The purpose of this qualitative study has been; how social bonds are interlaced between the social worlds contained within the analytical division of ?outside Internet? and ?within Internet?. What happens with the social bond as the individual oscillate between this analytic bisection? This purpose raises important questions of the use of Internet in everyday life.A new stance is taken toward studying the Internets integration into everyday life. The focus is adjusted to the importance of emotions.

Our language bear traces of who we are and of the culture we live in. As human beings we create language in interaction with other people and with our society. Media and commercials are other factories that strongly influence our everyday life as well as our language. With this study we would like to illuminate how our surroundings influence our language. We focus on the language of young people and their use of symbols, phrases and expressions when they reflect on relations.

Social medias användningsområde har under de senaste åren ökat. Från att till enbörjan användas av privatpersoner till att nu även vara en del av flertalet företag.Tekniken kan skapa nya tillfällen att synas, skapa kundrelationer samt kommunikationsmöjligheter. Det finns olika syften med att använda social mediamen värdet kommer inte från plattformen i sig utan från hur den används. För attett företag ska använda social media kan det finnas anledning att acceptera och varamedvetna om att kritik riktat till företaget offentliggörs. Forskning pekar på attföretag förväntas bemöta åsikter, uppfattningar och upplevelser från konsumenter.Dock saknas tydlig vetskap om hur eller på vilket sätt.

AbstractThis thesis explores how secondary schoolteachers in Swedish, prioritise from the Swedish language history materials. The study includes interviews with two Swedish teachers and inquiries with students in two classes at the social science programme (third year). The student literature that is used has been analysed and the teaching is compared with the Swedish central teaching plan. The results show that the students are weak in placing language at different historical time periods and make conclusions of this. The results from both the inquiries and teaching contents disclose a general weakness as it comes to Swedish language history.

Word-of-mouth marketing (WOM) has been considered as one of the most effective marketing tools, yet the least understood. While its lucrative effects have been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple WOM-drivers, this paper takes on a meta-analytic approach by building on the pertinent literature to construct an aggregated model, including several previously acknowledged drivers divided into two categories: (1) Brand related drivers and (2) Personal and situational drivers. The authors then empirically examine what drivers are the most influential on WOM in an online social media context. By doing so, this thesis does not only contribute to marketing managers' better understanding of online communications management, it also sheds light on the theoretical knowledge of the behavioral drivers of WOM.

AbstractAt a time when the discussion of feminism is hot in the media, in the schools and in the cottages so I have been interested in how feminist worlds order might look like and what are the roads there. There are plenty of barriers in the community, some of them you easily could influence.This essay problematize and define the problems behind the difficulties of reaching a feminist world order, but also the factors that are important to achieve this world order. How colonization that began several hundred years ago spread and secured the patriarchal society and its influence all the way to the society of today. But even more immediate factors, on how we ourselves are involved in shaping our society in terms of where we live, how we educate ourselves, and what jobs we choose. Status symbols in society as economics, profession and political influence are all to be reckoned with when it comes to influencing society.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

The purpose with our study is to create an understanding of how tourism stakeholders within a tourism network can affect a Destination Marketing/Management Organization?s (DMO?s) work with the destination branding process. To fulfill this purpose we have clarified different relationships that can influence the DMO?s place marketing. In order to limit our study we have chosen to focus on two Swedish destinations, Öland and Norrköping, and their DMO?s.

Students today, in the banking system, are the least loyal group. Students are also the most costly group due to the large investments, made by the banks, for them. Banks have generalized all students in one category and have adapted their offering regardless of students? social statues. As the students banking needs are dependent on their position in their lifecycle, generalizing them in one group is not optimal.The aim of this thesis is to investigate those factors which influence students? choice of bank.

This paper discusses runic inscriptions from the middle ages on Gotland and how they portray social structure. It focuses on three themes: (1) fixed time and space, (2) women and the nuclear family and (3) profession and social status/structure. It also discusses changes brought on by a more structured and established Christianity, as well as differences between medieval rune stones on Gotland and their predecessors Viking Age rune stones in the Mälar Valley..

The purpose of this paper is to find more understanding for pupils in compensatory educational situations and get an idea about how they place themselves in the social hierarchy. In my study I have interviewed four pupils with different experiences from school with the common denominator of being placed in a special class during some hours of the week. The purpose of this placement is to get them to achieve better results in various subjects depending on their grade but this also means a social separation from friends in the ordinary class and this doesn't correspond well with the democratic idea of "one school for all".What I found was that these pupils categorize themselves different from each other and while two of the pupils find themselves very included in the school's social network the remaining two had problems functioning satisfactory in a social matter according to their own liking. The feeling of exclusion though can not be connected to their participation in the special class but rather to their earlier social experiences..

The aim of this study is to examine what social workers consider as ?challenging behaviour? among adolescents, but also to examine the connection between investigation and intervention in cases where such behaviour is being displayed. The questions of the study are to examine what social workers think of the instrument of assessment BBIC (Children?s Needs in Focus) and how the usage of BBIC affect social workers understanding of challenging behaviour. Moreover, it is a qualitative study and the respondents are all social workers with various length of professional experience who work with making decisions in juvenile welfare cases.

The purpose with this study is to enlighten and discuss the information and communication which is spreading through social media, about the tourist operators and also to examine the operators view on social media. Social media can be described as a tool to use word of mouth on the Internet. To make this possible, five actors involved in tourism were picked on Gotland and interviewed for a content analysis. The results showed that the use of social media as an information channel before the consumer buys a trip, has increased. The study also shows that the selected actors have a lot of work to do, before they understand how to use the social media in their best interest for further developing their companies.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

This thesis falls within the realm of social studies, specifically social studies in literature, and attempts to establish whether the sub-genre of fantasy literature known as sword and sorcery contains elements which resemble the tenets of fascism. Robert E. Howard is considered the progenitor of the sub-genre and his stories have an influence on the nature of sword and sorcery literature today, 70 years after his death. Howards creation of the sub-genre coincides with the spread of fascist ideologies around the world in the 1930s and the study attempts a societal mirroring analysis of Howards texts. With the help of an analytical model based on fascism expert Robert O.