BackgroundPolitics in some ways has always been about communication and marketing. In Sweden some people believe that communication and meaningful relations with the voters are of no value, instead it is the political content that is of importance. Media evolution has changed the conditions of political marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be more planed and well thought out. Political parties have therefore begun to spend millions on marketing themselves.

Syftet med studien var att ta reda på om det går att predicera medarbetares organisationsengagemang utifrån organisationskommunikation, såväl mellan chef och medarbetare som medarbetare emellan. Detta gjordes genom att 118 medarbetare fick besvara en enkät bestående av delar från Communication Satisfaction Questionnaire (Downs & Adrian, 2004). Studiens huvudresultat visade att organisationskommunikation delvis kunde förklara variansen i organisationsengagemang. Resultaten diskuteras i termer av hur och varför organisationer som har en upplevd god organisationskommunikation, både mellan medarbetare och chefer och medarbetare emellan, skapar ett starkare organisationsengagemang hos sina medarbetare..

AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

In the light of the criticism from the Swedish Consumers? Association towards the actions of modern fund managers on the Swedish Sustainable and Responsible Investment (SRI) market, discussions of change has increased. The reasons underlying a change and communication process are scarcely focused on. Thus, grounded on theories in the fields of Critical Management Studies (CSR), Corporate Social Responsibility (CSR), change and communication, this study analyses how a change of implementing revised SRI communication is carried out at Handelsbanken Asset Management, existing motives for the change in communication, and how key actors can affect the process. A participant observation and in-depth interviews were carried out enfolding a discussion that contributed with a critical analysis and discussion, concluding external motives to be dominant and that key actors of the change process are influential to a various extent.

The purpose of this essay is to examinate the statements and verbal attributions of King CarlXVI Gustaf of Sweden in the early 2000?s. More exactly I?ve got two question formulations:Which statements does king Carl XVI Gustaf of Sweden make during the early 2000?s and are thesestatements, in line with the king?s attributions, non-political, party-politically neutral and noncontroversialaccording to different perspectives? Question number two is if there are to find anyboundaries for where the verbal attributions of Carl XVI Gustaf seem to go when he expresses himself inthe role as the king of Sweden and the chief of state in the early 2000?s. My procedure is to read theChristmas speeches of Carl XVI Gustaf during the 2000?s and use former beheld statements of Carl XVIGustaf to seek answers to the research questions.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

The purpose of this work has been to explore what ecosystem services a small green area in an urban environment can offer and whether specific trees can be used to maximize regulatory ecosystem services in a cultural-historical environment. Additionally, it investigates whether there is any difference in ecosystem services depending on whether these trees, or trees that better fit into the cultural-historical environment, are used. Through simulations and comparisons with existing trees in Pommerska tomten, Mariestad, Sweden, a pocket park within a national interest area, different hypothetical tree planting options are analyzed and evaluated. To measure ecosystem services, the website My-Tree, developed by the US equivalent of the Department of Agriculture, was used. By inputting data about the tree, such as location, species, vitality, stem diameter, and solar exposure, My-Tree calculates some of the ecosystem services the tree provides.

This Mag. thesis discusses how a gender perspective could be implemented in themanagement of cultural heritage focusing on the built environments in Sweden.The thesis further argues for the need of a gender perspective on the conservationof cultural heritage.The two main approaches, additive through the perspective of the women?s part inhistory and integrated gender perspective, are thoroughly presented in the thesis.In the additive gender approach built objects that represent women?s experiencesand lives are added to a history that traditionally represents men and theirexperiences. The integrated gender perspective includes a gender in all activitiesas an instrument in a historic analysis. The gender perspective illustrates therelation between the sexes.

Churches are seen as one of Sweden's most valuable cultural heritage. They bear witness to a living tradition and gives us knowledge of society at large and therefore people's lives at different times. These buildings possesses a high value, which is shared by the vast majority, and they are protected by law. The concept of modern churches is in this essay the churches built after 1940, which is not covered by law. The older churches has therefore a cultural and historical value which the modern churches lack.About 600 churches are built after the year of 1940 and the total number of churches in the country is 3400.

Kommunikationen och därmed informationsutbytet anses utgöra en central del i vården och behövs för att upprätthålla en gynnsam vårdrelation mellan vårdpersonal och patient. Sjuksköterskan ska bedriva en vård som ska främja hälsa, lindra lidande, förebygga sjukdom och återställa hälsa enligt International Council of Nurses (ICN) etiska kod för sjuksköterskor. Sverige och flera delar av världen blir mer mångkulturellt befolkat och detta medför en förändring i vårdandet av dessa patienter, mot ett mer så kallat transkulturellt vårdande. Språkbarriärer inom vården kan försvåra informationsutbytet mellan patient och vårdgivare. Om informationsutbytet inte fungerar kan det resultera i att samspelet brister mellan patienten och sjuksköterskan.Syftet med arbetet är att belysa språkbarriärer mellan patient och sjuksköterska, vilka faktorer som påverkar dessa och vilka effekter de ger på vården.

The aim of this bachelor thesis has been to examine and develop our own understanding about how young people in Sweden (16-29 years of age), take part in cultural activities. As librarians it is important to know what kind of activities and interests this particular group has. With Pierre Bourdieu?s theoretical framework towards habitus and capital we are interested to see if there is a connection between one?s cultural use and background, if different access to capital with or within groups has an affect or not. With both statistics and interviews with people within our target, we believe this data has been sufficient enough to conduct a good and valid study.

AimThe purpose of this study has been to help Åtvidabergs FF to find development opportunities by reviewing the internal communication and decision making process within the organization. In this study we have used two models, Johari window and Administrative man.Our study has two main questions. The questions at issues are:? Can Åtvidabergs FF with help of the communication model Johari window identify how the internal communication can improve?? Can Åtvidabergs FF use the Administrative man as a decision model?o Will the use of the model Administrative man lead to better decisions will be made?MethodWe have made a qualitative case study in a positivistic spirit. Data has been collected through half structured interviews.

The purpose of the study was to look into bilingual parents?perspectives on their own and their children?s communication andcommunication disabilities. Furthermore the study aimed to examine theseparents? needs regarding education in augmentative and alternativecommunication (AAC) and whether ComYoung communication course hadmet the needs. ComYoung address parents of school-aged children withextensive communicative disabilities and intend to give them increasedknowledge in communication and AAC.

AbstractThe purpose of this essay is to investigate how a local authority acts when anunexpected event occur. It´s done with a basis in two crisis communicationstheories; Coombs SCCT theory and Gilpin and Murphys complexity theory,which largely are each other?s opposites. To conduct the study, a case studyof the floods that hit Kristinehamn in the summer of 2014 was carried out,which gave us a good opportunity the achieve the aim of the study. Themethod used was qualitative research interviews.

This Masters thesis is a historiographic study, which aim is to investigate how the Brezhnev administration 1964-82 describes the events taking place during the soviet cultural struggle 1917-32. The investigation is limited to how some of the literary groups, organisations and currents as well as a small number of Russian writers are viewed by the administration. The third and last edition of the Great Soviet Encyclopedia, which is considered as equivalent with the soviet official view, is used as source. The analysis made in this thesis is divided in two parts; the text analysis of the writers biographies is compared with the result of a discourse analysis, whose target is some of the literary groups, organisations and currents during the topical period. The discourse analysis is a pre-analysis, but its conclusions also have a value in itself.