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16130 Uppsatser om Social media plattformar - Sida 31 av 1076
Förlängda extraordinära reseupplevelser - efterfrågas de?
Syftet med denna undersökning har varit att ta reda på om det finns en efterfrågan bland studenter och användare av en viss social mediaplattform att få en förlängd extraordinär reseupplevelse. Syftet har även varit att ta reda på, utifrån existerande teorier och av resultatet av empirin för undersökningen, om det kan genomföras en producerad förlängd extraordinär reseupplevelse via en social mediaplattform. Undersökningen genomfördes utifrån kvantitativ metodteori med en enkät som mätinstrument. I enlighet med metodteorin utgick jag från existerande teorier som jag tog fram genom en litteraturundersökning. Litteraturundersökningen bidrog till skapandet av min teoretiska referensram som var utgångspunkten i sammanställandet av mätinstrumentet och som referens till min analys av insamlad data.
SOCIAL REPRESENTETION OCH SPRÅK I DOKUMENTÄR MEDIA
Hur påverkar språket som en intervju hålls på uppfattningen hos mottagaren? Medavstamp i teorin om social representation är detta huvudfrågan i arbetet. För attundersöka hur publiken av ett dokumentärt material påverkas beroende på det språksom talas skapades två videoklipp med intervjuer på olika språk. Materialet testades påen respondentgrupp som efteråt intervjuats om sin uppfattning av personerna iklippen. Analysen visade hur respondenterna tilldelade de båda personerna olikaattribut, dels med anledning av språket, men även på grund av andra skäl.
Att fylla tidningarna med kris : En studie av kriskommunikation, nyhetsmedier och deras källor
The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..
Att vara en vara : En studie om att kommunicera sin identitet på Internet med bloggen som verktyg
The users of social media channels are today increasing rapidly. Because of this it has become more important for individuals to be seen and stand out of the crowd. The concept of personal branding has become more widespread and is today an important factor for individuals who want to communicate their personality on the Internet.The purpose of this study is to examine the role of personal branding in today?s society and to find similarities in how established bloggers use communication tools to increase their visibility. This has been done through qualitative interviews with individuals who write and shape their blogs depending on how they want to be seen on the Internet.By analysing our findings we came to the conclusion that personal branding is becoming more important in a world that is becoming more and more digitalized.
Känd från radio: En studie om medial förvirring
Many media buyers annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a greater part of the total marketing budget is being spent on the media investments, on behalf of the actual advertising production, the more interesting it turns out to maximize the effects of the media expenses. The search for optimization is somewhat practised today by brand managers who are daringly adding a few more media channels to support their TV-campaigns. Buying ad space in TV is nevertheless much more expensive than the radio equivalent.
Varför så kritisk? : En studie om den svenska dagskritikens roll, funktion och utveckling i ett föränderligt mediesamhälle
Purpose/Aim: The aim is to study the critics own views upon their profession and upon the development of criticism, and to thereafter set this in relation to contemporary theory and debates.Material/Method: A qualitative study pursued through personal interviews. The results are categorized and split into different themes.Main Results: Through media convergence and a changed media culture the conditions for criticism have also been altered. But in spite of various negative prophecies, these changes cause no serious threat to criticism. New forums and new forms of criticism actually increase the importance of the traditional ditto as the authoritative voice that holds the field together. Still, there are questions and fears about a future seemingly less and less predictable.
Gränssnittsdesign för multiplattformsutveckling till Windows 8 och Windows Phone 8
Projektet som denna rapport beskriver hade som målsättning att utveckla två applikationer på beställning av företaget Teknikhuset Umeå. En av dessa applikationer skulle vara till Windows 8 plattformen och den andra till Windows Phone 8 plattformen. Applikationernas syfte var att ge användaren information om högtider från kyrkoåret med hjälp av information hämtad från Svenska Kyrkans kalender API (se Henrik Johanssons rapport).Denna rapport beskriver utformandet av användargrässnitten till dessa två plattformar. Syftet med rapporten är att undersöka hur utvecklaren kan bygga ett optimalt användargränssnitt för respektive plattform och samtidigt undersöka om det finns likheter i dessa två utvecklingsprocesser. Om likheter i utvecklingsprocessen observeras så kommer dessa dokumenteras för att i framtiden kunna effektivisera utvecklingsprocessen för applikationer avsedda för dessa två plattformar.
