Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.

Title: Identity management on Facebook: a qualitative study in approaches to personal identity between two different age groups on the most public stage of our time (Identitetshantering på Facebook: En kvalitativ studie om förhållningssättet till den egna identiteten hos två olika åldersgrupper på vår tids mest offentliga scen).Number of pages: 43.Author: Isabelle Kåge.Tutor: Amelie Hössjer.Course: Media and Communication Studies C.Period: Fall Semester 2010.University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: To identify differences in attitudes towards and management of personal identity onFacebook within two different age groups.Material/Method: Personal interviews, literature, electronic sources, Internet sources.Main results: Those in the younger age group present themselves differently depending on the person or persons with whom they are communicating. Those in the older age group however, present themselves in a more consequent matter based upon the visibility their actions have to all their friends on Facebook as a whole. The definitions of certain elements on Facebook, such as what constitutes private information or anexcess of photo-tags, differ between the two age groups. Comments and feedback differ in importance and effect between the two age groups. Those in the younger age group are more likely to modify their attitudes towards their identities based upon the functions of Facebook.

Är Israel-Palestina konflikten ett religiöst krig eller en politisk fråga? Det är denna fråga vi har som övergripande syfte att besvara i uppsatsen genom att studera hur olika dimensioner av identitet används i konflikten. För att göra det har vi studerat de olika parternas argumentation för rätten till landet, samt för några aktuella konflikthandlingar. Vi har analyserat officiella dokument, artiklar, intervjuer och uttalanden med en innehållslig idéanalys, som delar upp argumenten i ideologiska/religiösa och kognitiva. De aktuella handlingar vi tittat på är palestinsk terrorism/frihetskamp samt Israels byggande av en mur/staket runt Västbanken.

Our purpose was to examine how social workers, within the child- and youth psychiatry, works with aggressive children and which theoretical perspectives they use. The questions we wanted to examine were how they worked with these children, how they motivated their work and which theoretical perspectives they used. The method that was used was a qualitative interview, where six social workers were interviewed. The result showed that their work foremost was based on conversation methods and all social workers emphasized the importance of a near cooperation with the parents since they considered that parents had the strongest influence on the children. Some social workers focused foremost on altering children's aggressive behavior while others focused on understanding the meaning of the behavior.

Denna uppsats har som syfte att ta reda på hur människor socialt konstruerar och omkonstruerar sin identitet. Detta har vi gjort utifrån följande frågeställning; Hur kan muslimer i Landskrona socialt konstruera sina identiteter? Genom umma och/eller territoriell tillhörighet? I vår teoridel har vi utgått från ett konstruktivistiskt perspektiv där vi fokuserar oss på teorier kring konstruktion av identitet i allmänhet, av territoriell identitet och av muslimsk identitet, vilka alla är socialt konstruerade och kontextberoende samt att vi använt teorier kring föreställningen om ?den andre?, som är en grundläggande utgångspunkt för identitetskonstruktionen. För att kunna få veta hur människor själv uppfattar sina identiteter har vi gjort tre stycken intervjuer med tre olika muslimer i staden Landskrona, vilka utgör vårt primärmaterial. Dessa intervjuer har genom en narrativ analys visat hur våra respondenter har konstruerat och/eller omkonstruerat sina identiteter.

When you talk with the municipal housing companies today there is a general view that theyare doing all the work when it comes to social responsibilities in the municipalities, theprivate landlords only have a focus on profit. The private landlords doesn't agree but says thatthey take a social responsibility, at the same time there is a difference in what socialresponsibility is. By looking at how the picture of CSR and its use is seen today we analyzewhy the opinions and definitions about social responsibility differ. We also look at CSR in itslocal adaptation in Sweden's special conditions at the same time as we compare it to CSR inEurope and the world. We thereby create an analysis of how CSR is perceived, prioritized anddeveloped in Sweden to see the root of the disagreements.In our study we show how different views and roles in the community influence the picture ofCSR in Sweden.

In my degree project I have chosen to write about the social interactions in children?s play. Iwanted to study their free play and the time when their teachers tell them what to play to seewhat their social interactions look like. The purpose with my research is to study whathappens in the social interactions in their different playing situations.I performed three observations of the free play and three observations of the guided play at apreschool to study what social interactions that takes place in the different playing situations.What happens and what patterns can I find in their play.In my research I had some questions that this project rests upon:What happens in the social interactions in the different playing situations?How do the children?s different social interactions look?The children that I have observed showed me that when they are interacting they especiallyuse their cognitive abilities, because an interaction needs a certain mental development.

