dagens nÀringsliv finns en trend att marknadsföra sitt varumÀrke som vÀrnande om miljön. Företag visar i allt större utbredning upp sina ekologiska produkter och hur de minskar sin miljöpÄverkan. Men hur stor vikt lÀgger kunden vid att det klÀdesplagg de köper Àr av ekologiskt hÀrkomst? Uppfattar de ekologiska klÀdesplagg som attraktiva? ! I denna uppsats har vi undersökt om kunden lÀgger stor vikt vid om ett plagg Àr ekologiskt samt vad kunderna upplever skulle kunna öka deras ekologiska inköp av klÀder. Uppsatsens teoretiska referensram bestÄr av tidigare forskning i den textila vÀrdekedjans miljöpÄverkan, konsumentbeteende och ekologisk marknadsföring.

Our purpose with this study was to look at the connection between social capital and integration. Particularly if meetings between people from different cultures can increase social capital and in that way affect integration. We start by identifying the social integration perspective we are going to use through out the study and then we introduce social capital theory as a way of narrowing down the field even more. The study was done through six semi structured interviews. We interviewed three women that was established in the Swedish society and three women that had immigration background.

The purpose is to examine social workers view of vulnerable children and their needs. We are also interested to know how social workers think and discuss concerning the help these children are given. Our main questions in our study are; How do social workers define vulnerable children? Which needs do vulnerable children have according to social workers? Which opportunities and difficulties might there be in the decision making when trying to help these children? Which public authorities do social workers cooperate with? Which opportunities and difficulties do social workers find in the cooperation?This study is based upon interviews with ten social workers in the social childcare division in different municipalities in SkÄne region, Sweden. Our results are explained and analyzed with a qualitative approach through different aspects of power- and Human Service Organization theories.

Stadsdelar med en utprĂ€glad hĂ„llbarhetsprofil planlĂ€ggs runt om i Sverige och övriga vĂ€rlden, och har haft en stor genomslagskraft sedan millenniumskiftet. Sedan 90-talet har dessa projekt stĂ„tt högt pĂ„ den politiska agendan och i Sverige startade satsningen i samband med det gröna folkhemmet dĂ„ Sverige skulle bli ett föregĂ„ngsland inom hĂ„llbar utveckling. Sedan 1998 har miljontals statliga kronor lagts pĂ„ hĂ„llbara stadsutvecklingsprojekt vilket har lett till att ett flertal stadsdelar bebyggts i Sverige med en utprĂ€glad hĂ„llbarhetsprofil varav VĂ€stra Hamnen i Malmö med start i Bo01- omrĂ„det, Hammarby Sjöstad i Stockholm och Norra Älvstranden i Göteborg Ă€r bland de största pilotprojekten. Det som omrĂ„dena har gemensamt Ă€r att de alla Ă€r centralt belĂ€gna pĂ„ industrimark med byggnader av miljövĂ€nliga material och diverse ekosystemtjĂ€nster finns pĂ„ omrĂ„det. Stadsdelarna anses hĂ„llbara ur ett ekonomisk, ekologisk och socialt perspektiv.

Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.

Out of totally 1862 hectares of the Swedish fruitacerage, only 142 hectares are cultivated according to the EU-standards for organic farming. Only 73 hectares are connected to the Swedish control organisation KRAV. Therefore only fruit from this acreage can be sold as organic. The aim of the study was to further investigate the organic fruit production regarding cultivation, market and firm strategy. Through interviews with 36 fruitproducers the situation for organic fruit and the companies were examined.

Social enterprises make up one of the groups of participants that provide welfare services financed by public funding. The object of this study is to describe and analyze from a theoretical point of view which conditions, in what fields, by which division of responsibility and finally through what decisions these social enterprises are allocated a place in the market for social welfare services. The company that has been the object of study offers services in the field of social welfare and in employment. In the study a triangulation of qualitative methods has been used: studies of literature on the subject, recurrent interviews and observations and also reviews of documents. The results have been analyzed from theories on the space available on the market for social services, on social economy and on social capital in the form of strong, weak and bridging bonds.

