Denna studie underso?ker hur media, i form av Aftonbladet, Expressen, Dagens Nyheter och Svenska Dagbladet, rapporterat om varg under 2010, 2011 och 2012 fo?r att sedan sta?lla detta resultat mot nationella attityder till varg. Syftet a?r att so?ka svara pa? om rapporteringen och attityderna fo?ljs a?t i ma?rkbar riktning fo?r att da?rav kunna peka pa? media som opinionsbildare i fra?gan. Eftersom vargdebatten tenderar att vara synnerligen infekterad trots att djuret a?r sa?llsynt a?r det intressant att underso?ka hur media skildrar det nationellt sett och da?rav ocksa? pa?verkar den majoritet av den nationella opinionen som saknar egna erfarenheter av varg.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

Problembakgrund & problemdiskussion: I dagens informationssamhälle finns det oändligt med möjligheter att nå information. Dels genom traditionell media i form av papperstidningar, men också genom webbaserade plattformar i mobiltelefonen, surfplattan och datorn. För investerare innebär detta att de dagligen möts av information om företag de äger och har ett intresse för. En stor del av den information som publiceras innehåller inte något fundamentalt värde. Enligt teori om en effektiv marknad och rationella investerare påverkas investerare inte av denna information.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

Syftet med denna rapport var att undersöka om det bedrivs undervisning kringmedia inom årskurserna 4 till 6. Undersökningen som jag bedrivet är en kvalitativundersökning kring ämnet. Jag har intervjuat fem stycken lärare inom dessaårskurser. Intervjuerna tog upp frågor som undersökte om lärarna använder olikamedieverktyg i sin undervisning, samt om det sker en viss form avmedieundervisning i deras klasser. Resultatet jag fick från dessa intervjuer varväldigt intressanta.

The objective of this research was to study how two newspapers in Sweden, Aftonbladet and Expressen are creating an image of the Stockholm suburb Rinkeby. The method used to do the study was qualitative content analysis. Ten articles were chosen, five off either newspaper and were found on the internet homepages of the newspapers on 15 November of 2013 and 27 January of 2014. Several theories were used in the study. Agenda setting theory, a media theory that explains the power of media, Figuration theory developed by Norbert Elias that deals with power struggles between different groups in society.

Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via de mer traditionella media kanaler. Internets natur gällande kommunikation ger företagen en möjlighet till att närma sig konsumenterna och bygga en relation till dem.Studien ämnar skapa förståelse för hur svenska mikroföretag inom mode använder nya mediekanaler för att bygga upp sina respektive varumärken. Således utfördes ett förståelseinriktat arbete där den empiriska basen består av fyra stycken semistrukturerade intervjuer med tre mikroföretag samt en med en PR- konsult.

This study examines the connection between social capital and involvement within voluntary associations; involvement is defined either as being a member in an association or a member who has some kind of assignment in an association. The study also examines if there is a difference between two social economic groups regarding the attainment and transformation of social capital through being involved in a voluntary association.Social capital is defined as social trust and the willingness of collective action.The result of the research shows there is a slight connection between the involvement in voluntary associations and social capital. It shows that people who are members of a voluntary association often have higher social capital than those who are not members of any voluntary association at all. The study also shows that there is a difference in attainment of social capital between those who have some kind of assignment in a voluntary association and general members.When studying social capital and involvement in voluntary associations it is also of interest to take social class into the analysis, because the study shows that people with a lower education had increased social capital when they were members in an association compared to the members with a higher education..

The purpose of our study is to describe and understand whether, and if so, how social workers in school and in social services construct computer gaming adolescents as a social problem. We chose social workers who encounter adolescents with different problems. We have conducted qualitative interviews with vignettes to capture the social workers' reasoning about computer gaming adolescents and how they handle this in their work. The study shows that all social workers we interviewed had encountered adolescents with troubling computer gaming habits. In the study, all agree that computer gaming becomes a problem when it leads to deviant behaviour such as not going to school, staying up all night and so on.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers.

The aim of this thesis is to make a contribution to the field of design oriented theory, regarding young children and their way to digital competence. My research question is: How can a preschool with a certain pedagogical ICT-design give the children affordances for media play and for developing a digital competence?The European Parliament points out digital literacy as one of the Key Competences for life long learning. A digital competence is built on basic ICT (Information and Communication technology) skills. Skills you can develop any time during life, weather you are young or old.

SammanfattningSverigedemokraterna (SD) är ett parti som har befunnit sig i hetluften under det gångnavalåret. Vi har valt, att genom en kritisk diskursanalys analysera och presentera hur media iform av dags- och kvällspress konstruerar talet om Sverigedemokraterna. Det teoretiskaramverk vi genomfört studien inom rör socialkonstruktionismen, där vi utgått från att allt i våromgivning är socialt konstruerat. Tidigare forskning har visats oss hur olika medier anpassarsina texter efter sociala och ekonomiska intressen och att all information vi tar del av ärkonstruerad. Forskning kring rasism och fascism i Sveriges historia samt forskning kring detdiskursanalytiska perspektivet har hjälpt oss att uppnå vårt syfte.

In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days. In this thesis I also try to examine what the newspaper communicate about its identity through the different visual components. My conclusion is that visual elements and layout have a great importance regarding what a newspaper communicate about how the news articles should be read, but what can be said about a company's identity mostly depend on the genre the newspaper belongs to and how well the reader knows that particular genre..

The aim of this study is to examine social workers' and social work students' attitudes towards people living with hiv in Sweden. I will also examine if there is a connection between knowledge and attitudes. The questions at issue are how social workers' and social work students' attitudes can assume to influence on their professional practice and what causes can affect their attitudes towards people living with hiv. The study is based on a qualitative method. The methods have been: conversational interviews with five social workers, who work with family issues and integration, and a focused group interview with four social work students.

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.