helhetslösning utifrån viktningar som sedan låg till grund för konceptgenereringen.Designen på vagnarna togs fram genom diskussioner med Nordic Sport och en 3D-modell skapades, denna modell utvecklades sedan vidare i samspråk med Nordic Sport för att få fram ett slutgiltigt koncept.Resultatet blev en materialvagn, uppbyggt i ett modulsystem, som med små förändringar passar till alla fyra materialen som ska transporteras. Färgen och formen följer Nordic Sports nuvarande sortiment och deras varumärke nordicsport.com.Då vagnen har ett mycket modernare utseende och stora förbättringar kring användbarhet och ergonomi jämte konkurrenterna så kan Nordic Sport behålla sitt anseende som leverantör av kvalitetsprodukter och ta ännu fler marknadsandelar..
Att motivera anställda och sänka sjukfrånvaron - en studie om Pacwire
I denna studie undersöks anledningarna till sjukskrivningar och brist i motivationen hos anställda, samt om det finns ett samband mellan sjukskrivningar och brist på motivation. Syftet med denna uppsats är att hjälpa Pacwire AB att förbättra Arbetssituationen, sänka frånvaron respektive höja motivationen. De anställda tyckte att det största problemet var dålig kommunikation med låg motivation som följd. Vår slutsats av projektet är att ledarskapet på Pacwire därför bör förbättras. För att projektet ska lyckas krävs att företaget engagerar sig och förslagsvis förnyar gym, sponsrar sport aktiviteter eller hyr in en massör..
Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation
The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.
"Det skulle vara mer om tjejer i TV-sporten" : - om TV-sporten ur ett kvinnoperspektiv
När man som TV-tittare ser på sportprogram, kan man lätt förledas att tro att ?alla människor? tycker sport är viktigt, men så är det naturligtvis inte. Man kan dock anta att framställningar av medierad TV-sporten som fenomen, finns i de flesta människors föreställningsvärld. Utgångspunkten för den här uppsatsen är att placera in TV-sport i ett större sammanhang, där TV-sport kan ingå som en del av det som människor tar del av och som i viss mån inverkar på hur individer formar och skapar sin identitet. Den här uppsatsen handlar om hur kön (re-) presenteras genom TV-sport och hur detta kan ingå i vad som konstruerar en könsidentitet för en yngre generation av den kvinnliga TV-publiken.
Kommunikation och Prestation : Aspekter på förhållandet mellan teamkommunikations innehåll, frekvens och problem, och teamresultat, studerat i en militär flygsimulator för grupper
A study of communication content, frequency and problems was performed at the Swedish Air Force Air Combat Simulation Centre, FLSC. The purpose was to investigate the connection between team communication and performance variables, to study communication problems during air combat and to employ and develop the PILOT method of communication problem analysis. Ten fighter pilots and four fighter controllers engaged in simulated air combat beyond visual range in teams on two sides, Blue and Red, with four pilots and one fighter controller each. Eight such training runs lasting 15 to 25 minutes were analyzed with regard to the Blue team?s communication during launch situations, i.e.
Politisk kommunikation och IKT : En analys ur politikernas perspektiv i Västerås kommun
The purpose of this paper is to see how politicians use Internet communication in their daily work and how they use it to interact with citizens of Vasteras city. To reach my conclusions I used both theoretical methods such as literature studies and qualitative interviews with the towns 11 trustees. Accoarding to this study the politicians saw not only a lot of potentials and advantages in Internet communication but also many difficulties and obstacles. In this case the cons far exceeded the pros. One of the main reason is the bad experiences which caused by rasist attacks/threats made to politicians and also the difficulties in handling of sensitiv documents which was seen as a stress factor.
"Interaktioners inverkan i vardagen" En kvalitativ studie om föräldrar till barn med neuropsykiatrisk diagnos.
Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..
Geometri : Varierad undervisning i kreativ anda
The purpose of this study is to observe which method that is used when it comes to teaching geometry. The study aims to take a closer look at four different ways of teaching: illustrations, using practical objects, brainstorming and verbal communication. The method used to get the results is observation. With the result, we can deduce primarily that the educators make use of the four didactic methods to varying degrees. There are similarities between most of the teachers but also differences between them.
Metoder för kommunikation som främjar välbefinnandet hos personer med demens
AbstractAbout 160 000 persons living inSwedensuffer from some form of dementia. Alzheimer disease is the most common form of dementia and affects mostly people in the age of 65 and older. People with some form of dementia have memory problems and may even have other problems as aphasia and behavioral disorders. This may lead to communication problems and difficulties for the people around them. The number of demented people is increasing; it is therefore important to study methods for communication in order to improve the wellbeing for people with dementia.
Att konstruera en kvinna - från barn till vuxen : En studie av vilket innehåll som ges till kvinnor i livsstilsmagasin samt hur kvinnan gestaltas och beskrivs i dessa.
Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.
Bör regeln om anvisad leverantör revideras eller rent av avskaffas? : - Om avtalsslutet, kravet på garanterad elleverans och den s.k. supplier centric-modellen på elmarknaden
Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.
"Man kan inte vara ledare om man inte har några följare" : En kvalitativ studie om hur chefer upplever sin position
According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other.
Synen på internkommunikation i större organisationer : Att förmedla information eller att skapa ett budskap
According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.Main question of this thesis is ?Which of the two main theories is the most useful when anchoring important messages in large organizations??According to the results of this study, conducted by interviews, neither one is more useful than the other.