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21209 Uppsatser om Social customer relationship management - Sida 49 av 1414

Kan risken för finansiell kris förutsäga första dagens avkastning vid börsintroduktioner?

This thesis studies the relationship between risk and the first day returns of Initial Public Offerings (IPO) by assessing the risk of each issuing company with a risk model that combine financial key ratios of importance. The study is based on 92 IPO?s that were made on the Stockholm OMX stock exchange during the period of 1997-2009. The point of departure was to investigate if the uncertainty created by the asymmetric information between investors and the issuing firm could be captured by predicting the possibility of failure in the future. This has been studied by applying Skogsvik?s probability of failure model on the 92 issuing firms.

Balansgången ?mellan ?kommersiell? framgång? och? exklusiv? image : ? ?Att? lyckas ?med ?varumärkesutvidgning ?nedåt ?av ?lyxvarumärken

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

Kunddatabas i Java och MySQL

The purpose with this work that is the basis for this thesis was to help Nattavaara Economical association to develop a program for handling invoices, customer information, and storage. The program and this thesis have been done in cooperation with the economical association in Nattavaara. Some of the demands on the program are that it shall handle customer information, storage status, invoices and diesel consumption. The program must be able to printout invoices, reminders, delivery notes, a customer list and a storage list. All information will be stored in a database.

Övervikts påverkan på kundmötet

The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

Cultural Intelligence in the Sourcing Process

Syfte: Vårt syfte är att analysera vilken inverkan kulturella skillnader har på kontrollfaktorn som är en del utav transaktionskostnader i den operationella fasen av outsourcing processen. Empiri: Flash AB, en svensk detaljhandlare och Fuda Industrial Ltd, en kinesisk tillverkare, har blivit intervjuad för att ge oss ett kulturellt perspektiv angående deras relationshantering. Slutsatser: För att kunna hantera kulturella relationer mellan två skilda kulturer, som den svenska och kinesiska, måste båda ta hänsyn till varandras värderingar, beteende och attityder. Kulturell intelligens är ett sätt att uppnå detta. Resultatet av en stark integrerad relation i den operationella fasen i en outsourcing process, har direkt påverkan på transaktionskostnader.

Stuck in the Middle With You : En kvalitativ studie om förutsättningarna för mellanchefer inom äldreomsorgen i privat och offentlig verksamhet

The position of middle-management is a role where the manager is at risk of being caught between its management and its employees. Elderly care is an industry that has been discussed a lot, to a large extent on how businesses should be managed and by whom it should be conducted. Middle-management in the business of elderly care thereby possess a vulnerable position in a controversial industry. In this study the aim is to investigate the managers' roles and tasks in both the public sector and the private sector in elderly care. It also aims to examine whether there are differences between the roles and how they in such cases is manifested.

Globalisering - Att möta en ny marknad

Title: Globalization ? Meeting a new market Author: Anna Nubäck Supervisor: Anders Nilsson Institution: School of Management, Blekinge Tekniska Högskola Course: Master in business administration, 15 credits (FED006) Purpose: The purpose of this essay is partly to create an understanding of the decision to establish a branch in Japan and especially to look at if and how the Swedish company in this study has adjusted its corporate culture to suit the Japanese market. Method: Data is collected thru a number of semi constructed interviews. A first telephone interview was followed by an interview made face to face that was also followed up by interviews performed over telephone. E-mails have been used to clear and correct collected data. I have also studied company reports, closely related literature, articles and papers on the Internet. Conclusion: My conclusion is that the company in this study based the decision to open a branch in Japan on the demand from one big customer and the potential to grow globally.

"Min dotter är mitt arbete nu" : En kvalitativ studie om hur karriären påverkas när man blir mamma

According to statistics, a significant increase in sickness has occurred in the public sector in recent decades in Sweden. Human therapeutic professions is the area where the illness is most prevalent. The purpose of this study was through a qualitative method and hermeneutic approaches explore how conscious six social workers in the social services are on stress and how they cope with it. Further it investigates and analyzes how these results affect their daily work.One important result due to stress is that the social workers ability to treat their clients is impaired and they are less able to be empathetic. Inadequacy in the work environment leads to a sense of insufficiency by social workers, and a reduced quality of life.

