AbstractAuthor: Josefin Gustavsson, Moa OsbäckTitle: School social workers view on young people using social media ? a study with a discourse theoretical approach [Skolkuratorers syn på ungas användande av sociala medier ? en studie med en diskursteoretisk ansats]Supervisor: Anders GiertzAssessor: Jan Petersson The aim of this study is to investigate school social workers view on young people using social media. With this study we are intended to understand how discourses affect the interventions of school social workers. This study has a qualitative approach and contains seven interviews with school social workers and one social worker who responded through a written response document. The interviews were semi-structured to enable spontaneous reflections and to catch the essence of the respondent?s language in the context as a school social worker.

Customer service has traditionally consisted of telephone, mail, and later on chat.But the entry of social media has changed the way companies exercise customerservice. Companies should ask themselves whether the same type of traditionalcommunication may or may not function in a new channel and thus whether itcan be applied to social media.The purpose of this study is to describe the companies? use of customer servicein social media and how the communication differentiates from thecommunication in traditional customer service, and also to define the effect onthe customers? relationship to the company. To reach our conclusions we havecombined theoretical references with qualitative interviews.By our analysis, we found that the communication in social media expandsthe possibilities. By entering an unfamiliar channel, customer service has hadto adapt themselves and their language.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

As commonly known, Social Media is a rapidly growing area. Since consumers to a great extent are present in Social Media, this new internet environment is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking advantage of this opportunity, but the effects of these marketing activities are fairly unknown. Therefore there is an interest in examining the controversial brands marketing progression in Social Media.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

This Bachelors exam is about young adults and their use of Mobile Social Network System.The use of mobile social media has become more common in today?s society, ranging fromteenagers, the dominating internet users, to the elderly. The traditional purpose of use inmobile phones, the voice communication from one place to another, has in Sweden beendominated by text communication instead. Along with the development of Smartphones andthe mobile interface, the births of mobile social media have increased in the market.Reports have shown that of all the devices with the possibility to connect to social networks,the one kept closest to our bodies is the mobile phone. One of the advantages of using thephone for mobile social media is that you can easily and smoothly update whenever andwherever, within one arm?s reach.

The aim of this essay was to deepen the knowledge of how child-protection-work is illustrated by massmedia. The essay takes it stand in discourse analysis to explain what image is displayed of social work concerning child-protection that is published in news media during 2007 in one of Sweden?s most read evening-papers. The result of the study is that social workers involved in child-protection-work often are categorized as either too zealous or too uncommitted, in the media. The result reflected the current discourse concerning how social workers do their duties in the modern society..

Titel: Användning av social media bland små och medelstora företag ? En studie av café- och konditoribranschenFörfattare: Lara Domi och Carolina WireskogHandledare: Timurs UmansNivå: Kandidatuppsats, Marknadsföring (15 hp), VT 2011Nyckelord: Social media, små och medelstora företagProblemformulering: Hur använder sig små och medelstora företag av sociala medier?Syfte: Syftet med den här uppsatsen är att beskriva hur små och medelstora företag i Sverige använder sig av sociala medier och vilka faktorer som påverkar deras roll i de sociala medierna. Vi avser även att finna sätt på hur företagen kan bli effektivare i sitt arbete med de sociala medierna.Metod: En kvantitativ studie med en deduktiv ansats där undersökningen genomfördes på Internet och vände sig till företag verksamma inom café- och konditoribranschen.Teori: Den teoretiska referensramen inleds med teorier om relationsmarknadsföring följt med avsnitt om kommunikation och gratis marknadsföring. Vidare behandlas social media och hur företag använder sig av social media. Kapitlet avslutas med en presentation av vår modell.Resultat: I detta kapitel återges de resultat som framkommit ur den undersökning som genomförts.

The purpose of this essay is to explore how social media affect the political orientation and commitment of youths. Three scientific questions highlight the purpose from different angles. The didactic perspective is discussed in the initial and closing discussion, and is analyzed in the corresponding chapter. Two methods are involved in the study; one survey and one interview with a focus group. The survey had a total of 98 respondents from four different classes, all in the first grade of upper secondary school.

Since the emergence of social media websites as an established part of our society, the landscape ofcommunication has undergone dramatic changes. Especially in the field of journalism, the impact ofsocial media websites, such as Twitter, has been the subject of discussions about the actual partsocial media play in communication and news reporting. The general opinion has been that socialmedia has revolutionized the way we communicate and that a shift in power is taking place as themasses now engage in, and affect, our societies way of spreading information. This study is acritical discussion about whether Twitter in particular, and social media in general, has affected thejournalistic field in the extent that many claim it has. By comparing theories about traditionalmedia, such as television and newspapers, with recent studies about Twitter, we conclude that it isto early to establish the role of social media.

Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

Title: Nu är det dags för fotboll 2.0 I En studie om hur fotbollsklubbar i allsvenskanarbetar med relationsmarknadsföring med hjälp av sociala medier.Short explanation of the titleWe chose the title ?Nu är det dags for fotboll2.0?because it relates to the socialhabits that occurs between individuals within society today. People are moreinteractive online than before due to the development of Web 2,0 and social medias.Main purposeThe main purpose of this thesis is to describe how professional football clubs usesocial media tools to establish, maintain and develop relationships with costumerswithin the field of sports.MethodologyThe thesis is based on a qualitative research with an inductive approach to make itpossible to create a depth within the research. In addition, we have a hermeneuticperspective to build an understanding for the hard labour that is put in action byworkers in the football clubs only for the reasons of making relationships possibleand strengthening bonds by using social media tools. We have gathered theempirical information trough interviews with main leaders within chosenorganizations that use social media tools on an every day basis.

Motivation is a key factor in sustaining a healthy and active lifestyle, and technology has afforded us new methods for attaining information concerning exercise and health. This paper aims to examine how social media can motivate individuals to obtain and maintain an active and healthy lifestyle, as well as identify which particular social media channels are preferred for this purpose. Both quantitative and qualitative methods were used as data collection in this research. The results of this report show that images and text shared on social media, as well as the communication therein, can function as motivation for individuals to commence and maintain a regular physical activity and health regimen. Additionally, an individual?s sharing of their own training and health routine is enough to motivate the person in question to sustain their training and health procedure.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.