Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

Vårt syfte är att undersöka huruvida det är möjligt att identifiera variabler som påverkar valet av kommunikationsmedia där kontexten utgörs av en affärsrelation. Vi strävar efter att i vår slutsats kunna presentera en viss vägledning i valet av kommunikationsmedia. I denna studie har ett kvalitativt angreppssätt använts. För att skapa en teoretisk förankring har vi behandlat relevant och aktuell litteratur bestående av i huvudsak vetenskapliga artiklar och böcker. Som metod för att besvara vårt syfte har vi även använt oss av intervjuer.

This paper focuses on how young people use and are affected by Facebook. The study embodies students from the social work program in Sweden and their view on Facebook use. Earlier research has shown that Facebook use has increased among youths. At the same time research tells us that social interaction plays an important part in shaping our identity. It is from those stands that we base this paper on, and explore our interview persons answer after the theories of Erving Goffman and the people who have studied him, such as Bernie Hogan and Zeynep Tufekci.

Frågeställning:Hur arbetar CreActive för att främja det sociala kapitalet? Hur kan CreActive främja det sociala kapitalet i en kreativ miljö? Hur underlättas mötet mellan människor på CreActive? Finns det förbättringsmöjligheter för att ytterligare främja det sociala kapitalet på CreActive?Syfte:Syftet med studien är att beskriva hur CreActive skapar nytta för sin omgivning. Det kommer även att undersökas kring hur mötet uppstår mellan människor på CreActive som ska främja det sociala kapitalet.Metod:Studien genomfördes med den kvalitativa metoden, eftersom den fångar upp detaljer och information av intervjupersonernas tolkning av verkligheten, det vill säga deras uppfattning, tankar och känslor. Det medför en inblick kring hur CreActive arbetar med mötet mellan människor, för att främja det sociala kapitalet. Empirin består av intervjuer med studenter och anställda.Slutsats:Det framgår att studenter inte känner till CreActive i den utsträckning som CreActive vill.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants.

Placed in an institution, what happens next? A study concerning how social workers handle the after-care of adolescents who earlier has been placed in an institution is written by Therese Wester and Sanna Sjölander Wirlöf. The purpose of the study is to understand and explain how social workers handle the after-care. This study is based on an organizational perspective since the after-care has been studied in relation to the structure of the organization and the laws and guidelines that the organization has to relate to. The method that has been used is semi-structured interviews with six social workers in different municipalities in Stockholm.

AbstractObstacles or opportunities? ? A study of the experience of collaboration of social welfare secretaries and school staff.The purpose of this study is to illustrate the importance of the work with children and youth through the joint efforts between different authorities. The study deals with the collaboration between the social services and schools in the Ludvika municipality. The objective of the study is to investigate how teaching personnel and headmasters in compulsory schools and the social welfare secretaries in Ludvika, experience the collaboration, and how this works. On the basis of the objective, we have formulated some relevant questions; To what degree are schools aware of the model of collaboration, which is the basis for collaboration within the municipality, and are there any differences in awareness between different categories of employees? Other questions deal with differences in how the social services and schools experience the collaboration, discrepancies between different schools in this regard and if the respondents? experience any obstacles and/or opportunities by the collaboration.Collaboration is, and has been, a pressing issue for a long time in the public debate.

The aim of this study was to understand how social workers deal with honour-related violence, with special focus on the processing from sheltered housing. Our qualitative interviews with social workers that work with this kind of problems show that there are both obstacles and opportunities in the processing from sheltered housing. On the negative side are the loneliness, the shame and the guilt that the girls may experience when they need to leave their families. The social services can both be an obstacles and an opportunity. When the girls need to create a new life in a new city they have a lot of opportunities and in the same time it is hard to get to know new friends when you don´t know the city or have much money.

The overarching purpose of the study was to examine the effects of infant massage and to put these effects incontext with mother ? child attachment. The intention was also to study whether these effects have any relevancefor social work. This was accomplished by studying earlier research, theory and laws but also through interviewswith mothers who have followed through a course in infant massage. The main questions of the study was: Afterthe completion of the course and after using the massage technique at home, does the mother experience that thebond with their child is influenced by the technique and are the mothers more apprehensive of their child?ssignals? Has the mothers observed any signals from their infants during the massage and if so what has beentheir reaction? Does the mothers experience that the massage has provided any physiological effects? Has thecompletion of the course provided the mothers with knowledge that?s had an effect in their ways of parenting? Inwhat way does the earlier research, reports and laws deal with the benefits and risks of a secure or insecureattachment, and can the quality of the attachment have any meaning in the social work? A qualitative approachwas chosen with respondent-interviews.

This essay has a purpose of looking at Swedish independent labels in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the area. In mind we had the changing music industry, an evolution of the internet and viral marketing communication.To answer our research question we decided to conduct three interviews with people who worked at independent labels and had market communication as their area ofresponsibility. The three independent labels in our study were based in Sweden, except for one that is based in London, England as well as Stockholm, Sweden. We selected the independent labels based on their tendency to work with marketing communication in the social networks on the internet.

The purpose of this study is to describe how unemployed persons in a work-program experience their participation in the project and how they feel about the possibilities to find a new job. It is a qualitative study with a social psychological perspective and the research is based on nine interviews. The theories used cover both social psychological and cognitive perspectives such as those of Charles Cooley, Johan Asplund and Thomas Scheff..

An individual´s health is an important quality and asset to the individual, as well as to organizations and communities. The health of a human being is affected by the whole life situation, where the work place forms a significant part. The work place is an arena that can contribute to creating ill-health. In the light of increasing work- related ill-health in our society, it is important today to work with health-promoting initiatives in order to improve the well-being of people. It is advisable that an appointed key person at the work place works with health-promoting efforts.

The aim of this thesis is to study whether social welfare secretaries experience occupational pride and what affects this feeling. Previously made research indicate that occupational pride is essential for performance and work-related health. Research has also shown that social welfare secretaries often experience unhealthiness due to working conditions and a lack of professional self-esteem.This thesis is based on four qualitative interviews which have focused especially on critical incidents, according to the critical incident technique. This study has a hermeneutic, interpretative approach. As a theoretical framework, Pierre Bourdieu? s theory on social space and positions aswell as Aaron Antonovsky´s theory on Sence of coherence have been used. The result shows that the interviewed social welfare secretaries do experience occupational pride.

Background: As the economy turns up and down, and companies sometimes face loosing employees, it is important for them to make sure they do not loose competence at the same time. Therefore a need to handle competence efficiently exist. Purpose. The purpose of this thesis is to investigate what measures companies take to minimise the risk of loosing competence from the company, at times of layoffs and in general. Methodology: We mainly used interviews to gather information.

The purpose of this study is to gain insight of four preschool teacher?s perspectives and reasoning in two different local if they working to counteract exclusion. The questions this study assumes are: How does the teachers in preschool reason about how they working against exclusion of children with diagnosis in the free game, if there are? How does the teachers reasoning about their methods and personal strategies they uses to include children with diagnosis in the free game, if they are excluded? How does the teachers reasoning about the diagnosis effect of these children?s social interaction with other children if the diagnosis became their identity? The method in this study to collect material about the teacher´s perspective on the subject is semi-structured interviews. The collected material has been analyzed and interpreted from a socio-cultural perspective.