På väg mot flerstämmighet : Svenskämnet och medialiseringen
Abstract The use of electronic media plays an important part in the life of youth and especially Internet and mobile phones are important in the social and cultural networks of youth. The first step of this thesis is to examine the ICT-based activities of upper secondary school students through an online survey. The second step is to examine what didactic implications can be derived from the ICT-based activities in the subject of Swedish. Results from this survey and national and international research show that young people spend the majority of their leisure time on the Internet. The result also shows that media activities displace other school related activities such as traditional reading and writing.
Drivkrafter till att använda sig av Social CRM ? En kvalitativ forskningsstudie om Social CRMs bakomliggande drivkrafter
Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer engagement, customer insight and communication are driving forces to make use of social CRM.
Motivation för kreativitet : - En studie om hur ledare kan påverka produktiviteten i svenska medieproducerande företag
Since the mid 1900s the organizational perspective in media producing companies has changed. The focus has shifted from just being a laborer to the person behind the effort. The most important for an efficient and smooth organization is the motivation of the employees and the social working environment. Former research argues that managers must be coaches and that crucial factors for the survival of organizations are creativity, innovation and adaptability. With this study we investigate what motivates employees to use their creative skills.
Utvärdering av Windows RT för portning av Mario Framework
Ericsson har utvecklat ett ramverk för multimediakommunikation som heter Mario. Mario kan användas för att sätta upp video- och ljud-samtal över IP och finns fungerande på Android och iOS. Mario är en del av web browsern Bowser som finns att hämta på Google Play eller App Store. Bowser möjliggör att köra WebRTC applikationer skrivna i HTML5 och JavaScript på Android och iOS.Nu när Microsoft släpper sina nya plattformar, Windows RT, Windows 8 och Windows Phone 8 så finns ett intresse att försöka flytta detta ramverk till dessa plattformar. Vi kommer göra ett försök att porta Mario till Windows RT.
Förannonsering och medieval och dess påverkan på attityder, third person effect och investeringsattityden
This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..
Att dela med sig av sin vardag : En studie om fotoapplikationen Instagram
Photography has long been of importance for humans in aspects of community, sharing and documenting. It has previously only existed in analogue format and with larger cameras. We have presently reached a new generation of cameras and photography. The new smaller compact cameras that are provided with most cellular phones take digital images of varying quality and accounts for a large part of photography. With the emergence of social media, photography and social interaction combined came photo applications with different features.
Konvergenskultur ? en medieteoretisk studie : En beskrivning av mediekulturens samtida tillstånd, utifrån populärkulturella och meningsskapande praktiker och dess ramverk knutna till nutida dramaserier
Drawing from the theoretical foundations of the ?critical theory? of the Frankfurt School and the media ethnographic ?cultural studies? approach of the british Birmingham School, this study attempts to sketch out a media theoretical overview of the contemporary state of media culture. Using the term convergence culture as the foundation, this study offers a theoretical background to the two contemporary streams that are the significant and distinct tendencies of convergence culture: intermedial convergence, its contemporary state and historical tendencies that can be traced back using the past media theoretical approach of the Frankfurt School, and cultural convergence, its contemporary state and historical tendencies, which lineage in a media theoretical context can be traced back to the british ethographic ?cultural studies? field. Using contemporary drama serials to identify and pinpoint these two stream, this study shows how intermedial convergence expresses itself today through media conglomeration in terms of branding, product placement and marketing as the result of the ?completed? convergence between screen culture and popular music as the current defining state of commodity culture.
FACEBOOKFLICKOR : En kvalitativ studie om unga flickors påverkanav sitt eget och andras Facebook-användande
Title: Facebook girls, a qualitative study of social medias and Facebooks impact on young girlsNumber of pages: 32Author: Mirja LarssonTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media,Uppsala UniversityPurpose/aim: To discover any possible difference between young girls and older girls in their wayof using Facebook.Material/method: Personal interviews, literature, electronic sources, Internet sources.Main results: The younger girls are not as aware as the older girls of their exposure on Facebookand the possible down-sides of their frequent Facebook-usage. Young girls in general use Facebookas a source to form their identity.Keywords: Facebook, identity, young girls, Cooley, Elza Dunkels, Altman and Taylor.