Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

The purpose of this study was to examine how youth useFacebook and how Facebook perceives construct their own identity. Anotherquestion was if the construction of the self-identity is different between thegenders.The study is based on empirical material that has been collected by usingquestionnaires. The questionnaire was handed out in three different classes in3rd grade in secondary school in southern Sweden. The analysis in this studywas based on two different kinds of theories, Erving Goffman?s social theory ofdramaturgical analysis and stigma and Yvonne Hirdman?s gender studies.

The purpose of this study was to look into the work of care organizers for elderly care, in three municipalities in southern Sweden, and how they use the law and local guidelines to evaluate the need for home care. The intention was to determine if presence of relatives makes a difference in the needs assessment and if the care organizers practice harmonize with the guidelines. To do this, we did a qualitative study alongside with analyzing each of the local guidelines. By interviewing five care organizers, we were able to see their side of elderly care and how they combine the law and local guidelines in their daily work with elderly care. Our main themes are, in short, the law and local guidelines, the view of care organizing and needs and also closeness to relatives.

Inom Radiostyrd Bilsport tävlas det med ett antal olika klasser som drivs av 2-taktsförbränningsmotorer. Dessa blir mycket varma och måste kylas av. Det sker med hjälp av enkylfläns som är monterad ovanpå förbränningsrummet, och som kyls av fartvinden.HP Hobbyprodukter har frågat oss om vi kan hjälpa dem att ta fram en egen kylfläns åt dem.Eftersom det ofta förekommer ovarsam behandling i tävlingssammanhang, är det ett krav attkylflänsens ska tåla detta. Den måste även avleda värme från förbränningsrummet, motorblocketoch övriga motorkomponenter effektivt. Ett önskemål är att kylflänsen ska ha ett unikt utseende,så att den är lätt att känna igen ute på banan.Arbetet har inriktat sig på prototypnivå.

ILT Scandinavia har under 20 år distribuerat ett Tyskt högtalarfabrikat. För ca 2 år sedanlanserade de sin egen högtalarserie, BK Audio, på marknaden. De vill nu ta ytterligare ett stegoch lansera BK Audio på fler marknader.Examensarbetet går ut på att ta fram en ny högtalarserie som kan passa i hemmamiljöer, denfår gärna tilltala butiks- och restaurangägare också. För att genomföra projektet har teorier förprojekt- och designmetodik använts. Högtalarna ska vara trådlösa och ha utbytbara skal.Efter analyser av både BK Audio:s varumärke och deras närmsta konkurrenter inom trådlösahögtalarsystem samt ett antal enkäter till potentiella kunder skapades ett konceptförslag.Konceptförslaget utvärderades och anpassades enligt teorier för högtalarkonstruktion.Därefter presenterades ett mer genomarbetat konceptförslag, varpå en modell byggdes.Sammanfattningsvis har ett högtalarkoncept, bestående av en satellithögtalare och ensubwoofer skapats.

The aim of this thesis is to map the research area of scientific collaboration within Library and Information Science LIS. The purpose is to find out who is doing research in this area, who they cite and if they get cited by other scientists outside of LIS. Scientific collaboration is an interdisciplinary research area with researchers from different disciplines such as LIS, human-computer interaction, psychology and sociology. We have concentrated our study to North America, Ireland, Great Britain and Scandinavia. In order to find researchers, we visited the websites of all universities with library and information science faculties in the chosen countries.

In the current situation there is not much written about assessment of laboratory work, and the majority of the working physics teachers are retiring and there are only a few newly qualified physics teachers. The purpose of this thesis is to examine how physics teachers assess laboratory work within upper secondary schools, with Gy2011 in mind. The new grade system, Gy2011, has a larger focus on the laboratory work then the earlier system Lpf 94. Skolverket has in their man-ual with examples of assessment two different sorts of laboratory experiments. The first assess-ment is regarding the planning of a laboratory work and the other about how able the pupil exe-cutes laboratory work.

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments.

Subclinical mastitis (SCM) is a well-known problem in the dairy sector, where it causes severe economic losses mainly due to reduced milk production. This is a problem not only in the western world but also in developing countries. Surveys from different developing countries have shown a SCM prevalence of 52.4 ? 88.6 % at cow level and 26.7 ? 63.2 % at quarter-level. To combat mastitis is important to optimize the milk production of the cow.

I FORM is the biggest health magazine of Scandinavia. It is a magazine that treats subjects like health food, training, sports gear, sex and relationships. The magazine addresses women directly and only women appear in the magazine.This is a study on how I FORM portrays women in their segment called ?Addicted to? (Biten av). It is a study of what kind of stereotypes that are used and also what kind of pictures that has been used to portrait the women.

The purpose of this master thesis is to investigate how nearby forests affect the energy production in wind turbines. To reach the purpose a case study is performed on three wind turbines sited on a field in a north-south line at Andersfält in the municipality of Halmstad, Sweden. Approximately 100 meters south of the southern wind turbine a forest is situated. The case study is divided into three sub studies where the difference in energy production, the affect of the forest and a wind meteorology model, WAsP, is studied. The result show that the forest have a significant influence and that the WAsP-model gives an incorrect result of the energy production in wind turbines sited near a forest..

Cultivation of grapevine is novel under Scandinavian conditions. We studied the impact of ground cover on frost hardiness of grapevine cultivars in Northwestern Scania in a two-factorial trial with four cultivars Solaris, Pinot Gris, Siegerrebe, Ortega and three kinds of ground cover (open soil, plastic cover and gravel). The study was conducted in a grapevine orchard, planted in May 2009, in Broddarp on Bjärepenisula Sweden (N latitude 56°; longitude E 12°). Soil and air temperature were monitored continuously. Frost hardiness measurements were performed every second week from late September to early December 2009. Frost resistance, LT50, was determined by electrolyte leakage measurement of the upper stems after artificial freezing at -15 °C.

ABSTRACTThe aim of this study was to examine the relationship between job satisfaction, birth order and sensation seeking. The sample consisted of 179 jobholders in four different organizations in southern Sweden, with an average age of 44 years (SD = 12,12). A questionnaire consisting of three parts was used to map out and measure the participants? family background, birth order, job satisfaction and sensation seeking. The study showed no significant relationship between birth order and job satisfaction (p = 0,127).

Between 1860 and 1940 approximately 1,1 million Swedish citizens emigrated to North America. But over 200 000 of them returned to Sweden. In this essay I have tried to estimate the impact of these people on the Swedish society. To make a deeper analyze possible, I have studied the parish of Glima?kra in southern Sweden and tried to trace the immigrants? lives after their return to Sweden and thus estimate their impact on society.By statistical analysis of migrants between Sweden and USA and between the parish of Glima?kra and USA I have concluded that the result can be used as a model for Sweden on a national basis.