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15500 Uppsatser om Spćrvagnar place branding hćllbar utveckling - Sida 16 av 1034

En yteffektiv bostadsmodul

The aim is to design a module for living which is flexible in a bigger context, which could condens the city and to answer the questions: How is it possible to make a livingmodule where the compact living theme works in an everyday situation? How is it possible to make one module which is able to function in several different situations? The process in solving problem has been characterized of trial and error: design a module and learn from the mistakes and take the knowledge to the next module. This is the way I have worked until I found a good solution. As a result I can show an efficient module which has several nice values of space and that is flexible and to some part adjust for a disabled person. It can on several ways condens the city.

Socialt entreprenörskap som varumÀrkesprofilering

AbstractInterest in the subject appeared from real events. We seemed to discern a trend in society. Wehave noted that the amount of social enterprises to a greater extent is formed in Sweden.Companies like GodEl, Postkodslotteriet and DEM Collective are typical illustrations ofcompanies included in the category of social enterprise. It seemed as socially profiledcompanies is the new generation companies. The purpose of this essay is to make aninventory of possible competitive advantages that arise from social branding.

SprÄkcafé och integration ? Om sprÄkcaféets betydelse för dess deltagares integrationsprocess.

The purpose of this thesis was to investigate thephenomenon language café, an activity that is held in public libraries into which anyone is welcome who wants to practice their skills in Swedish, and see how this can be put in relation to integration. To reach the purpose we developed two research-questions; What does the language café fulfill for its participants? and How can the language café contribute to the promotion of integration? The study is based on semi-structured interviews with seven participants from language cafés. The theory used to analyze the results from the interviews is the Swedish sociologist José Alberto Diaz theory about the integration process which can be divided into seven dimensions. The findings of the thesis were that the language café can fill the function as a place to Speak Swedish, for Community-information, a place to meet and a place for trust and self-confidence.

The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Lost World : Home of the seven and a half legged tree

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

En plats att minnas : om att involvera ungdomar i en skapandeprocess

This Master thesis is about how to involve young people in a creative process. The aim is to see what methods can be applied to make them reach the kind of knowledge they need to be able to contribute to the creation of a memorial place. Issues such as if a place that displays death has a right to exist in an urban environment or why young people should be involved in the creative process are brought up and discussed in this thesis.The memorial place that the young people contribute to is unique, in some sense, due to it not commemorating any special event or person. The purpose of the memorial is rather to serve the public when larger catastrophes occur or to serve individuals who do not have a grave they can visit to commemorate their loved ones. The idea is to place the memorial in an urban setting in the city of BorÄs.In this thesis the process that the young people participate in is reported in a form similar to a diary where the reader can follow the developments of the young participants, from how they gain knowledge to how they develop their ideas.

PÄ resa genom turistbroschyrernas SmÄland

The purpose of this study is to analyze how places can be marketed through tourism brochures. The study is based on a discourse analysis and texts and pictures from three brochures, which come from the region of SmÄland in Sweden, have been analyzed. The first brochure is from Visit SmÄland, the second from Vetlanda municipality and the third from VÀrnamo municipality. With the rise of globalization one of the consequences has been the increased opportunity for tourists to visit places all over the world, which also resulted in a greater competition between places than before. One reaction to this has been the increased marketing of each place unique characteristics in the tourist brochures.

Scenografi för en landskapsarkitekt :

Stage Design is design for action and contains décor, side-scenes and properties, as well as costume and grease-paint. The one responsible for this is the Stage Designer, who together with the Director, creates the best conditions for the actors to perform in. The stage, where the play takes place, could be either in a theater, an auditorium, or in another sort of room, at another place, inside or outside, and where the place itself inspires to theatrical performance and expressions. This type of theater is called Site-specific theatre. Two examples of this is the workshop ?Skogen sjunger? (eng.

Landsortsdeckare - den nya hembygdslitteraturen? : Analys av tre deckarserier frĂ„n Sandhamn, Kiruna och Öland

During the last years the number of Swedish detective stories which take place in the province outside the big cities has increased enormously. In this study I have analysed the novels by the three authors Viveca Sten, Åsa Larsson and Johan Theorin to investigate the connection between the milieu and the story and in what way it is involved in the crime riddle.They all keep to the formula of the classical detective story but represent different variations within this formula. In spite of the differences in their stories the basic pattern is the same. As their protagonists the authors are emotionally connected to the place in the novels. This connection it strengthen by the authors themselves as well as the publishing companies when introducing them on the market.

Ideella föreningar : Konkurrens pÄ lika villkor?

