In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

The purpose of this thesis was to get a deeper understanding of why and how companies work with background music in event marketing and also how it can affect on companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect companies' image. Event marketing combined with background music is an effective tool for companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

This essay is a study of the market strategies and situations in the telephone business. Our problem was to examine the telecom companies´ strategies to stay competitive and cope with the new VoIP technology. We chose to do a qualitative study and four telephone interviews were made with Swedish and Dutch companies. We investigated three different categories of companies in the market; industry leaders, cable companies and broadband companies to get a broad view of the market. The theory chapter is based on different strategies that companies have to or can apply to get ahead, stay or survive in a hypercompetition.

To manage the industry?s need of wood assortments in a optimal and cost effective way the forest companies need to have knowledge of the actual standing volume and the yield of the planned clear cuts. The mean volume of the trunk is also important since it is important for the contractors prices. Today the total volume are estimated either with Näslund (1940) or Brandels (1990) functions of volumes, and the yield is estimated with Rune Ollas (1980) function for trunks and stands. The purpose of this study has been to answer the following questions: How good is the yield forecast with data collected with currently used methods? How well can the yield forecasts became with data collected according to the instructions? How well can the yield forecast be with data collected according to the instruction and calculated with the program Aptan for theoretical bucking? The study has been initiated and financed by SCA Skog AB.The material consisted of a number of randomly selected objects ready for clear cut.

This essay shows how natural areas in Älta, a part of Nacka municipality southeast from Stockholm, been changed quantitatively and qualitative as a result of the increased housing construction in the area. Three issues are discussed. Namely: how has Ältas green areas been changed in sizes and quality in line with the settlement's expansion, what is the reason or the reasons to building of different types of accommodations, what has been and is the operators in connection with building of the different types of accommodations?The essay shows that the green areas has been decreased with over 2 km from 1901 to 2000 and in addition to these areas of approximately 1,1km been converted to a planned green structure. Älta has during the years gone through four eras of building types an era of small family houses ? an era of building one million houses on a national scale ? an era of terrace houses ? an era of sporadic building of different housing types (one family houses, pair houses, terrace houses and small blocks of flats).

Background and problem - Integrated reporting is a hot topic today and is predicted to be the future of companies? external reporting. In December 2013 a new framework on integrated reporting was released and one part of the framework concerns governance and how it supports the organization?s value creation. A recent study on integrated reporting in Sweden showed the area of governance to be poorly reported.

Sammanfattning Utvecklingen och utbredningen av Leveraged buyouts förvärv har ökat i Sverige de senaste 5-15 åren, detta kan vara ett resultat av ett mer flöde på kapital och intresse av att investera. Dessutom har förmodligen den allt mer mogna private equity marknad tillsammans med det ökande behovet av effektivisering av bolagen bidragit till att allt fler förvärv sker med belånat kapital. Vi har i denna kvalitativa uppsats intervjuat tre private equity företag med syfte att försöka klargöra vilka investeringskriterier som ligger till grund för en leveraged buyout-transaktion, samt vilka branscher som lockar dessa private equity företagen. I slutsatsen har det framkommit att PE-företagen gör investeringar i mogna företag utan några preferenser på specifika branscher. Vidare har vi funnit att de två viktigaste faktorer som PE-företagen tar i beaktning vid investeringar är stabila kassaflöden och kompetent företagsledning i målbolagen..

Title: What´s the problem? - A study of revenue recognition in IT-consultant     companiesProblem: How do the chosen IT-consultant companies recognize their revenues? What difficulties do the interviewed companies experience in connection with the revenue recognition?Purpose: The purpose of this empirical study is to study how companies in the IT-consultant industry recognize revenues, and to investigate if the companies perceive any difficulties in connection with the revenue recognition. The aim of the study is to give useful advice and guidelines to companies in the IT-consultant business based on the extracted result. Method: The survey took place in Vasteras and started with a preliminary interview with a certified accountant, who had great knowledge of the subject revenue recognition. Then seven companies from the IT-consultant industry were selected, whereof two took part in semi constructed interviews.  Study of the other five companies? ways to recognize revenue was made through their annual reports.   Conclusion: One of the studied companies recognizes their revenues according to the rules in IAS 18, which is because it is listed on the stock exchange.

