Privata Hyresvärdar
En studie om CSR på Växjös bostadsmarknad
When you talk with the municipal housing companies today there is a general view that theyare doing all the work when it comes to social responsibilities in the municipalities, theprivate landlords only have a focus on profit. The private landlords doesn't agree but says thatthey take a social responsibility, at the same time there is a difference in what socialresponsibility is. By looking at how the picture of CSR and its use is seen today we analyzewhy the opinions and definitions about social responsibility differ. We also look at CSR in itslocal adaptation in Sweden's special conditions at the same time as we compare it to CSR inEurope and the world. We thereby create an analysis of how CSR is perceived, prioritized anddeveloped in Sweden to see the root of the disagreements.In our study we show how different views and roles in the community influence the picture ofCSR in Sweden. We have found that the municipal landlords doesn't go under CSR as isn'tdone voluntarily, the private landlords social responsibility is however voluntary and istherefore seen as CSR. This however gets the effect that their CSR activities are very muchinfluenced by the society's expectations and the media focus at the moment. Such adaptationsare possible today because of the width of the term CSR.The municipal housing companies starts to sell more buildings to private landlords, oftenthese negotiations and deals contains agreements where the new owner will continue to take asocial responsibility. If the two parts doesn't have the same definition of social responsibilitybut doesn't know it or neglects it, it could be a catastrophe, therefore we think the definition ofCSR and social responsibility should be more exact and clear to avoid misunderstandings.