Syftet med denna uppsats Ă€r att studera företaget ÅF:s employer branding-arbete, nĂ€rmare bestĂ€mt samverkan mellan ledningen, HR-avdelningen och marknadsavdelningen.Uppsatsen Ă€r av kvalitativ fallstudiekaraktĂ€r ochĂ€mnar utveckla teori genom en kombination av en deduktiv och induktiv undersökningsansats. Insamlad data Ă€r baserad pĂ„ intervjuer medrepresentanter pĂ„ ÅF.Sammanfattningsvis har vi kommit fram till att ÅF:s samverkan inom employer branding-arbetet i stort överensstĂ€mmer med den teoretiska modell som presenteras. Det finns en huvudsakligen god samordning av ledningens, HR- och marknadsavdelningens samt employer brandmanagers aktiviteter som syftar till att stĂ€rka arbetsgivarvarumĂ€rket. Dock finner vi en diskrepans mellan ÅF:s och litteraturens definition av begreppet samt en allt för stor fokus pĂ„ de externa aktiviteterna som en följd av employer brand managers starka band till marknadsavdelningen..

Utbildning och hÄllbar utveckling : En studie av inneha?ll och normativitet i utsagor om ha?llbar utveckling i utbildningssammanhang

Inom utbildning och hĂ„llbar utveckling pĂ„gĂ„r en debatt om det Ă€r utbildningensroll att frĂ€mja enskilda beteenden som av experter definieras som hĂ„llbara. Åsikterna kan delas upp i utbildning förhĂ„llbar utveckling och utbildning somhĂ„llbar utveckling, dĂ€r den senare Ă€r skeptisk till experters förmĂ„ga att sĂ€kert veta om ett beteende Ă€r mer hĂ„llbartĂ€n ett annat och istĂ€lletföresprĂ„kar en pluralistisk och kritisk ingĂ„ng dĂ€r sjĂ€lvstĂ€ndigt tĂ€nkande premieras. Valet mellan att frĂ€mja eller attarbeta kritiskt mednormer har i denna uppsats sammanfattats underdilemmat med normativitet.StudienbestĂ„r av tvĂ„ delar: Den första undersöker vilket innehĂ„ll som ges till utbildning och hĂ„llbar utveckling i utsagor frĂ„n utbildningsansvariga för lĂ€rarprogrammet vid Uppsala Universitet. Den andra undersöker hur innehĂ„lleti utbildning och hĂ„llbarutvecklingförhĂ„ller sig till dilemmat med normativitet som nĂ€mns ovan.De slutsatser som kan dras utifrĂ„nundersökningen Ă€ratt innehĂ„llet som detframkommer i utsagornakan sammanfattas i fem olika teman samtatt de temanahar mycket gemensamt med resultatfrĂ„ntidigare studier. Det visar pĂ„ att det har börjatvĂ€xa fram en ram för vad hĂ„llbar utveckling i utbildningssammanhang kan ges för innehĂ„ll.

Folkbibliotek som tredje plats ? Café, informationslager eller nÄgot mitt emellan?

This bachelor?s thesis describes a qualitative case study of a public library as ?third place?, a place besides from home and workplace visited frequently for conversation. The subject is chosen because of the many roles of public libraries. The main query of the study is ?What view does the public library have of its role as third space and how does that relate to the way utilization of the public library as third place is seen??.

"Bara att gilla lÀget" : Ungdomar i Södermöre och förhÄllandet till centralorten Kalmar

The purpose of this essay has been to find out how adolescents from Södermöre in the municipality of Kalmar experience the central place Kalmar. It has also been the intention to make clear, whether the relation between the adolescents and the central place Kalmar could be described as a centre-periphery-relation. The basis of this essay has been interviews of all together nine adolescents.A centre-periphery-situation can according to the theory be discovered by analyzing three categories: culture, economy and politics. If the centre dominates the periphery in one of these three categories, a centre-periphery-situation exists. The theory also says that the people living in the periphery experience less kinship with the people living in the centre.The adolescents from Södermöre showed to experience the central place Kalmar in a way, that can be described in five categories: travelling mostly by bus, unfair distribution of the resources of the municipality, political equality, social equality and the awareness of the central place Kalmar as the place ?where everything is located?.When it came to economy and politics, no indications of a centre-periphery-situation were found during the interviews with the adolescents.

Det öppna vardagsrummet ? Folkbiblioteket som mötesplats i den svenska dagspressen.

The purpose of my essay is to study the current debate on public library as a meeting place in the Swedish daily press. I have examined how the meeting function is used and how it is perceived and what it might mean to the public library. Through a selection process, I chose 18 relevant newspaper articles from the year 2006 to 2012. By implementing a content analysis, three themes were distinguished; ?the meeting place as a place to reside on?, ?the meeting place as an inclusion? and ?the meeting place as a culture and activity house? I have used Andersson, Scot-Hansen and Rabers theoretical models of the library's roles for my analysis.

Artisters identitet och image - ett varumÀrkesperspektiv

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

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