This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

Nynas produces bitumen at two refineries in Sweden. The bitumen is shipped to seven depots along the swedish coast line, and from the depots special trucks handle the transportation to customers. Recently Nynas has transformed its supply chain and closed down a few depots. At the moment the company is considering a further reduction of the number of depots. In connection to these discussions an analyse of the companys distributionsystem and of possible changes is required.

 This thesis aims to through certain parts of the brand equity investigate the trust of consumers for a brand that recently experienced a product-harm crisis. It also wants to investigate why this trust exist, if it does. Structured interviews were carried out at 60 respondents in Uppsala. The results show that the respondents have positive associations with ICA, they think that ICA maintains a high quality on their products and services and that 50% more often choose to do their grocery shopping at ICA. The conclusion of the study is that ICA has a strong brand equity resulting in brand trust from consumers, which is founded in the brand reliability and brand intentions of the company. .

This thesis describes a conceptual design of a support frame for a synchronousgenerator used in a vertical axis wind power plant. In this system the generator isplaced on ground level. The thesis also considers the design of housing for thesupport frame and generator. The concept presented in this report is based on anearlier design. Besides geometric design, simplified simulations has been run in orderto optimize some of the parts included in the construction considering naturalfrequencies and structural strength.The result is presented as CAD-models andan assembly drawing..

AimTo validate the STOPP-8-questionnaire (S8Q), containing items from the SIH-questionnaire, against the criterion method accelerometry to estimate its capacity to assess 8 year old Swedish children?s physical activity (PA). Can it assess children?s physical activity? Can it differentiate the active children from the sedentary? If the answer is yes, how well can it do so? MethodData was collected during fall and winter the school year of 2008 - 2009 via the project STOPP-8. Out of 676 children at 12 schools in Stockholm area, 155 (boys n=72, girls n=83) provided complete questionnaire data and wore an accelerometer (Actiwatch 4) during 7 consecutive days which provided data for mean and median activity, time spent sedentary, in moderate to vigorous PA and vigorous PA.

Title: Identity and self-staging in the blogosphere- A qualitative (text and semiotic) study of the fashionblog ?iMilk?Number of pages: 55 (excluding references and appendix)Author: Lea KaufmannTutor: Göran SvenssonCourse: Media- and Communication Studies DPeriod: Spring term 2013University: Uppsala UniversityPurpose: The purpose of this master thesis is to theoreticallyinterpret contemporary identity in the web by analyzingthree fashion blog posts created by Signe Siemsen.The analysis is based on theories regarding identity andself-staging in the network society. The work aims tohighlight the relatively fresh theme "Internet as anidentity-creating and identity-seeking platform" andexplores ways of using a blog in order to create a virtualidentity. The study calls for more in-depth research andfurther discussion.Material: The material consists of iMilk, a Swedish fashion blogwritten by a 21-year-old girl. The blog existed betweenSeptember 2007 and March 2010 and three posts,namely from September 2007, April 2008 and October32008, were analyzed based on theories regarding identityand internet by Manuel Castells and John Sulers.Method: The following thesis is based on a qualitative discourseanalysis and a semiotic image analysis.Main results: The thesis you are about to read shows clear signs ofhow the creator behind iMilk, Signe Siemsen, is using herblog to construct and highlight selected parts of herpersonality and to define the person she wants to be andbe seen as.

Lansen Technology is a security company from Halmstad, Sweden and their focus indeveloping and selling alarm solutions. One of their latest inventions is a vibration sensor thatrecognizes very small movements in the ground.The thesis work was made in cooperation with Lansen Technology AB and the task was toinvent a test equipment that decides whether the sensor is working correctly. By generatingcertain frequencies with specific amplitude, we will expect the sensor to give a similar output.The final report includes all the parts of our work as studying, choosing components,programming, construction, results and conclusion..

Business valuation is something that has been more general and discussion around this subject is very common. The discussions often revolve the various principles and procedures that a business appraiser can apply when a valuation of a business should be done. When there are different evaluation methods there are also resulting in an assumption that there are not so easy to create a complete objective business value. The individual evaluator choice of method will determine the result of the business value. The global world for each business has been more uncertain and turbulent/changeable which have tended to exacerbate the work for the evaluator to determine a business value.

Uppdraget har handlat om att kartlägga en ekonomisk modell för nyutvecklings- och uppgraderingsinvesteringar. Modellen är en investeringskalkyl baserat på olika tidsperioder vilka är projekt, produktion och eftermarknad. Lönsamhetsmodellen, som den kallas i examensarbetet, jämför egentillverkade och inköpta komponenter (ex växellåda). I modellen finns några viktiga parametrar som behöver verifieras. Reservdelsförsäljning är en sådan.

This final thesis is a basic inquiry into a countryside programme for the municipality of Hässleholm. By interviewing people who live in the countryside in the municipality of Hässleholm I?ve tried to get a picture of how the thoughts on development of countryside are. Trough these interviews I?ve also tried to find out how people on the countryside defines the concept of countryside.

The purpose of this essay is to discuss different memory techniques used by pianists so I can feel secure while performing during concerts. How do pianists learn to memorise music? According to me, are certain memorisation techniques more effective than others? Do pianists use different methods depending on repertoire? To find my answers, I have studied two other pianists? outcomes on the subject as well as applied my chosen memorising techniques on five pieces from different epochs. These techniques include visualising my fingers when they play on the keyboard, listening to the pieces many times, practicing short specific parts one hand at a time, singing the melody while playing the accompaniment, studying the scores without playing, as well as analysing the harmonic sequences..

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

The purpose of this essay is to illustrate the preparation of total and civil defense education in schools in the 1970s to gain insight into how the school looked and pondered the complicated world that existed outside the school's doors. By using the concepts of welfare state, welfare and civil defense culture, I have studied relevant materials to get answers to questions treating the total and civil education in schools after Lgr69, the way the state sees the subject and if it is possible to detect a civil defense culture in schools and if so, how it will be expressed.     The results show that the state emphasized education as incredibly important because knowledge of how to act in a crisis or war could be extremely crucial for the individuals and their survival. The education was so important that it got a role as a main factor in Lgr69. But even if the education was important the teachers had huge problems with the schedule and many teachers couldn´t educate all facts because they didn´t have enough time.

Comparing your own work with art has been an obvious standpoint for landscape architects, especially during the midst of the 20th century. With this as background this essay intends to find out if there are any change to this condition visible today. This essay discusses the two notions of ?landscape architecture? and ?art? with the intention of describing what they mean. A connection to todays active landscape architects is given through an examinating part of the essay.

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.