Det moderna biblioteket: Om biblioteks marknadsföring i sociala medier

The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library?s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on relationships, networks and interaction. My main method has been semi-structured interviews with a librarian at the relevant library, with the manager of the library and with the head of the municipality?s department of communication.The results of my studies show that marketing on social media is a positive and important thing for libraries.

Utveckling av moduler för DotNetNuke-baserade CMS/CRM-system

INVID Jönköping AB är ett IT-konsult bolag. De ingår i INVID-gruppen som totalt sysselsätter drygt 140 personer och finns representerade på tio orter i Sverige. De är verksamma inom ett flertal IT-områden, däribland utveckling och anpassning av webbapplikationer. Företaget har under en tid arbetat med att utveckla ett webbpubliceringsverktyg, INVID Publisher.NET. Små- och medelstora- företag erbjuds en komplett webbportalplattform med Content Management System/Customer Relationship Management (CMS/CRM) funktionalitet sammankopplat med webbhotelltjänster som företaget erbjuder.

Det perfekta jaget : Om ungdomar, normer och stress på sociala medier

This study aims to find out what relationship high school students have to social networks at the Internet. This has been done by focusing on norms/standards that adolescents can feel under stress to achieve, through stressing themselves by social networks in a way that is consistent with the norms. The empirical data has been gathered by questionnaires which have been answered by adolescents in randomly selected schools and classes in a medium size Swedish town, Karlskrona. The result showed that all of the participating adolescents have user accounts on a social network. Furthermore it also emerged that a lot of the adolescents thought that norms existed that should be followed in a social network about how to stress oneself.

"En av dem" - konsten att göra karriär.

Syftet med denna uppsats är att beskriva vilka föreställningar chefer har angående vilka kompetenser som krävs för att göra karriär i Sverige. Genom empirin fann vi att ett antal olika kompetenser är nödvändiga för att göra karriär i Sverige. För att bli en av dem som kommer på tal när en chefstjänst ska tillsättas krävs att rätt personer uppmärksammar en individs prestation. Det krävs även rätt klädsel, rätt språkbruk, social kompetens samt ett välutvecklat nätverk. Dessa kompetenser skiljer sig åt mellan kvinnor och män.The purpose with the thesis is to describe which conceptions that managers have regarding the competences that are acquired to have a career in Sweden.

EARNINGS MANAGEMENT : Förekomsten i Svenska börsnoterade företagvid tiden av en nyemission

I denna studie undersöker vi om det förekommer earnings management i resultathöjande syfte bland svenska börsnoterade företag vid tiden av en nyemission. Studier om earnings management vid nyemissioner har gjorts förut av exempelvis av (Shivakumar, 2000). Han kommer fram till att earnings management förekommer tiden precis innan en nyemission. Vi hittar dock ingen studie utförd på svenska företag, vilket vi vill undersöka närmare. Syftet med resultatet av studien är att visa intressenter till företagen att de kan bli vilseledda när de ska investera sitt kapital när earnings management förekommer..

Bergslagens Sparbank : en tvärsnittsstudie om kundnöjdhet och kundlojalitet

Dagens företag, vars utbud alltmer karaktäriseras av tjänster, måste lära sig att anpassa sig till denna nya kundorienterade värld. Idag har kunderna stort utbud av varor och tjänster vilket innebär att företagen måste anstränga sig extra hårt för att ha nöjda och lojala kunder. Att ha nöjda kunder innebär inte automatiskt att dessa kunder är lojala. Kundlojalitet är viktigt för att företaget ska fungera på lång sikt. Syftet med uppsatsen är att se vilka slutsatser som kan dras om kundlojaliteten hos Bergslagens Sparbanks privatkunder i relation till hur nöjda de är.

Name your price - a study of a pricing strategy

An industry in distress was the breeding ground for a noted pricing strategy, labeled name-your-price. The industry was the music industry and the pricing strategy bears reminiscence of how medieval buskers earned their living during the dark ages; by letting the customers decide how much the good was worth, embodied by a thrown coin into a hat or similar collector. Translated into the contemporary corporate environment of today, where technical innovations provides access to the intellectual property for free, a few mighty economic actors have once again turned to the strategy were it all started; letting the customer set the price. The hat has been replaced by a box for your credit card number and the live music by a MP3 file, but the similarity is striking. The business model have been applied in other industries as well with various levels of success, thus the purpose of this thesis is to set up a framework for where the name-your-price strategy is applicable.

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