The aim of this study was to gain a greater understanding of what social workers perceive to be mentally demanding and emotionally challenging work, and which strategies they use to handle it. I chose to interview six social workers, three of them had long experience of social work, and three of them had worked for less than a year. The justification for this choice wasthat I wanted to interview people with different experience of social work over time, to be able to see possible differences in what was perceived as mentally demanding and emotionally challenging work, and how it was handled. The social workers were interviewed with a semi structured interview manual.The results showed that the organization of the social service is not fitted to the work that social workers execute. This means that what is perceived as mentally demanding and emotionally challenging work largely depends on this.

The main purpose of this Masters thesis is to examine gender division in public libraries by reviewing literature and interviewing eight public librarians and two chief librarians. The reason why we decided to investigate this topic is the lack of research concerning sex-segregation in library and information science. By choosing this subject we intend to deepen the understanding of the significance of gender both within the public library and of the occupation in general. Some researchers claim that the low status of librarianship is a result of the large proportion of women in the profession. We want to find out how our informants view the relation between professional status and female domination.

The purpose of this essay is to discuss the base of sociology from an existentialistic perspective. The discussion takes it's position in the debate on the crisis of sociology, and aligns with Alvin Gouldner's understanding of the crisis. Gouldner believed that the crisis of sociology was mirrored in a sociological method that failed to describe the social reality that it meant to describe; a lack in self-criticism and self-reflexivity, a lack in self-containment in relation to state interests and a lack in moral engagement. This raises a number of questions, which I discuss in the essay. What is the role of sociology in our society? How shall we form a method that responds to the social reality that we sociologists aim to describe? How can we make sociology more moral?Existentialism offers a starting point to describe these questions.

This thesis aims to investigate how the interests of women are handled in political parties whose opinion programs are based on class interests. The essay constructs a theoretical framework, which shows that the descriptive representation of women is a prerequisite for their subjective interests being represented, however not a guarantee.By studying how the Social Democratic party deals with the demands from the Women's federation, the empirical material sheds light on the theoretical discussion. The study's methodological foundation consists of an ideology critical textual analysis, which focuses on the debate on the design of parental allowance that took place within the party during 2005. During the party's congress the women's federation advocated a proposition for increased individualization of the parental allowance, however the party did not accept it. The analysis confirms the theoretical argumentation that descriptive representation is not a guarantee for the representation of women's interests.

Social inlärning influeras av interaktioner, eller observationer, av en artfrände eller dennes produkter. Beteendet och närvaron av en artfrände kan påverka beteendet hos en individ, vilket i sin tur kan leda till överföring av nya beteendemönster i en population. De domesticerade djurens kapacitet för social inlärning, samt effekterna av detta, är stora frågor inom husdjurens skötsel och välfärd. För värphöns är det viktigt att undersöka om skadliga beteendemönster, som kannibalism och fjäderplockning, är resultat av social inlärning. Syftet med denna litteraturstudie var att granska den domesticerade hönans (Gallus gallus domesticus) kapacitet för att dra lärdom via social inlärning.

The overall aim of this study is to investigate how social workers who are dealing with financial assistance are experiencing discretion in their daily work. The aim of the study is also to examine how social workers who are dealing with financial assistance relates to the controlling and the supporting functions of their daily work and how this in turn affects the attitude to the client. In order to examine the aim of the study, qualitative method was used. Eight social workers have been interviewed and presented with two fictitious cases that they have been able to discuss. Theories regarding the street-level bureaucrat and its discretion have been used to interpret and understand the collected material.

The aim of this study is to increase knowledge about how a group of newly graduated social workers reflect on the practical daily work and their positions working with clients who are in need of social and/or economic resources. More precisely the purpose is to find out how these seven newly graduated social workers viewed working with clients during theoretical and practical studies. The aim is to analyze which techniques and methods could be seen in these narratives. Furthermore the aim was to find out if and how these seven social workers reflected on the power relation between social worker and client.The material of this study consists of seven semi-structured interviews. Throughout gathering the data and analyzing it, the qualitative method in form of narrative approach was used.

Abstrakt Social Engineering är konsten att manipulera människor, för att på så sätt vinna deras förtroende. Med hjälp av detta förtroende kan attackeraren sedan kringgå säkerhetssystem och få tillgång till organisationers information. Vi har i denna uppsats genomfört elva intervjuer på tre stora organisationer med både IT-chefer och övrig personal. Med dessa intervjuer har vi sedan försökt få en bild av hur medvetenheten ser ut samt vilka åtgärder organisationerna tar för att förhindra Social Engineering. Med denna uppsats vill vi belysa den ovisshet som råder kring Social Engineering, men även farorna och hur effektiv en attack av denna typ kan vara.