Title: A Rural Pluralism Abandoned ? A quantitative analysis of the diversity in the local news content in Arbetarbladet and Gefle DagbladAuthors: Kalle Berg, Viktor Johansson och Francisco Ramirez Franzén.Subject: Undergraduate research paper in journalism studies, Dept. of journalism,media and communication (JMG) Gothenburg UniversityTerm: Autumn 2013Supervisor: Jonas Ohlsson, JMG, Gothenburg University.Pages: 47Purpose: The main purpose of this study is to examine how diversity in the news content changes when two competitive newspapers, in this case Gefle Dagblad and Arbetarbladet, is brought in to the same media company.Method: Quantitative content analysis.Procedure: 4 930 articles from a study period of three weeks during the years of 2001,2004, 2008 and 2012 has been coded into different variables and analysed from the perspective of diversity and media ownership concentration.Results: The main result is that since the two newspapers were incorporated in to the same media company there has been a change in the diversity of the news content. The aspect of which geographical regions, covered by the liberal newspaper Gefle Dagblad, show a tendency that Gefle Dagblad concentrate their news coverage to the main region, the municipal of Gävle..

Marketers are today confronted with new forms of media and tend to use different strategies to exploit these media. The podcast medium has emerged in a time of changes in terms of media planning. By using stimuli containing identical context with different forms of advertising, this thesis seeks to explore whether ads, sponsorships or product placements is more favourable for an advertiser to practice in the podcast medium. The purpose of this study is to investigate the differences in communication effects, such as attitude towards the brand and purchase intention, depending on the form of advertising. Testing if previous research, made on the same format but in different media, is applicable in the podcast medium carries out the study.

The aim of this paper was to examine how social workers' comprehension of the need of financial aid exists in, and is influated by, the organisation they work in. To investigate this, we asked ourself questions concerning how the social worker view the way that the finicial aid-system and work surrounding it is formed, whether the social worker's understanding of the need of financial aid co-exists with the percieved common understanding of the work place (do the understandings coincide, do the social worker adjust his or her understanding or is it possible to have a separate understanding), whether the social worker feel that he or she have discretion to influence the organisation and how possible conflicts between different views are handled. We felt that a qualitative method would best help us answer these questions. We therefore interviewed seven social workers working in the same organisation. We then looked at our material from an organisational theory perspective, focusing on the individual in the organisation.We found that the social workers were socialised into the organisation and adapted the norms and values that existed there.

Studien bygger på en analys av svenska tidningars skrivelser kring verksamheten Sharaf Hjältar, en verksamhet tillsatt av den feministiska organisationen Elektra. I denna studie visar jag på hur bland annat invandrare, kultur samt kvinnoförtryck som sker bland svenska invandrare gestaltas i svensk media. Fokus har legat på att visa hur media, genom att stereotypifiera och stigmatisera kulturer, beteenden och identiteter skapar en bild av invandrare i det svenska samhället. Studien visar hur invandrare framställs som bland annat en homogen grupp som fungerar i kollektiva former samt hur invandrare sätts i en stark motsatsbild till ?svenskar? och ?svenskhet?.

The purpose of this study is to use a qualitative approach to get an understanding of what is expected of social workers targeted towards women managers in social services. Nine social workers were interviewed. The empirical data was then analyzed on the basis of gender theory. Respondents did not see their supervisor as a manager but more as a social worker with special tasks. Our empirical data indicates that there is a strong belief that men and women possess different properties.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

Syftet med denna kvantitativa studie är att undersöka om studenter vid Umeå universitet är medvetna om att de kan bli bakgrundsgranskade när de söker arbete och hur de gör för att skydda och framhäva sig i sociala medier och på Internet så inte studenternas digitala spår minskar anställningsbarheten. Denna studie innehåller fyra frågställningar; Är studenter medvetna om att de blir kollade och bortvalda på grund av digitala spår, vilken information väljer de att framhäva och vad tar man bort, skiljer sig detta åt mellan män och kvinnor och skiljer sig det åt mellan kunniga och mindre kunniga användare av social media och Internet. Resultatet visar på att det finns en bra medvetenhet om att de kan bli kollade men att de ändå visar upp olämpligt material. Studenterna var bra på att göra sina profiler privata men majoriteten visse inte att de inställningarna går att kringgå. Studien visar att det som mest skiljer sig åt bland könen var att männen anser sig mer kunniga och hade mer kunskap om teknik relaterade frågor.