PurposeThe purpose of this study is to examine the companies on Nasdaq OMXS Large and Mid Cap to see if there are interesting patterns regarding their WACC assumptions, used when performing impairment tests on goodwill, during 2007-2009. If so, can we explain these patterns? MethodWe have gathered information about the WACC assumptions presented in the annual reports of the 133 companies that were listed on OMXS Large and Mid Cap during the spring of 2011. To complement this quantitative information we have also conducted an interview with Peter Malmqvist and contacted eight of the companies that were in the study.ConclusionWe can conclude that not all companies present their WACC assumptions in the annual report, even though IAS 36 states that this should be done. Of the 45 companies that were included in our study, eight had lowered their WACC during 2008 and increased it in 2009.

The focus of this thesis is positioning and customer retention in newly started small service businesses. The thesis is based on the case study of two small newly started service businesses: Kåffe In that is based in Skellefteå and Lundström Aaro Design! which is based in Umeå. The thesis presents the conclusion that newly started small service businesses, regardless of industry, seem to work in accordance with the theoretical framework of the thesis..

The purpose of this study is to investigate how Swedish insurance companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it.

In article 1.2 c) EC regulation 852/2004 it says that the regulation is not applicable to producers who directly supply small quantities of primary products to the final consumer or to the local retailers who in their turn directly supply the final consumer. An almost identical regulation can be found in article 1.3 c) EC regulation 853/2004. The supply by a primary producer of small quantities of primary products, of animal origin or not, are consequently excepted from these two hygiene regulations. In article 1.3 EC regulation 852/2004 and article 1.4 EC regulation 853/2004 it says that the member states are to establish national rules in their national legislation as to the regulation of exception for small quantities. The aim of this study was to investigate the handling of small quantities of primary products distributed locally in Sweden but also the handling of these products in other countries.

Titel: Private equity-ägande och dess ekonomiska konsekvenser hos portföljbolagBakgrund: Det finns omstridda resultat inom den akademiska världen när det gäller vilka ekonomiska konsekvenser private equity-ägande leder till. Olika studier har kommit fram till att private equity-ägda portföljbolag både över- och underpresterar gentemot jämförbara företag. Skillnaderna i studiernas resultat tycks påverkas av vilken marknad som studien är utförd på. Detta då studier som är gjorda på marknader med spridd ägarkoncentration tenderar att visa på att private equity-ägande leder till positiva ekonomiska konsekvenser och tvärtom på marknader med koncentrerat ägande. Tidigare studier har också valt att fokusera på att studera private equity-ägda portföljbolag under högkonjunktur eller under både hög- och lågkonjunktur, det finns således till vår kännedom ingen tidigare studie som isolerar sin studie till att endast inkludera lågkonjunktur, vilket understryker relevansen av denna studie.Syfte: Syftet med denna uppsats är att genom en empirisk analys avgöra om och vilka ekonomiska konsekvenser PE-ägande får hos portföljbolag under en lågkonjunktur på den svenska marknaden som präglas av hög ägarkoncentration.Metod: Denna studie har en deduktiv ansats där fokus ligger på teorier som berör private equity-bolags applicering av strategiska och organisatoriska förändringar hos portföljbolag.

Background: A strong brand is becoming an increasingly important factor when surviving on a competitive market. A strong brand can therefore be considered a strategically important resource. The relationship between a brand's strength and its distribution can decide the future of a brand in the long run. Lifestyle branding is becoming a more popular way of differentiating ones brand from the competition. Purpose: The purpose of this thesis is to identify factors which according to the lifestyle brand owners are central when measuring the strength of a brand.

The result of this work is a plan for the development of an 1128 m2 elderly raised garden. The purpose has been to create an overall plan covering the long-term development of the garden. The work process has covered a description of the garden of today, review of requirements, analysis of the garden sections, design of a new plan as well as starting the construction of the new garden. The plan covers a time period of a couple of years to create the new garden since the construction work is carried out during spare time with small resources available. The planning must contain review of functions such as protection from insight, eating area and compost area. Also the esthetic expression must be planned. Colors, shapes, choice of material and plants together make up the esthetic expression. It is recommended to include anything you wish to create in the garden. In a raised garden one has to overcome the step to remove trees and shrubs and think different.