ABSTRACTElin Johansson, Hanna Johansson, Camilla Nilsson Say something interesting! A qualitative study of marketing communication on Facebook                               Pages: 36With the emergence of social media, new ways has been created for companies to reach out to its audience. From being dependent on journalists to provide information, companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working methods. Although the work is different, it is important that companies see social media as part of the overall marketing communication and not as a separate project. The purpose of this paper is to study recipient?s experience of company?s communications in social media. We have chosen to relate this to the instructions on methods of marketing communication and social media marketing as found in literature on the subject. This is to examine whether firms achieve the desired effect of the methods that are considered most appropriate. Does the message reach out? The focus of this study is marketing communication in the social media Facebook. The study consists of qualitative interviews to illuminate the recipients' views and experiences, as well as a literature study from the theoretical perspective of the sender of marketing communication in social media. The results showed that business as well as audience must interact in a functional relationship in social media. Companies should be more like the customer they are trying to reach. If companies choose to expose themselves in social media, time must be given to this, which is what the audience expects. Key words: Marketing communication, social media, social media marketing, Facebook, recipients, sender.

Syftet med uppsatsen var att undersöka Pantrarna genom att se på vad för typ av social rörelse Pantrarna är. Sociala faktorer som låg bakom bildandet, deras förebilder, metoderna de använde, hur de organiserade sig och vad de ville uppnå undersöktes. Bakgrunden till bildandet av en social rörelse som Pantrarna var komplex och flera teorier och begrepp fick därför användas för att försöka förklara kontext såväl som Pantrarna som social rörelse. Uppsatsen är gjord genom en kvalitativ metod bestående av intervjuer, innehållsanalys på filmen om dem, observation vid deras festival, netnografisk studie av rörelsen där Facebook,Youtube och deras hemsida studerats. De viktigaste resultatet som hittades var att Pantrarna är en social rörelse som bygger på ett konfliktperspektiv där de använder metoder som att storma politikers möten och genom demonstrationer.

After repeated criticism of the social services about how they manage family care, the National Board of Health and Welfare decided to solve the problem by importing a model used in England (Integrated children's system). This was translated into Swedish conditions and named BBIC (Barns behov i centrum = Child?s needs at the center). Our study aims to investigate whether BBIC will contribute to more and more extensive follow-ups of children placed than before, with a focus on the child's best. This has been studied through qualitative interviews with six social workers who work with children investigations.

This study is about conception in the evaluation of financial assistance within the social services. The aim of this study is to describe and understand how social workers reason about variation, conception and local norms and its significance in the evaluation process. To reach this purpose we have conducted semi-structured interviews with eight social workers in which different themes were discussed and reasoned about. In order to understand and analyze our results we have studied/used the knowledge about tacit knowledge and street-level bureaucracy. Our results showed, as previous research states, that social workers do have conceptions about clients.

The purpose of this study was to examine young offenders? attitudes towards crime, and to the penalty they have been sentenced to as juveniles. More specifically its aim was to examine an intervention program called Galaxen, specifically used  to deal with  juveniles  in Växjö. This intervention program consists mainly of conversations with social workers from social services,  aiming  towards  better  self-awareness  and  the  ability  to  understand  the  consequences  of one?s actions.

Social workers ideas about what domestic violence is influence their ability to recognize vio-lence in cases where this occurs. Social workers awareness and understanding of domestic violence can also influence the handling of these cases. Education on the subject domestic violence can increase social workers knowledge about, awareness and handling of violence. The present study aims to investigate how social workers in child protection investigations understand, recognize and interpret domestic violence and which interventions the social workers suggest. This is a qualitative vignette study in which semi-structured interviews was carried out with social workers working with child protection investigations.

The aim of this study is to through six interviews, with six experienced, social workers?, in three cities, understand how the child?s position in the Swedish child protective services? enquiries has change, and the factors behind it. The aim is also to compare if the social workers? view of the child?s position in the enquire has change accordingly to Socialstyrelsens intentions of BBIC. The theoretical approaches that was used is the new institutionalism, the Shier?s pathways to participation and the term discretion.

Author: Jessica Liljekvist and Emmelie Wiss CedergrenTitle: A miserable wretch that you should feel sorry for ? If social workers see persons who prostitute themselves as victims or agents. [Translated title]Supervisor: Marie ErikssonAssessor: Anders GiertzOur purpose with this study was to examine if social workers see persons who prostitute themselves as victims or as agents. We also wanted to examine how social workers see male and female persons who prostitute themselves. This study is based on the qualitative method and the result was analyzed with social constructionism, postmodern feminism and labeling theory.

