Total amount of words: 15 269.In this essay, the purpose is to examine the personalization of Swedish national coaches during international championships in the Swedish tabloids. Research shows that a leader nowadays is representative for her organization. Therefore it could be assumed that the way the national coach is portrayed can have some kind of effect on the public opinion about the team as a unit and their sport federation in total. This essay is a quantitative study of the sport tabloids Sportbladet och SPORT-Expressen during three international championships: Euro 2012 in football, WC 2013 in ice hockey and Euro 2014 in handball. We have studied the coverage of the national coaches Erik Hamrén, Pär Mårts and Ola Lindgren/Staffan Olsson in contrast to the coverage of their teams in total.The main results are that the national coaches are mentioned in every second article that is written about the national teams during the championships. They are mainly portrayed in a neutral way, even though the coverage of them is affected by the results in the matches.

SammanfattningE-sport a?r en ny och va?xande bransch, da?r allt fler fo?retag och sponsorer ger sig in pa? omra?det. E-sport a?r inte la?ngre en hobby som bedrivs hemifra?n utan ett fenomen som tagit sig in pa? de stora arenorna. I Sverige va?xer populariteten fo?r den nya sportformen samtidigt som landet huserar ma?nga professionella spelare och lag.Pa? senare tid har de svenska TV-mediekoncernerna: SVT, TV4 Gruppen och MTG, visat ett o?kat intresse fo?r branschen och pa?bo?rjat sina egna e-sportsatsningar da?r de sa?nder matcher, rapporterar fra?n evenemang och har en allma?n bevakning.Syftet med denna underso?kning a?r att utreda hur koncernerna satsar pa? e-sport, vilka utmaningar de sta?r info?r och hur de o?nskar etablera sig pa? marknaden.

Introduktion: Erosionsskador är ett växande problem bland barn, ungdomar och unga vuxna. Dental erosion har en multifaktoriell etiologi som består av endogena och exogena orsaker. Att erosionsskador på tänderna ökar kan bero på den höga konsumtionen av sura drycker bland barn, ungdomar och unga vuxna. Personer som idrottar kan löpa risk för dental erosion på grund av frekvent intag av sura sport/energidrycker men även till följd av påverkat salivflöde. Få studier har undersökt fotbollsspelares kunskap om dental erosion och dess konsumtion av sport/energidryck.Syfte: Att studera kunskapen om erosionsskador bland en grupp fotbollsspelande kvinnor och män.Frågeställningar: Vilken kunskap har fotbollsspelande kvinnor om erosionsskador? Vilken kunskap har fotbollsspelande män om erosionsskador? Vilken konsumtion har fotbollsspelarna av energi/sportdryck?Metod: Studien är en kvantitativ, empirisk, tvärsnittsstudie.Resultat: Totalt deltog 44 personer i studien, 29 kvinnor och 15 män.

Denna uppsats uppmärksammar fenomenet volontärturism som anses vara mer utav en välgörande form av resa, där volontärer anmäler sig frivilligt att arbeta ideellt med olika projekt runt om i världen, en turismform som är ömsesidigt fördelaktig för båda parter. Volontärer reser själva eller med en organisation till olika länder för att erbjuda sin tid och hjälp i olika projekt, bland annat för att få erfarenhet och en upplevelse i retur.Syftet med denna studie är att begreppsliggöra vad volontärturism är och dess innebörd, samt undersöka hur en volontärturists vardag ser ut, innefattande deras arbetsuppgifter, förpliktelser och upplevelser i Kenya. Sedermera undersöker vi även volontärturisternas förväntningar kontra den faktiska upplevelsen på deras resa till värdnationen.  För att få svar på vårt syfte och frågeställningar har vi genomfört intervjuer med åtta volontärer, varav två skedde på plats i Nairobi, Kenya, samt sex intervjuer per mail. Vidare genomfördes intervjuer med två olika volontärorganisationer, nationella samt internationella. Organisationerna som intervjuades var ICYE och PeaceWorks.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

AimThe aim of this study is to investigate who can be considered to be the owner of the broadcasting rights on sport events in Sweden. Furthermore our aim is to investigate how the owners can protect their rights.The reason why we are interested in this subject is that there is no legislation in this field. There is no legislation on who the owner is and there are no arena rights that protect the broadcasting rights. We have studied case law and legislation in other countries and tried to apply it to Swedish conditions. We have posed the following questions:Who owns the broadcasting rights on sport events in Sweden?What legal protection does the owners of the broadcasting rights have for their rights?MethodThe study is based on literature studies and interviews.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

Syftet med denna studie är att förmedla insikt i hur funktionärsledarna kan leda föratt få ideellt arbetande funktionärer att känna en meningsfullhet med det ideellaarbetet.Festivalorganisationerna menar att funktionärer är ovärderliga för att festivaler skavara möjliga att genomföra. Samtidigt uppstår under sommaren 2012 ett missnöjehos funktionärerna som menar att de arbetar under orimliga förhållanden och för-bises av deras funktionärsledare.I denna studie framkommer det att det råder olika syn på relationen mellan funk-tionärsledare och funktionärer. Funktionärer anser att funktionärsledare är förstressade och inte kan delegera och funktionärsledaren anser, i sin tur, att funktion-ärerna inte har något intresse för att arbeta under festivalen då de endast är ute efteren gratis biljett.Studien visar att det råder en omedvetenhet kring funktionärsledares ledarroll ochpå grund av det uppstår det ett bristfälligt ledarskap. Funktionärsledare bör, för attkunna reducera funktionärers missnöje, förstå funktionärers grundläggande driv-kraft till att arbeta på festivalen; att deras arbete ska få visad uppskattning, att dehar ett engagemang till de uppgifter de tilldelas samt att den huvudsakliga motiv tillatt arbeta som ideell funktionär är att få vara en del av en gemenskap.Denna studie har undersökt hur temporära funktionärsledare 1 och temporära,ideella funktionärer2 ser på ledarskapet under en festival och vilka problem ochutmaningar som finns i relationen mellan dessa. Uppsatsen vänder sig till personersom har ett intresse av fenomenet temporära ledare som arbetar med temporära,ideella funktionärer..

Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs.Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories.Findings: The paper finds out the perks and disadvantages the researched clubs gain from the strong brand names they hold, and further discussion for development based on theory is being made..

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

The aim of this study is to investigate leadership in sports organizations and business organizations. The study focused on common and important leadership components and the most important leadership processes in both business context and sports context. The study also investigated common and important leadership components, leadership challenges and which degree leaders used the transformative leadership. The study focuses on leadership components most importantly from the leaders view, including both sport managers and business leaders. The investigation was based on eight interviews, which are analyzed with content analysis.

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet. Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Floorball is currently the second largest sport in Sweden, yet there is a low ethnic diversity. This study aims to describe, explain and understand how the leaders in Swedish floorball perceive the work with ethnic diversity from the Swedish Floorball Federation and within the associations they seem. The questions of the study are: How do leaders perceive that the Swedish Floorball Federation works to promote ethical diversity in the within the federation? How do the leaders describe their own efforts to promote ethnic diversity within their team / association? How do the leaders perceive their role in increasing ethnic diversity? How do the leaders perceive the sport as an integration arena? The study was based on a qualitative method with semi-structured interviews. The respondents were eight leaders from four different associations, two leaders from each association.