The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use rhetoric.In the analysis it was obvious that they used rhetoric, even though therhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.

The purpose of the studyfocuses onhow teachersatan uppersecondary school, studentsin the autismspectrum,describetheir experiencesof working withmappingtools, Nylander(2012).Inmy research questionsIstarted fromthe teachers? descriptions of their experiences of mapping procedures, if the outcome ofthe mapping hasinfluenced theteachers'educational work and ifmappingcould contribute tothe visibilityandclarification of the student´s functioning in aschool context.As the study is based on five interviews in which teachers reflect on their experiences from the tool of mapping, the socio-cultural perspective where learning takes place through interaction with the environment became a framework to build from. The method has been interviews based on a qualitative research interview. By using interviews, I was able to capture the diversity of the interviewees? experiences described from the basis of an interview guide.

During this project a photographer and an illustrator have explored if a single image can communicate a bigger whole, in this case a movie. By analysing five motion pictures with visual communication theories, semiotics and colour symbolism as tools, ten images was created. These images do not only consist of symbols, but also communicate the overall feeling and colour scheme of the movie.These images have been tested in interviews with six individuals, who, except for one, work with visual communication of some kind. They have studied the communication skills of the images from their own experiences.The result of the interviews showed that all images could not communicate a movie. One reason for this was that only a few of the test persons had seen two of the selected movies.

This essay is based on students' growing lack of interest in science at school. Both from a democratic and social perspective, this is a worrying factor for the future. Through observation, I investigated how five science teachers conduct their teaching. This is to get a better understanding of how teachers' behaviour in the classroom can affect students' interest in science. With a socio-cultural research approach, I have tried to highlight a few pieces of the puzzle that may explain students' declining interest in science.

This Master?s thesis presents a descriptive study of the intellectual process to describe images in such a way that they can be incorporated into written information systems. The purpose of the thesis is to concentrate on the scientific development for the last two decades, in the area concerning the description of images so that they can be organized and incorporated into information systems and possible to retrieve when searched for. Library and information science (LIS) has a strong tradition of turning to the iconographical theories of Erwin Panofsky and to semiotics according to Roland Barthes, for models and theories for the interpretation of images. The question for this thesis is whether LIS in this scientific field, has deviated from these models and theories, or are Panofsky and Barthes and their scientific work still providing for intellectual and practical guidance for LIS within this area..

ThisthesisisananalysisofSt.JohnoftheCross?treatiseTheDarkNightoftheSoulfromanEasternOrthodoxperspective,focusingonelementsofclassicaltheologyofthéosisandliminalitywithinthetext.UsingVladimirLossky?sviewonOrthodoxmysticaltheologyaswellasritualtheoryandtheoriesofliminalityfromVictorTurnerandArnoldvanGennepthestudyexamineswhetherornotitispossibletospeakaboutthéosisinWesternmysticalteachingsandpractises,andifDarkNightcanbeviewedasanexampleofsuchateaching.Thisthesisthusseekstoanswertwomainquestions,namelywhetherStJohnoftheCross?treatisecanbesaidtobeanexampleofthéosistheologywritteninWesternform,andifthetrialsoftheDarkNightcanbesaidtobeaformofsocio-­?ontologicalprocessofchange,eitherpartiallyorcompletely.ThemethodusedintheworkisamodifiedversionofthetextualanalysisdescribedinCarl-­?HenricGrenholm?sbookAttförståreligion:metoderförteologiskforskning,focusingoncentralthemesandideas,andkeywordsrelatedtothéosis.ThetheoreticalperspectiveforthethesishasbeenbasedinEasternOrthodoxmysticaltheology,andthecentralaimhasbeentoofferaresponsetoVladimirLossky?scritiqueoftheWesternChurchashavingforgottenitsmysticalroots.KeyfindingsarethattheDarkNightasaprocesshasstrongelementsofbothliminalityandsocio-­?ontologicaltransformation,andthatthelanguageofSt.JohnisverysimilartothatofearlyOrthodoxtheologians,withclearapophaticterminology..

