Fo?retag som kommunicerar sitt varuma?rke och eventuella tilla?ggsma?rkningar utan medvetenhet om kundens uppfattning och fo?rva?ntan riskerar att fo?rlora sina kunder till konkurrenter. Da?rav syftar denna kandidatuppsats till att underso?ka om det finns diskrepanser i ett fo?retags kommunikation av en kvalitetssta?mpel i fo?rha?llande till kundens uppfattning och fo?rva?ntningar av denna kvalitetssta?mpel. Vi kommer att beskriva diskrepanserna som gap och studien kommer att klargo?ra hur dessa gap kan ta sig uttryck samt utreda varfo?r de uppsta?r.

This paper aims to describe and elaborate on a recent discursive change within the new-age movement. Since the seventies and the publishing of speculative popular science books like The Tao of Physics by Fritjof Capra and The self-aware universe by Amit Goswami, the idea that quantum physics resonates with spirituality has become the topic of hundreds of books and movies.The quantum-spiritual discourse has three distinct ways to approach quantum physics in its discussion on spirituality: The parallelistic approach which emphasizes the similarities between eastern philosophies and modern physics, the monistic-idealistic approach which tells us that mind is the foundation of matter and the scientific spiritual approach which tries to explain spiritual claims scientifically. In the quantum-spiritual discourse, quantum physical phenomena (e.g. non-locality and entanglement) are being called upon to validate metaphysical statements. The primary assumption of the discourse is that the shift of paradigm due to the establishment of modern physics also is a shift of paradigm of spirituality.With the object to examine the common claims made in the discourse, cross-references between spiritual arguments and facts of quantum physics are being made.

This paper aims to describe and elaborate on a recent discursive change within the new-age movement. Since the seventies and the publishing of speculative popular science books like The Tao of Physics by Fritjof Capra and The self-aware Universe by Amit Goswami, the idea that quantum physics resonates with spirituality has become the topic of hundreds of books and movies.The quantum-spiritual discourse has three distinct ways to approach quantum physics in its discussion on spirituality: The parallelistic approach which emphasizes the similarities between eastern philosophies and modern physics, the monistic-idealistic approach which tells us that mind is the foundation of matter and the scientific spiritual approach which tries to explain spiritual claims scientifically. In the quantum-spiritual discourse, quantum physical phenomena (e.g. non-locality and entanglement) are being called upon to validate metaphysical statements. The primary assumption of the discourse is that the shift of paradigm due to the establishment of modern physics also is a shift of paradigm of spirituality.With the object to examine the common claims made in the discourse, cross-references between spiritual arguments and facts of quantum physics are being made.

Following paper deals with the questions about prehistorian and medieval settlements in the Mälar Valley and their relations to the historically known hamlets or single farmsteads from the 17th- and 18th-century cadastral maps. Models over settlement development through the period A.D 200 to 1700 done by geographers Ulf Sporrong and Dan Carlsson are tested and compared to the knowledge won by recent archaeological excavations. Is there a connection between the older settlements linked together by dry-stone walls and the late Iron Age settlements? Does the picture differ from the one presented for the Gotland region? How well are the general theories about different settlement development depending on basic natural conditions as for the potentials for cultivation and topography, corresponding to the physical remains?  Are there other factors involved when the settlement structure takes its form?The methods that are used here constitutes mainly of a comparison between different locations in the Mälar Valley that has got a well known prehistory thanks to extensive archaeological excavations. Cadastral maps, soilmaps, topography maps and maps over ancient monuments are intertwined to the same map and analyzed through works in Geographical information systems.The results of this study reveal an interesting suspicion in the continuity-question through the Iron Age.