The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning consumers? choice of mortgage has changed. The consumers are limited in the sense that they can?t only use mortgage when purchasing a house.

BackgroundIncreased prevalence of obesity in children- and young adults and risk for diseases related to obesity will increase the burden on medical care. It is important to identify early risk factors that can be noticed by nurses in the daily work.AimThe aim was to investigate whether children- and young adults themselves perceive overweight as a problem and if there was a difference in the measured activity levels between overweight children- and young adults in families with different socio-economic family status.Method descriptionExisting survey from the Obesity Centre at the Akademiska Sjukhuset were examined together with the results from an accelerometer, where children- and young adults activity was recorded, compared to their perception of how active they were. The results were compared using a statistical software program and compiled with descriptive and non-parametric statistics.ResultsThe results do suggest that the majority of children- and young adults experiencing excessive weight have a problem in their everyday lives. Nearly half overestimate themselves as more active than what the actual measurements with accelerometer demonstrated. Much time is spent in front of the TV and computers.

The purpose of this study is to investigate what kind of idea a group of students in third grade, who attends a school in the Stockholm area, have on group work in school and how they think it affects their learning.The study is based on two questions:What opinion do the students have about group work?What opinion do the students have about how group work affects their learning?The method I have used to retrieve information has been to interview six different students, where the interviews were both individually and in groups. I started by interviewing students individually and then had a group interview. The idea with the group interview was to end it all with a brief discussion about the thoughts that came up during the individual interviews. I chose a selection of six students, four girls and two boys which they all were at the age of 9 and go to the same school.The socio-cultural and structural perspectives, is those theoretical perspectives that my study is based on.

This essay analyzes three Swedish cartoon artists: Elias Ericson, Lisa Ewald and AmandaCasanellas. The aim is to examine how they construct feminist strategies through their workand how they convey this visually. The issue of whether these Swedish cartoons can be seenas a part of a bigger political platform is central. Through semiotics and post-colonial andqueer feminist theory, some answers to these questions are searched for.The result shows that all three of the artists can be seen in a bigger activist context, even ifthey work in and through different platforms. Casanellas questions the racism in Swedenand how we should prevent it.

This essay aims at understanding the experience of the use of ayahuasca, and similarities and differences between interview protocols and socio-cultural identities. The work is based on field studies conducted in the Peruvian Andes, in the village of Pisac September to November 2009. What has emerged is that the experience does not seem to be dependent on cultural manifestations as much as it is dependent on general human cognition. Theories have been applied on an empirical phenomenological descriptive study. Various brain activities, along with mental mechanisms contribute to a deeper understanding of the findings in the descriptive analysis.It seems that the cultural differences, which I have classed as typological in the phenomenological study, mostly are expressions of meaning for the informants.

Three years after the Bosman case, it was decided that a socio-cultural approach on sports be introduced in Europe. EU presented a formulation for the same purpose ? The European Model of Sport. The purpose of this formula was to maintain the socio-culture and traditional ap¬proach to all kinds of amateur and professional sports in Europe. If we were to com¬pare this model with the American model of sport, it shows many different ways of thinking in terms of organised sport.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

In society and school today there is a major focus on assessment, and this can for example be seen in an increased research on assessment over the last ten years. But one research topic still quite unexplored is how students perceive assessment. The main purpose with this study is to explore students? experiences of assessment, how assessment interferes with their volition and if the extent of the impact on the motivation varies depending on how the assessment is performed. In order to answer these questions a quantitative investigation was performed at first. 83 students answered a questionnaire about what kind of assessment they experience in school, if they receive feedback, what is important for being successful in school, if they know on what grounds they are assessed, what impact failure and/or success has on their motivation, if they are stressed by school etc.

Denna studie ämnar att gå igenom lärande på arbetsplatsen och hur det situerade lärandet från en tjänst kan användas i andra tjänster. Syftet med uppsatsen är att ta reda på hur individer som arbetar inom HR, som jobbar med personalrelaterade frågor, upplever att tidigare arbetslivserfarenheter har betydelse för det arbete de har idag. Det teoretiska ramverket utgår från det sociokulturella perspektivet på lärande, där tänkandet och handlandet hos oss människor betraktas som situerat till sociala sammanhang. För att kunna belysa det lärandet ytterligare används begreppen redskap, mediering och praktikgemenskap för att förstå hur lärandet kan främjas. Studien baseras på kvalitativa semistrukturerade intervjuer som genomfördes med åtta kvinnor som innehar en HR-tjänst idag.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..

G?teborgs stad v?xer och befolkningsprognosen pekar p? att 153 000 nya g?teborgare kommer att ta plats i staden. Livet i st?der ?r f?rknippat med stress, fysisk och psykisk oh?lsa. Ekosystemtj?nster ?r ett alternativ f?r att motverka de negativa aspekterna f?rknippat med stadslivet.

The aim of this Masters thesis is to review Swedens unique law against TV-commercials intended for children under twelve years old. The law has to be abided by TV 4, but not by Kanal 5, so the aim is also to compare TV 4 and Kanal 5 and to see in what different ways commercials are shaped in the two channels. The cultural policy analysis is based on our aim and problem. We have also had the terms semiotic and intermediality in mind together with a model made by the researcher in semiotics Roman Jakobson. The model consists of six different communicative functions.

In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with journalistic reporting. The form of Mediemagasinet wasn?t anything new but the content was presented as the very first of its kind.

In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.