Denna undersökning syftar till att undersöka vilka attribut som ska tas hänsyn till vid skapande av ikoner. Undersökningen utgår från en taiwanesisk undersökning där attribut har identifierats och undersökts med hjälp av grafiska designers. Som grund för ikonförståelse appliceras semiotik och Charles Sanders Peirces triadiska modell på ikoner. Intervjuer och enkäter har utförts för att rangordna attribut, samt diskutera dess relevans vid ikonskapande. Resultatet visar att kontext (kultur, ikonens placering, medium etc.) och målgrupp har mycket stor betydelse vid ikonskapande och respondenterna uppvisade därför svårigheter med att rangordna attributen..

This study aims to describe the conditions, of which some youths who live in a segregated area in Sweden, see as important for their development of an identity. The study have been conducted in a manner where we put the youths own words in focus. The youths are in charge of deciding what they regard as important for their own development of their own identity. In this study we assume certain contexts, of which we base the study. These contexts include the society, the urban districts, the school, the family, and the language.

AbstractThe Swedish society has always been monolingual, but has for the past decades transformed into a multicultural and multilingual society. The aim of this study is to investigate if and in that case how preschool teachers work with language development in bilingual and multicultural preschools. The concept of linguistic and cultural diversity includes several different components, not least the social interactions that are of great importance to every individual's development, learning and participation in the world. By understanding the importance of language, language development and the role of mother tongue in second language acquisition, we look into various researches done concerning the effects of the preschool teachers? opinions, methods used to language developmental primarily for children who are multilingual and how the physical environment is shaped to promote language in multicultural and multilingual preschools.The method used in this study is semi-structured interviews with preschool teacher working in multicultural or bilingual preschool settings.

This paper deals with how science teachers in the Swedish secondary school choose the content in the education they give to the pupils. What are the reasons for their choices and what do they think of the purpose of science in secondary school? Through interviewing science teachers the investigation shows that there are three different views of how to choose content in the science education: one focuses on the processes of science itself, one integrates the socio-cultural aspects and one emphasizes the interests of the pupils.

Purpose: The purpose of this thesis is to examine how students who also serve as writers of bachelor theses mainly utilizing the discourse analysis methodology comprehend the method of discourse analysis, and in what way the students bestow it in their research.Methodology and Material: This is a case study of the theses, which are also the text material, as it can be used examining numerous cases. Another beneficial factor is the relationship to the theoretical framework. One does not need to divorce the two institutions; instead they cooperate with each other.Results: A thoroughgoing apprehension of the Discourse Analysis is it being strongly attached to semiotics and how texts can be analyzed by the method in question to reveal institutions in our society alongside with mapping out the agency of words. In other words, language and soceiety mirror each other in a way or another...Key words: Discourse Analysis, thesis, Foucault, Fairclough, Laclau & Mouffe, language, reality, readings.

The aim of the study was to examine how Swedish tabloid journalism presented the contestants in the Swedish version of the reality show Idol 2009. We wanted to see which approaches tabloid news papers use when constructing the public identities of them. We have used text analysis to examine 37 articles and nine front pages with focus on the words, propositions, comparisons and parables that describe four of the contestants. In addition we have looked at myths and connotations shown in the pictures by using a semiotic analysis. The results show that the Swedish tabloids tend to describe the contestants in relation to their performances and personalities.

Background: In the schools today it is common that teachers talk about children with special needs and children with ?Attention Deficit Hyperactivity Disorder? ? ADHD. You can often hear people discuss about children with ADHD from the teachers point of view, that pupils are hard to handle and that they do not know how to create a good relationship with them. But you seldom hear anyone talk about school from the children?s perspective, how they feel, think and experience their school attendance. Purpose: The purpose of this qualitative study was to examine how a functional disability like ADHD can effect a childs schooling and also to show how pupils with ADHD themselves experience their school attendance and how they are being treated by teachers and other pupils.Method: In order to investigate this, five interviews was carried out with students in the the ages of 16-25.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.