Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

The complex sound of someone walking in snow aren't easy to create in a studio. The best way to get the sound is to go out on a surface with real snow and record the footsteps there, but it is a complex procedure to get the right sound on the snow because snow sounds different in various temperature and various kinds of snow. It is important to find the right kind of snow to get the right sound on the foot steps. In a studio, the foley artist can create the sound of footsteps in snow by walking on different kind of material, like potato flour, coarse salt or corn flakes, the question is how realistic this materials sounds and what temperature on the snow they sound like. The results shows that the real snow (warm and cold snow) sounds most realistic and the potato flour sounds like warm and wet snow, the corn flakes some think sounds like cold snowwhile others think that it doesn't sound like snow at all and the coarse salt sounds like snow when it is around -10°C in the air, they all sounds similar in realism compared to each other.

I denna studie används Johansens metod för kointegrationsanalys för att skatta ett långsiktigtjämviktssamband för den svenska reala växelkursen under perioden 1980-2004. Resultatet bliratt den reala växelkursen på lång sikt kan väntas appreciera till följd av försämrad handelsbalansoch höjt oljepris, medan en real depreciering blir följden av en ökning i den utländskaproduktiviteten. Dessa resultat ger belägg för Balassa-Samuelssoneffekten, liksom förtransfereringseffekten. Undersökningen visar även att den svenska respektive utländskarealräntan, liksom nivån av svenska Net Foreign Assets, inte uppvisar någon långsiktigpåverkan..

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

The purpose of this study was to illustrate how children of the "digital generation" used their computers in their everyday practice. The important in the study was children's perspective on computers interactions and communications in a digital arena.An essential item about understanding children's way to think about computers was to let children themselves speak by taking part in the study, because children's voices are seldom heard in public. The empirical material used was interviews with sex children between 13 and 15 years old. My method was qualitative.The main results showed that social relations are very important for children. The Internet gives children access to an arena where they are able to make new contacts with others as well as transcend their biological as their physical identity.An important accepts for the children in the study was the option to be anonymous.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

This thesis aims to examine problems that occur when determining the fair value of investment properties. It also takes into consideration the reliability and relevance of the reported fair values on behalf of the key stakeholders. The study has been conducted by interviewing representatives at real estate and external valuation companies. The study shows that there is a need for assessments in the valuation process and that real estate companies have room for their own interpretations. The conclusion is that determining fair value is an estimate, not a fact.

Uppsatsens titel: Real växelkurs och direktinvesteringar- En studie av direktinvesteringar på branschnivå till och ifrån Sverige Ämne: Magisteruppsats i företagsekonomi, Ekonomihögskolan vid Lunds Universitet Författare: Nils-Olof Jönsson och Martin Johansson Handledare: Niclas Andrén Nyckelord: Direktinvesteringar, real växelkurs, internationell produktion Syfte: Syftet med uppsatsen är att studera ifall om lokaliserings-, internationaliserings- och ägandeskapsfördelar framkallade av valutakursförändringar styr direktinvesteringar till och ifrån Sverige. Metod: Undersökningen bygger på en kvantitativ metod med en deduktiv ansats. En nollhypotes och en mothypotes kommer att ställas upp och sedan prövas. Data som vi studerar utgörs av direktinvesteringar till och från Sverige, GDP och tre månaders statsskuldsväxlar. Tidsperioden sträcker sig från 1994 till 2003.

This thesis is closely related to the Dynamically Self-Configuring Automotive System(DySCAS) project. DySCAS is a middleware for electronics in an automotive system. Thethesis work has been performed in cooperation with ENEA. Parts of the demonstrationplatform Self configurable High Availability and Policy based platform for Embeddedsystem (SHAPE) developed for the DySCAS project by ENEA have been used in theimplementation phase of this master thesis.The goal of this thesis was to evaluate how the Meteor MW, an offspring of the DySCASmiddleware, should handle QoS and to design a Quality of Service Manager (QoSM) for theMeteor MW that fulfilled hard real-time requirements. The thesis also had the objectiveof analysing and identifying the requirements on such a QoSM from a QoS perspective.Specifically the requirements to guarantee real-time support for applications running onthe MW.

Massiva multispelar onlinerollspel (MMORPG) är idag en välutvecklad industri. Det finns även ett fåtal vars ekonomi och loot är baserade på riktiga pengar. Loot är de föremål en spelare kan erhålla genom att t.ex. döda monster och ett lootsystem är de interna mekanismer som hanterar hur loot distribueras i ett spel. Lotterilagen och Lotteriinspektionen reglerar vad som är ett lotteri i Sverige, om ett spel är slumpbaserat och spelaren eller spelarna kan vinna mer än de satsar, så måste arrangören få en licens utfärdad.

Grönsakskonsumtion hos arbetsklassmän sett ur ett genus- och klassperspektiv..

This thesis presents a new way of providing library users with reference services, namely chat (text based digital reference service in real time). Our research questions focus on the role of reference service, a comparison of chat reference to other reference forms, and the interest for real-time, digital reference. Our literature review covered the areas of digital reference and reference theory, the results of which showed that an ongoing debate hardly exists among Swedish librarians on the topic of reference work. We interviewed librarians from the three different Swedish chat reference projects existing at the time of our study. Most interviewees were very positive about chat reference.

The aim of this thesis is to examine the theoretical developments on social entrepreneurship. Our purpose is to create a better understanding of the phenomenon leading to new insights. We have categorized the knowledge of the concept into social economy, social ownership, social innovation and social missions. Drawing from our theoretical review we have chosen four empirical illustrations, Grameen Bank, Wikipedia, Basta Arbetskooperativ, Jörn Hälsogemenskap, and we have shown how these fit into the general description of the social entrepreneur. With help of our illustrations we show that it is complicated to pin point the core of social entrepreneurship as they each have separate structures, innovations, social missions and operate close to different sectors.

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

The genus Campylobacter is globally recognised as the leading bacterial cause of human foodborne gastroenteritis. Every year around 8000 Swedes are infected by Campylobacter. Most people are infected by thermotolerant Campylobacter species, commonly C. jejuni and C. coli.