Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

Denna uppsats tar upp ämnet social konflikt i samband med Nordirlandskonflikten. Syftet med uppsatsen är att undersöka huruvida social konflikt kan verka främjande för samhället, samt att titta på de orsaker som gör att konflikten på Nordirland vidmakthålls. Detta har utförts genom en litteraturstudie av teorier utvecklade av Coser, Simmel och Merton.Slutsatser jag har dragit utifrån denna studie är bland annat att social konflikt i detta fall, parallellt med de nedbrytande faktorerna, också kan verka för en gynnande samhällsutveckling på vissa områden..

Uppsatsen undersöker hur topiker och bildspråk speglar och reproducerar strukturella maktrelationer genom performativa talakter i samtida recensioner av populärmusik. Materialet består av 86 recensioner som publicerades i Expressen, Aftonbladet, Dagens Nyheter och Svenska Dagbladet under augusti måndad år 2014. Analysen anlägger ett intersektionellt perspektiv på topiker och bildspråk som återkommer i recensionerna, för att undersöka förhållandet mellan musikalisk genreindelning och samhälleliga maktrelationer. Att anlägga ett intersektionellt analysperspektiv innebär i det här sammanhanget att undersöka hur identitets- och maktkategorierna kön, klass och ras skapar och förhåller sig till varandra. Resultatet är språkliga identitetskonstruktioner som avviker från den musikaliska genrens norm inte bara skapar utan även förstärker varandra.

Title: Who are you? A study on companies reviewing of Facebook profiles.  Social media has opened up new possibilities in recruitment situations in forms of background checks on social networks such as facebook. Even though there are many advantages, there are few recruitment workers who choose to embrace the possibilities with social networking..

Vi behandlar prostitutionen i Thailand genom att undersöka hur den prostituerades roll har konstruerats i samhället. Empiriskt använder vi oss av en thailändsk statlig rapport, som svarar på FN-avdelningen CEDAWs antidiskrimineringskonvention. I denna rapport redogörs för kvinnorättssituationen i landet. Med feministisk teori gör vi en kvalitativ textanalys för att klarlägga den politiska diskursen kring den prostituerades roll och hur denna har formats. Utifrån vår analys konstaterar vi att den prostituerade hamnar i ett stigma där hon beroende på situationen identifieras som antingen en promiskuös agent med personliga ekonomiska incitament eller som ett hjälplöst offer.

This study examines the opinions of social workers regarding the social networks of people with a substance addiction. The intention was to get a more nuanced understanding of what characterizes a positive or negative social network, as well as which functions different types of social networks serve. Data were collected through qualitative interviews with seven social workers. More specifically the social workers were oriented towards working for social services with clients that struggle with substance abuse. The empirical material has been analyzed with a thematic analysis.

I detta arbete ligger fokus på upplevelseutbildning, mer specifikt de äventyrliga aktiviteter som erbjuds vid företaget ?Naturlig Utveckling? vid Borgen och dess betydelse för deltagarnas sociala identitetsutveckling.Fritiden står idag för ett begrepp som kopplas samman med utveckling. Företag har skapat ett allt större intresse för människors fria tid, då forskning visar att arbete och fritid påverkar varandra och utgör en helhet i människors sociala liv.Syftet med den här undersökningen är att med kvalitativa metoder belysa om ett eventföretag som Borgen med dess aktiviteter bidrar till social identitetsutveckling bland deltagarna. I arbetet utgår vi från begrepp som identitetsutveckling, rolltagande, giltighetsanspråk samt rörelser mellan olika livssfärer. Arbetet är kvalitativt till sin art och bygger på kvalitativa undersökningar med intervjuer och observationer som huvudsakliga analysinstrument.Teoretiker som vi valt att lyfta fram är framförallt George-Herbert Mead (1995), Erving Goffman (2000) och Jürgen Habermas (1996).

The purpose of this study was to examine and illustrate whether employed social workers, working with supplementary benefits at a social service office, felt stressed. If so was the case, we wanted to investigate if this stress that they felt had any effect on their clients. This study was based on eight qualitative interviews, of which four was with social workers and four was with clients. For a better understanding of our results we used Karasek & Theorells demand-control-support model.The study reveals that the social workers do feel stressed, but they only do so in periods. They declare that they would like to have more time for their work assignments, the meetings with the clients in particulate.

Social games have become a digital phenomenon over the last few years, affecting a lot of peoples everyday life. This paper focuses on how social games can affect workplace relationships. Through qualitative interviews I investigate how people who play with their colleagues experience the social games and their influence on the social interaction in the workplace. 10 interviews were carried out with people from four different organizations. The findings from these interviews were then put in relation to previous research and existing theories concerning workplace relationships and social games.

This research outlines studies about the relationship between social integration process of Japanese immigrants in Sweden and how social media assists in this process. The purpose of this research includes: To find out the reasons of migration to Sweden for six Japanese immigrants, any difficulties that they faced at the beginning of their immigration process and/or any positive qualities that they found in living in Sweden, whether they have accessed social media since they have moved in, if they do so, how the social media has been used and also, whether the social media has had a role to play in contributing to help their social integration process. In addition, it has been considered whether the participants have plans to return to Japan. In Sweden, there is relatively small Japanese migrant population. This social science research paper is the first in Sweden which explores the immigration process of Japanese migrants into Sweden.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

A Social Enterprise is a business that features a mixture of characteristics that originates from the third and private sector. A general conception of Social Enterprises is that they aim to improve social welfare by the use of sustainable business models. The mixture of social and business features has created ambiguity about how to define Social Enterprises. The purpose of this study is to clarify Swedish Social Enterprises as a phenomenon and to examine antagonism that arises from mixing the two different sets of organisational characteristics. This is achieved by conducting a qualitative study of ten Swedish companies that the market considers to be Social Enterprises.

The purpose of this study was to examine divergences in assessments of social assistance in one big and one small social welfare office in the municipalities of Malmö. To examine this we used a qualitative method. We held interviews with social workers and their superiors. At the end of the interviews with the social workers we presented two vignettes, describing different cases of first time applications of social assistance. The social workers was asked to assess whether the application should be granted or not, and motivate their decisions.

Arbetet behandlar kärnämnet svenska som andraspråk, dess styrdokument och tilldelade resurser vilka styr lärarnas möjligheter att bedriva adekvat undervisning. Genom litteraturstudier och en empirisk studie bland lärare i ämnet ges en bredare insyn i ämnet svenska som andraspråk, hur det fungerar i teorin och hur väl teori överenskommer med den praktiska verkligheten..

This paper examines, through questionnaire, how young students in upper secondary school in Malmo experience social integration. It also contain what they think should be done in order to improve the integration between youth that are ethnic Swedish and youth that have a foreign background. To understand the subject we started with a review over Swedish integration politic and its influence over Malmo and social integration in the country. We have used such theoretical starting points as identity and ethnicity in relations to the social surroundings, social affinity theory and flexible mindedness, making of groups among youth and factors to promote social integration. Our conclusion is that the experience of social integration between the two groups depends on how you experience yourself.