The Internet has become an important communicational medium that involves the majority of the world?s population. One group in particular that uses the Internet is the youth. This in turn makes the Internet a viable source for groomers to exploit, where groomers are what you call grown men and women that have the intention to contact youths for sexual purposes, the process is called grooming. In Sweden, a law has been made available to criminalize this particular activity, but it should not replace the prevention.

  The use of social media has increased in recent years and has become a part of everyday life.  Through  the  use  of  social  media  grows  new  opportunities   for  constructing  ones identity, this enables individuals  to selective self-presentation.  The social media trend has gone from largely consisting of a linguistic communication  to become directed towards a more visual form of communication,  this encourages individuals to be more visual in their self-presentation.  This study aims to create an understanding  of how individuals  present their  identity  through  visual  self-presentation,  more  precisely  via  Instagram.  Previous research  has  shown  differences  between  men's  and  women's  use  of  social  media.

In this essay, I have studied the image of the drug abusing mother and her motherhood as seen in some of the social science literature on drug abusing women. This I did with a qualitative research design and with the questions:How is the drug abusing mother and her motherhood portrayed by social scientists?What signification is her motherhood given in her life by the researchers?What approach towards the drug abusing mother in the research process, and hence in the creation of the images of her, does the scientists have?I found that there are distinct patterns and themes in the research on mothers with a drug abuse. The researchers studied the women with the goal to understand them and to give them the opportunity to speak for themselves through the researcher. The drug abusing mother is in short portrayed as a woman who cares for her children, whose motherhood is one of the most important factors in her life and who is anxious that her substance abuse should not threaten it.

Social media has meant that organizations can engage in dialogue with their audience without journalistic intermediaries. PR 2.0 is a term that defines the new way for organizations to work with public relations in the new media landscape. The aim of our study is to examine how IKEA uses social media to create, maintain and develop their relationships. Furthermore, great interest is directed to the concept profile. This essay will examine how the stated profile IKEA has pervades the work on social media.

The purpose of this study is to examine the experiences of threats and violence among four social workers at a social services' reception center for individual and family care. The study uses semistructured interviews and an abductive approach. The analysis is based on previous research, communication theory, coping and sense of coherence, SOC. The study shows that the studied workplace isn't considered to be particularly exposed to threats and violence, although all four respondents have experienced threats and/or violence. The respondents make a difference between threats and harsh words from clients because they consider their clients are entitled to be upset considering the nature of the work conducted at the workplace.

Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

The purpose of this study is to examine the role social media canplay in a school library context, based on a theoretical model,called ?A new model for the public library in a knowledge andexperienced society? by Henrik Jochumsen, Dorte Skot-Hansenand Casper Hvegaard Rasmussen.The bachelor thesis aim to answer three research questions, theyare as follow: Which request of social media is there by teachersand pupils at a high school library? Which social media is the mostrequested by teachers and pupils at a high school library? Andshould the library services for teachers and students be improved ifsocial media were used at a high school library?The methodology used for this study was an inquiry investigation.My findings are presented in a context of previous, relatedresearch and the study shows that teachers and pupils are wellinformed of what social media is and they use social media whenthey are at school.The thesis also shows that the unit I study, a vocational trainingunit, is more or less interested in what the school library can do forthem with social media.They seldom are at the school library and they seldom use theteach platform were they can find library services.This result can open up for the school library to meet the users at anew arena with for example social media..

The aim of our study is to deepen our understanding of how both social workers and clients describe how user influence within substance abuse care for adults can work. What difficul-ties do they describe meeting, with regards to possibilities to influence the care? To achieve our purpose we had a qualitative approach for this study. It?s based on open thematic inter-views with 3 clients who have substance abuse problems, and with 3 social workers, working at Social Services in Stockholm.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

The purpose of this study was to examine in which way personnel who work with LVM approach their client?s integrity, autonomy and their participation in decision making. We used a semistructured interview when we interviewed three social workers, one placement secretary and four care personnel who work at institutions for LVM. In the theoretical approach of this study we used the total institutions and the user influence by clients. The study has shown that personnel?s considerations to their client?s integrity, autonomy and participation in decisions are a convoluted problem.

SUMMARYThe demands on the public environment are big and in particular on the environment of communication which we spend a lot of time in on our way to work, school etc. The city-approach is a road section that leads from the periphery of the city to the centre of the city, often through boring and meaningless industrial areas that displays the back side of the city to the voyager on the city-approach. The intentions of this thesis in landscape architecture has been to study one of the two city-approaches to the city of Luleå, the close surroundings and contextual position in the city and not at least give suggestions of ways how the city-approach can be changed, clarified and improved. The study of the city-approach has been made by studying literature that concern city-approaches and the architecture of roads in general. Studies of different analysis methods has been made to find appropriate approaches to work with the specific study of the city-approach to Luleå.

Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role functions that are used in dramaturgy and narrative techniques, we will be able to see how the brand will have a specific role and thereby make the transfer of meaning more successful and effective. This role will have an important impact on product placement according to the meaning that will be transferred from the brand to the viewer, through the character. Methodology: By looking at the transfer of meaning process that is created from the brand, an unstructured observation is applied where we observed the placement and usage of different within a specific TV series.

Abstract: The aim of this study was to examine how the sexuality of young people with intellectual disability (ID) are constructed, based on how school counselors describe the situatuation of these youths and based on how the counselors describe their role in giving advice and discussing sex and relationships. The empirical data were collected through semi-structured interviewes with seven scool counselors and one consultant. The material was analyzed on the basis of theories about sexual script, stigma and social constructivism. The results showed that school counselors saw the young people with ID as a vulnerable group and as a group worthy of protection. Most of them had a picture of young girls as more vulnerable than young boys.

The purpose of this study is to find out how clergymen in the Church of Sweden understand their role as pastoral caregivers, in a context of a society that has changed quite a lot during the past decades. The study is based on interviews with four clergymen, two men and two women in the ages of 40-65 with experiences from congregations of different social and geographical kind. The interviews are analyzed in themes. When analyzing the interviews identity and role theory is used as a tool, but also the idea of a postmodern society and metaphors for the different kind of roles a pastoral caregiver can take during counseling.The clergymen meet a broad range of people in counseling, both those who regularly attend church activities and those who are complete strangers. They are all focusing on the needs of the confident.

Although school librarians have an important role to play in high schools helping teachers and students during their education, Swedish school librarians are often considered to end up left out by teachers and head principals due to school librarians vague and unclear professional role in the school. The aim of this thesis is to attempt to study school librarians own apprehensions of their particular professional role in a high school context, and how their professional role is believed to be apprehended by teachers and head principals. The results are based on interviews made with eight school librarians working in different high school libraries in Gothenburg during April 2002. By using phenomenographic method various existing apprehensions of the specific phenomena that the professional role of the school librarian constitutes of are made clear. The aim of the method is not to study what the profession constitutes of, but rather how it is apprehended by the school librarians themselves.