The purpose of this essay is to explore the social services work with crime victims in Sweden, according to Chapter 5, § 11 of the Social Services Act. The study examined how social workers define the victim and assessing and prioritizing victims' needs. It has also been central to study how social workers interpret and understand the regulation of social services responsible for crime victims.Qualitative interviews with 18 social workers is the basis for the study. The analysis of the social services work with victims based in the above-mentioned interviews. The interviews analyzed using the sociology of law theory.

Idag finns det inga regler i Sverige fo?r hur ha?llbarhetsarbete ska redovisas vilket har resulterat i att redovisningen av ha?llbarhetsarbete ser olika ut fo?r olika fo?retag. Den ha?r studien har underso?kt vilka delar av ha?llbarhet svenska fo?retag redovisar och till vilken grad samt hur redovisningen har fo?ra?ndrats o?ver tiden. Vidare har den underso?kt vilka fo?rklaringar som kan ligga till grund fo?r resultatet.

This study explores how online television works and how it is integrated with social media such as Facebook, Twitter and blogs. Through three qualitative interviews with representants from different fields of work regarding online television, we have concluded how online television is being used in Sweden today and concludes with examples of what the future of online television could look like. Representatives from the following companies have been interviewed: SBS Media Group Sweden, Strix Television and MediamÀtning i Skandinavien. The use of social media for marketing of online television is a fact for the companies in this study. However, the result of the study shows that theres room for development in the integration between online television and social media.

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts..

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

The aim of this essay was to study if social workers have a gender awareness in the social work they perform and if it appears in the assessment of needs and intervention. A qualitative vignette study with four social workers who handle adult- and addictive clients have been performed. Gender theory is used to interpret the empirical results. The results of the study show that social workers doesnÂŽt see any differences in the clients situation, or make any different assessment of needs depending on if the client is a man or a woman. Social workers also propose the same interventions to men and women.

Den kinesiska draken vÀxer sÄ det knakar och i slÀptÄg kommer bland annat satsningar pÄ ekologiska stÀder för att försöka bryta den onda spiral av negativ miljöpÄverkan som landets utveckling för med sig. I den hÀr uppsatsen försöker jag kasta ljus pÄ ekologiska stÀder som planeras av svenska experter i Kina, med avsikt att reda ut hur vÀl ekologisk hÄllbarhet integreras i planen. Jag försöker ocksÄ reda ut problematik som uppstÄr nÀr svenska planeringsideal kolliderar med det kinesiska synsÀttet pÄ boende och stÀder. Initialt beskrivs klimat- och miljörelaterade faktorer som varit sprÄngbrÀda till ekostÀders popularitet idag. Sedan ges en definition av begreppets innebörd och de bakomliggande tankarna kopplade till hur förestÀllningen om ekologiska stÀder har utvecklats i ett historiskt perspektiv.Huvuddelen av arbetet utgörs av en fallstudie dÀr fokus ligger pÄ hur det svenska konsultföretaget Sweco vill minska det ekologiska fotavtrycket i sin konceptuella plan för den Internationella Ekostaden Caofeidian.

Vi stÄr idag inför stora utmaningar eftersom vÄr miljöpÄverkan resulterat i en rad miljöproblem. För att fÄ bukt med dessa mÄste vi hitta alternativa sÀtt att göra saker pÄ. Vi mÄste konsumera mindre globalt och mer lokalt. Traditionell Ekologisk Kunskap(TEK), som Àr ett begrepp för praktisk, erfarenhetsbaserad kunskap om djur, vÀxter och natur, kan kanske bidra till lösningar pÄ problemen. Innan vÄrt jordbruk blev beroende av fossila brÀnslen arbetade lÄngt fler Àn idag inom jordbruket och det fanns en stor kunskap om hur naturen fungerade och hur man skulle bruka den pÄ bÀsta sÀtt.