ABSTRACTTitel: Påverkar revisionsbyråernas arbete med kompetensutveckling medarbetarnas resultat på revisorsexamen?Nivå: C-uppsats i företagsekonomiFörfattare: Gabriella Isaksson, Sofie WallbergHandledare: Per-Arne WikströmDatum: 2013-03-21Syfte: Syftet är att beskriva hur revisionsbyråerna kan arbeta med olika kompetensutvecklingsåtgärder för att få sina anställda att lyckas på revisorsexamen och därmed bli godkända revisorer.Metod: Vi studerade teorier om kompetensutveckling och undersökte hur revisionsbyråerna arbetade med olika kompetensutvecklingsåtgärder. Efter detta utvecklade vi en modell som var anpassad efter revisionsbyråernas arbete med kompetensutveckling. Vi genomförde sedan en enkätundersökning bestående av både öppna och slutna frågor med tentander från Big-4 byråer som skrivit revisorsexamen med godkänt resultat hösten 2011 eller våren 2012.Resultat & slutsats: Det visade sig att ett flertal kompetensutvecklingsfaktorer, bland annat utbildning och uppföljning, varit betydelsefulla för tentandernas prestation på revisorsexamen. Andra åtgärder, såsom utvecklingssamtal och mentorskap, var inte betydelsefulla för själva prestationen, utan hade större betydelse i andra sammanhang.Förslag till fortsatt forskning: Undersöka vilken påverkan kompetensutvecklingsåtgärderna har på prestationen "högre revisorsexamen".Uppsatsens bidrag: Studien bidrar till en ökad förståelse om vilken inverkan olika kompetensutvecklingsåtgärder har på prestationen på revisorsexamen och ger därmed revisionsbyråerna en möjlighet att genom planering hjälpa sina anställda till att nå ett godkänt resultat på revisorsexamen.Nyckelord: Kompetens, oberoende, kompetensutveckling, revisorsexamen, godkänd revisor..

The undergraduate thesis "Theories on Social Life in Public Places - Applied to Selma Lagerlöf's Torg" consists of two parts: the first part presents theories concerning social life in public places; the second part presents a program for developing Selma Lagerlöf's Torg (a center in a suburb to Gothenburg) into a well-functioning social environment, i.e. a place where the social life has positive consequences on its participants and on society..

An explorative study on the work motivation of employees at a retirement home. The three main factors are internal motivation, external motivation and control. A comparison between how important they estimate the different factors to be and how they experience them today reveals which factor is their key motivator and which areas that need improvement. Results indicat that internal and external motivation are slightly more important than control. And the amount of perceived control reflects the amount of creative and initiative behaviour of the individual.

Syfte med detta arbete var att undersöka om och hur utomhuspedagogik kan främja social kompetens och om utomhuspedagogik kan vara en möjlighet för att träna social kompetens i gymnasieskolan.Dagens ungdomar har färre vuxenkontakter och blir influerade av det tekniska samhället samtidigt som sociala färdigheter tränas mindre. Därav blir ungdomars brister i social kompetens mer påtaglig för samhället. Gymnasielever befinner sig i en känslig utvecklingsfas där social kompetens spelar en omedveten roll för sociala interaktioner. För närvarande finns ingen aktuell forskning om sambandet mellan utomhuspedagogik och träning av social kompetens på gymnasieskolan.Min empiriska studie har med hjälp av kvalitativa intervjuer av fyra verksamheter som arbetar med utomhuspedagogik tagit reda på om och hur utomhuspedagogik kan användas för att främja social kompetens. Respondenterna är verksamma i grundskolan, försvarsmakten, polisutbildningen och företagskonsulting.

The aim of this study was to examine and analyze the experiences which social workers have of working with relatives of substance abusers. This included examining how they work with relatives who are in need of care and support and how the social workers identify their needs. We have also investigated how well informed the social workers are when it comes to approaches to helping relatives of substance abusers. A qualitative method has been used in this study in order to analyze the experiences of the social workers from a phenomenological point of view. This study was based on six semi-structured interviews.

Den sociala ångesten många känner i olika situationer kan leda till undvikande, isolering och ibland även kompliceras av depressiva symtom och/eller alkoholanvändning. Huruvida ett samband mellan dessa problem kan visa sig i 16-17 årsåldern undersöktes genom en enkät om nedstämdhet, alkoholanvändning och social ångest. Resultatet visade att nedstämdhet hade en inverkan på grad av social ångest hos båda könen. Dock var tjejer i högre grad än killar mer nedstämda. Tjejer som drack mindre uppvisade en högre grad av social ångest.

This essay aimed to give a basis for the departement of social work in Lund in its task to recruit students from underrepresented parts of the population to the departement and to the university by presenting which social groups are underrepresentated. The research also aimed to give an explanation of how the backgrounds of the student´s have influenced them and lead them to undertake studies of social work. The main questions were: - What background do the students at the departement of social work have as seen from the variables; sex, age, national background, class, parents' educational level, society of childhood and direction of upper secondary school? - How can the background of the students at the departement of social work be explaned by the theories of Pierre Bourdieu? The research was performed with a quantative method based on a questionnaire. The data received by the questionnaire were compared with data of the general students population and of the population of Sweden at large.