This study focused on how local politicians in Kalmar perceive journalists and their intertwined relationship. We based our study on the theoretical understanding of today?s media-centric democratic society. The ?adversary model? offered an understanding of the intricate relations between politicians and journalists.

This paper aims to investigate how human beings uses food to found an identity, with regards to how social class affects their choice of food and if trends play a part when it comes to cooking and purchasing food. The paper applies theorist Pierre Bourdieu's concepts such as habitus, capital and field.The main part of the material is composed of four interviews with seven informants; all of which is middle class. The paper also looks at how lifestyle, taste and attitudes to consumption are used when the informants build identity. The empirical part is split into three main subjects, where I first seek to find each informants food habits. What do they eat, and what do they not eat?It showed that a large part was due to their varied lifestyles, however generally speaking the day to day meals should be quick while meals during the weekends could take longer and also cost more.

The aim of the thesis was to investigate energy consumption and carbon dioxide emissions from an advertisement broadcasted on the radio or the television or distributed through press. The object was to calculate the amount of carbon dioxide emissions per individual receiver of an advertisement in Sweden. There was no room for a deeper investigation into editorial work within the framework of the thesis. Consequently, main focus of the radio and television study was on broadcasting itself and the components involved. Focus for the press study was on paper production, printing and distribution. Production and discarding of media equipment was not taken into account.

Allt fler människor använder sig av sociala medier via sina mobiltelefoner. Mobiltelefonernas egenskaper tillåter användarna att kommunicera på ett snabbt och platsoberoende sätt. Flera stora välgörenhetsorganisationer i Sverige har börjat mobilanpassa sina hemsidor. Däremot används inte sociala mediers mobilanpassade funktioner för att tillåta social interaktion. Denna uppsats undersöker hur välgörenhetsorganisationer kan tillåta användare av mobila sociala medier att dela med sig av sitt engagemang till sitt sociala nätverk, för att öka givandet via mobiltelefoner.

The purpose of this study was to examine how some social workers in Sweden describe the social work with unaccompanied children. Emphasis was on the role of culture in social work with the unaccompanied children. I wanted to examine how the social workers describe their view on social work with unaccompanied. I also wanted to examine how the social workers describe their view at their own and the unaccompanied children?s cultural backgrounds influence on the social work with the unaccompanied.

News graphics as a part of journalism is something that?s constantly developing along with the news. That?s what we believed when we started this paper including its study. And we still believe the same, now that we?re done.News graphics itself is fairly common in Swedish newspapers, it can be seen every day in almost any major newspaper and is perfect for describing an event like the pollution of the sea over many years or just simply point out on a map where a city is located.This is one of the reasons to why we wrote this; another reason is that there?s almost nothing else written on the subject in northern Europe.

I den här uppsatsen har vi undersökt hur patienterna på hudkliniken vid Universitetssjukhuset i Lund uppfattar patientinformationen. Vi har undersökt hur och genom vilka medier patienterna vill bli informerade..

Den här uppsatsen syftar till att ta reda på om det finns något samband mellan social kompetens och stress. I uppsatsen presenteras vad social kompetens är och vad stress är. Sambandet har undersökts med hjälp av enkät med 16 slutna frågor, 8 som handlar om social kompetens och 8 som handlar om stress och en öppen fråga på slutet. Urvalet, som var ett bekvämlighetsurval, var 60 anställda på olika arbetsplatser i Karlskrona, av dem erhölls 52 svar. Med hjälp av en Pearsonkorrelation och en fenomenologisk analys visade det sig att det finns ett samband mellan social kompetens och stress..