This thesis aims to study brand change, which can be of interest since a brand during its lifetime can be expected to meet a lifecycle consisting of five phases; innovation, introduction, growth, maturity and recession. In order to avoid the recession phase and the sales decline that follows there is a need for a change of the brand.In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change.The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer?s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment.

The aim with this independent degree project of master thesis is to find what the user opinions of the intranet in a county council is. The paper seeks how the question about how the culture in the organisation was affected by the use of the intranet. An important part is to explore the expectations and acceptance of the intranet and get a picture of which functions and services support day-to-day work with good quality. One goal is to find out how the intranet users feel that the communication, information and usability can be developed.The focus group interview is a qualitative method that has been applied for gathering data from the respondents, who participate in the investigation from the county council. The used method is unstructured focus groups containing the three dominating categories of staff in the county council.

15th of December 2005 was a historical day for the Iraqi people when they could vote for the first time in a free referendum for the draft of the new constitution. The result showed that 79% accepted it. The Iraqi constitution has been criticized by many for its Islamic ascendancy. By giving Islam the role as the source for legislation, will make the situation worse for the Iraqi women, so it has been said.My aim with this Master thesis is not to evaluate weather or not Islam as a religion will undermine women's roll in the society. My ambition is rather to examine the constitution in order to see which kind of theory of citizenship it is inspired from and how will it affect the situation of the Iraqi women.

Samtliga av Norrbottens vårdcentraler har länge haft problem i form av underbemanning av läkare. Landstinget har mött det problemet genom att använda sig av bemanningsföretagsanställda stafettläkare. Vårdcentralernas beroende av stafettläkare skildrades i denna studie ur arbetsgruppens perspektiv. Inom socialpsykologin finns ett flertal modeller för hur bland annat arbetsgrupper fungerar, utvecklas och påverkas. Faktorer som kontinuitet, målinriktning och ledarskap är alla begrepp som kan sägas påverka grupperna.

In this thesis I discuss and analyse the use of violence of Basque radical nationalists after the 11th of September 2001 and the bombing of Madrid the 11th of March 2004. The field study is performed in the Basque country with interviews both on the French and Spanish side of the border with representatives from the Basque Nationalist Liberation Movement (BNLM).After the 11th of September the Spanish government continued its struggle against the countries own terror - ETA. But as the research will show the new political context after the 11/9 made it possible for the state to intensify the labelling of groups from the BNLM as terrorist organisations and thereby putting its members and leaders in prison for terrorism. My research shows that this social change may lead to a mobilisation of activists inside ETA, which in turn might create a continuity of the group's use of violence. The scenario is though challenged by an other setting in which the political situation after the 11/9 have made use of violence by militant groups like ETA illegitimate and irrational as a consequence of the mental trauma among the people of the western world.

This is an empirical cross-sectional study with the aim to examine the patient?s comprehension about their quality of life within two to seven years after their stem-cell transplantation with reference to physical, social, emotional, psychological and functional wellbeing and to investigate if the patient groups have disease specific problems. Differences in quality of life between men and women and also between allogeneic and stem cell transplantation with an unrelated donor (URD) were studied. The measurement Functional Assessment of Cancer Therapy (FACT) and the bone marrow transplant subscale (BMT) is a 49 item, valid and reliable measure that was used. The questionnaire was answered by 43 of 47 patients (91%).There is a significant difference between men and women in physical, social and functional wellbeing.

This study has examined how social media has changed food companies way of holding contests. The study examines how food companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the companies do not know exactly what the users are demanding.

No abstract.

The Civil Engineering office in Skellefteå needs to develop the users' participation in the planning of parks and playgrounds. In order to get such a procedure to work one have to find a method that can work in the daily activity. My work aims to find such a method and to implement it in practice. Apart from helping the Parks departement to find an functional method I will also develop a deepened knowledge about users?participation wich can be very useful i my future profession. This work can be divided in three stages.

I have done a study to see what perceptions held by two principals and four teachers, if adult behavior and attitudes towards each other will affect the climate between the students and put it in relation to the fundamental values of work and policy documents. I have also examined how they describe their work environment in their daily work and how they work to combat bullying.I have used qualitative interviews as a method to get answers to my questions. The interviews took place at two different schools, in which I interviewed a headmaster and two teachers at both schools. What emerged during the interviews were compiled and processed with aid based on previous research and theories which focus is in a social constructionist approach.The results as it shows in my study highlights a consensus among the interviewees that the personnel group working atmosphere affects the climate between the students and that there is a good understanding of the impact they have. The study also shows that the experience of their work climate affects by how the communication between management and staff looks likes and how many resources there are in the form of personnel.

Studien har syftat till att undersöka samband mellan samsjuklig psykologisk problematik och katastroftänkande hos ungdomar utifrån ett transdiagnostiskt perspektiv. Katastroftänkandets roll för förändring av social ångest och depressiva symtom undersöktes utifrån en studie av internetbaserad KBT-behandling mot social fobi (N=18).  Resultatet indikerar att ungdomar med hög initial nivå av katastroftänkande har större reduktion av depressiva symtom än ungdomar med låg nivå av katastroftänkande. Detta talar för att hänsyn bör tas till grad av katastroftänkande vid utformning av behandling för personer med social fobi, särskilt vid samsjuklighet med depression. Kopplingen mellan katastroftänkande och samsjuklighet undersöktes utifrån en tvärsnittsstudie av gymnasieungdomar (N=713).  Resultatet visar på en koppling mellan katastroftänkande och social rädsla, sömnproblematik och nedstämdhet..

This report is about an investigation which has been done as an assignment in aninternational company. An Intranet has been implemented in parts of this company, andprimarily there is a local group of people in the company which is responsible for thelocal Intranet as an informationsystem. This local group of people is also responsiblefor further development of the use of Intranet as an informationssystem in the localorganisation. To create a starting-point for this development, I have done aninvestigation that deals with:· acceptance of Intranet as informationssystem among members of the industrialmanagement.- what factors affect acceptance of Intranet in a negative way- what factors affect acceptance of Intranet in a positive way· rules by which further development of Intranet is supposed to be based on· existing and needed Intranet-applications..

The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

The aim of this research paper was to examine the help required by refugee children with post-traumatic stress disorder (PTSD). In addition to this, we also examined the help the refugee children are currently receiving. We have examined this from the perspective of the theory of the ecology of human development. The method we used was qualitative and we conducted eleven profound interviews with professionals working with the target group in question. The essential questions were; which needs, according to the professionals, do refugee children with PTSD have, what characterises the professional's work to help the children and what possibilities and obstacles there are in giving the children optimal help.The results strongly conclude that it is important for the children's development to have at least one supportive adult in their surrounding, a positive experience at school and during leisure activities.