ABSTRACT Title (English): New technologies, same needs? A qualitative research of media usage in two generations, in the light of modern uses and gratifications research Title (original): Ny teknik, samma behov? En kvalitativ undersökning av två generationers mediebruk i ljuset av den moderna bruks- och belöningsforskningen Language: Swedish  Author: Frida Ivansson Tutor: Sven Ross Course: Media and Communication Studies, Bachelor's Thesis.  Period: Spring term 2013 University: Department of Journalism, Media and Communication (JMK) atStockholm University Purpose/Aim: The purpose of this paper is to, in the light of todays uses and gratification research, highlight the differences in media use in adolescents and adults. I focus on the informants' television viewing and I compare this cross-generational, and in relation to other media use. Material/Method: The method I used in this thesis is qualitative interviews. My choice fell on this method because I believe it to be the most suitable for obtaining the data needed.

Social media on the Web has become more common over the last decade and in recent years it has grown immensely. The social media with the highest amount of members is Facebook, where not only private persons are found - companies started to establish their profiles on the network in 2006. However, little is known about how these companies succeed and reach their audience with information dissemination and interact with them. The aim of this study is to contribute with information to local companies on how they can manage to maintain their activity with different approaches and strategies. This study examines how three different local companies chooses to spread information and maintain relationships with their members on Facebook.

Ett examensarbete om modebloggar för herrar/män. Hur ska modebloggen utformas för att uppfattas som en effektiv informations- och kommunikationskanal? Vilka betydelsefulla säljande argument är särskilt intressanta i modebloggar för män? Hur skall bloggen kommuniceras för att attrahera många läsare och aktiva deltagare?Vi har studerat om det finns ett behov av modebloggar hos män.A thesis about fashion blogs for men..

Daily citizens are informed by the media about the environment and the climate changes. The schools purpose is to educate students according to events that are of current interest and take place in present time. According to Swedish curriculum, Lpf94, all Swedish education should include and discuss the problems surrounding durable development. The purpose of the study is to se how the textbooks in History, Social studies and Geography and their contents meet the demands of the curriculum. The study shows that only the textbooks in geography meets the demands that the curriculums have on durable development.

In this essay I investigate how prehistoric cultural environments are portrayed in tourist publications. Through discourse analysis I aim to find clues on how cultural heritage is discussed and represented in existing media. I also investigate how the available media is affected by the tourist industry and its commercial motives. In recent portrayals of cultural heritage sites, there has been less information about the underlying history and other values have taken its place. Discourse about immaterial cultural heritage has not been present in tourist brochures from the 20th century but has been introduced in recent years while older publications discuss the role of our cultural heritage as essential components in our current society.

Denna studie underso?ker hur media, i form av Aftonbladet, Expressen, Dagens Nyheter och Svenska Dagbladet, rapporterat om varg under 2010, 2011 och 2012 fo?r att sedan sta?lla detta resultat mot nationella attityder till varg. Syftet a?r att so?ka svara pa? om rapporteringen och attityderna fo?ljs a?t i ma?rkbar riktning fo?r att da?rav kunna peka pa? media som opinionsbildare i fra?gan. Eftersom vargdebatten tenderar att vara synnerligen infekterad trots att djuret a?r sa?llsynt a?r det intressant att underso?ka hur media skildrar det nationellt sett och da?rav ocksa? pa?verkar den majoritet av den nationella opinionen som saknar egna erfarenheter av varg.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

This study highlights the stereotypical depictions of journalists in film using a narrative analysis of four major Hollywood productions, starting with All the President?s Men from 1976 through The Girl with the Dragon Tattoo from 2011. Its purpose is to highlight traits given to journalists in the movies and re-occuring themes in the portrayal of the media and the journalistic occupation. Differences and commonalities between the films are concluded in a discussion of ethics, personalities and the media?s self image.

Syftet med denna rapport var att undersöka om det bedrivs undervisning kringmedia inom årskurserna 4 till 6. Undersökningen som jag bedrivet är en kvalitativundersökning kring ämnet. Jag har intervjuat fem stycken lärare inom dessaårskurser. Intervjuerna tog upp frågor som undersökte om lärarna använder olikamedieverktyg i sin undervisning, samt om det sker en viss form avmedieundervisning i deras klasser. Resultatet jag fick från dessa intervjuer varväldigt intressanta.

This study examines the connection between social capital and involvement within voluntary associations; involvement is defined either as being a member in an association or a member who has some kind of assignment in an association. The study also examines if there is a difference between two social economic groups regarding the attainment and transformation of social capital through being involved in a voluntary association.Social capital is defined as social trust and the willingness of collective action.The result of the research shows there is a slight connection between the involvement in voluntary associations and social capital. It shows that people who are members of a voluntary association often have higher social capital than those who are not members of any voluntary association at all. The study also shows that there is a difference in attainment of social capital between those who have some kind of assignment in a voluntary association and general members.When studying social capital and involvement in voluntary associations it is also of interest to take social class into the analysis, because the study shows that people with a lower education had increased social capital when they were members in an association compared to the members with a higher education..

The objective of this research was to study how two newspapers in Sweden, Aftonbladet and Expressen are creating an image of the Stockholm suburb Rinkeby. The method used to do the study was qualitative content analysis. Ten articles were chosen, five off either newspaper and were found on the internet homepages of the newspapers on 15 November of 2013 and 27 January of 2014. Several theories were used in the study. Agenda setting theory, a media theory that explains the power of media, Figuration theory developed by Norbert Elias that deals with power struggles between different groups in society.

The purpose of our study is to describe and understand whether, and if so, how social workers in school and in social services construct computer gaming adolescents as a social problem. We chose social workers who encounter adolescents with different problems. We have conducted qualitative interviews with vignettes to capture the social workers' reasoning about computer gaming adolescents and how they handle this in their work. The study shows that all social workers we interviewed had encountered adolescents with troubling computer gaming habits. In the study, all agree that computer gaming becomes a problem when it leads to deviant behaviour such as not going to school, staying up all night and so on.

Nya möjligheter leder till nya utmaningar. I takt med att privatpersoners användande av Internet ökat explosionsartat, har även företagens närvaro ökat markant. Företagen ser möjligheter då kostnaden för marknadsföring och varumärkesbyggande on-line ofta är lägre än att gå via de mer traditionella media kanaler. Internets natur gällande kommunikation ger företagen en möjlighet till att närma sig konsumenterna och bygga en relation till dem.Studien ämnar skapa förståelse för hur svenska mikroföretag inom mode använder nya mediekanaler för att bygga upp sina respektive varumärken. Således utfördes ett förståelseinriktat arbete där den empiriska basen består av fyra stycken semistrukturerade intervjuer med tre mikroföretag samt en med en PR- konsult.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers.

The aim of this thesis is to make a contribution to the field of design oriented theory, regarding young children and their way to digital competence. My research question is: How can a preschool with a certain pedagogical ICT-design give the children affordances for media play and for developing a digital competence?The European Parliament points out digital literacy as one of the Key Competences for life long learning. A digital competence is built on basic ICT (Information and Communication technology) skills. Skills you can develop any time during life, weather you are young or old.