The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Our study describes how much influence and importance Zlatan Ibrahimovic has on a part of Malmö called Rosengård where he himself grew up. We made interviews with 16 children in the ages of six to ten. The theoretic views applied in this study come from Robert Connell?s Notions of masculinity and William Corsaro?s Sociology of childhood. The questions we answer in this study are; if Zlatan has any influence on the children in Rosengård? How do children and media look at Zlatan and the myth that surrounds him? How does the picture of Zlatan Ibrahimovic get constructed amongst the children? How does hegemonic masculinity present itself amongst the peer-cultures of the children in Rosengård? Our study shows that Zlatan has no influence amongst the children we interviewed.

In recent years, the characterization of the Third World and its inhabitants in West-originated children?s books has been subject to debate. Media attention around a selection of books has generated discussions on how this relates and aligns with Sweden?s national teaching curriculum. The objective of this study is to explore how a selection of authors, born in Western countries, have characterized and presented the Third World and its inhabitants in its literature.

In this essay, I interview six users from the website darkside.se, which is an internet community for BDSM practitioners. I?m using Judith Butlers theorys about performativity and heteronormativity, Gayle Rubins model the charmed circle; of which sexualities is regarded as approved and which is not, and Fanny Ambjörnssons explenation of queer theory. With the interviews as my material, I investigate how sex and gender is produced and used in BDSM and at Darkside. I discuss trans, heteronormativity, sexism and hierarchies of power related to sex and gender, in BDSM and at Darkside.

The aim of this study is to examine how public librarians in small Swedish municipalities experience their professional roles. As part of examining such an abstract subject as experiences we also examine what tasks they perform, which will function as a support of the analysis. The theoretical frame-work is based on librarian identities worked out by Anders Ørom and a model of professional roles worked out by Maj Klasson. The analytical procedure consists of both deductive and inductive viewpoints. The empirical material consists of qualitative semi-structured interviews with five librarians that work in public libraries located in municipalities with less than 12 500 inhabitants.

The work as a personal assistant is sometimes associated with certain problems. Studies have shown that personal assistants often experience indistinct rules and roles concerning what should or should not be included in their duties. This study was undertaken to evaluate problems associated with the profession as a personal assistant, how widespread they are and how they are dealt with. Specifically, the study evaluates if the personal assistants have to do duties that they consider they are not assigned to do. Different roles (formal as informal) are also discussed which may be of current interest in this study, but also how we see people on basis of ethics and moral.

The aim for this master thesis is to create an understanding of the intersubjective processes of how individuals are experimenting with their identities in social media and the consequences for the identity and embodiment. The thesis is completed with the help of discourse analysis and a starting point in four complementary theories. Central to the implementation of the analysis is the concept of diffraction. Therefore the thesis is, which is reflected in the choice of theoretical approaches and methods, critical to many aspects of classical philosophy of science and method. The empirical material is based on interviews.

The aim of this study was to get insight into refugee children?s perception about experience of the preparatory class, the transition to the ordinary class and the ordinary class. To get access to my informant?s perspective and also to get a more profound understanding of their experience, I oriented the study in a qualitative approach. This study will highlight the refugee children?s personal experiences and their point of view regarding the schools preparatory class, ordinary class, together with other pupils behaviour against them in the social interaction.

SummaryThe aim with this study is to find which importance the individual pedagogue may have forthe children in the preschool when they create an identity as a girl or a boy. The ownstandards and the values are said lie to shallow for how we as adult chooses to refute girls andboys in the child group. This essay is based on one a narrative study in the form of a life storyinterview. Through interviewing a preschool teacher at two different occasions has I may totake part of her personal experiences of as well working life that private life.If one is paid from the idea about that sex differences not only is something biologicalwithout most also something that is socially constructed over time and rooms, then has ofcourse doubtless the school and the individual pedagogue big importance for how these sexstandard are replicated. I have tried to present the statement on the basis of areas that pursueme come to seem as central.

The aim of this Bachelor's thesis is to examine library directors'views on weeding in Swedish public libraries. The researchquestions posed are: What formal goals and criteria govern theweeding process?; How are these goals and criteria accountedfor?; How do the library directors view the weeding in relationto the roles of the collections?The theoretical framework consists of a division of weedingcriteria inspired by Stanley J. Slote, and a slight adaptation ofMichael K. Buckland's roles of collections.

This essay deals with non-normative gender expressions during childhood. I?m using narrative theory and methods to analyze autobiographical narratives. My questions are:What strategies does the non-normative person use to deal with his otherness?Using the methodological analysis tool ?turning point?, where are the turning points in the narratives? Are their any common turning points in the various narratives?Where is the responsibility placed in the narratives for that someone does not fit in by the adults/ staff at the school/kindergarten- on the non-normative person or at the surroundings?The experiences are interpreted through theories and concepts from queer theory and gender theory.

The purpose of this qualitative study is to create an understanding for if and how nonverbal communication and the learned gender structure influence interactions during employment interviews for executive posts. The study is conducted from a social constructivist perspective where it is argued that the individual is created through social interactions. In order to obtain understanding for social gender structure and nonverbal communication in social interactions observation has been utilized as a method. In addition an observation matrix based on nonverbal behavior and masculine and feminine hexis has been established. The results include both the specific individual?s and the general interactions that took place during the employment interviews.

This study attempts a literature based reconstruction of the impact of globalisation and modernisation on the gender identities in Vietnam. Recognising the explanatory albeit normative capacity of critical theory ? specifically the feminist and globalisation critical approach ? this thesis argues that in spite of the economic benefits of modernisation, it enhances existing unequal structures. By focusing on women in the labour sector, simultaneously Vietnam's comparative advantage and one of its economically marginalised groups, a contradictory movement can be discovered. Notwithstanding the economic development, a regression in terms of women's possibilities to self-empowerment seems to cancel the benefits for the individual.

This study aims to provide a picture of how fathers and mothers are produced in judgments regarding child custody and to investigate if any of the parties is aggrieved because of their gender. The material consists of six legal cases. The study is based on gender theory and social construction. It represents a qualitative method where we have used text analysis. The previous research is contradictory as on one hand it shows that there are different criteria related to the parents' gender when it comes to caring for children in both child welfare investigations and the courts.

The aim of this study is to evaluate whether the working model, presented by The Swedish Floorball Federation, has been a good method to work with gender equality within Swedish floorball associations. The purpose of the The Swedish Floorball Federation?sproject was for its associations to develop a plan of action for how to act to be an equal treatment association pursuing an equal treatment sport. 13 associations answered the questionnaire study. The result show that the great majority clearly found a need of change to become more equally treating and most of those associations have somewhat of an idea how to realize those changes.