Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

This essay is about integration of theoretical subjects and practical subjects at the vocational training education in a Swedish Upper secondary school. The purpose of the essay was to examine if integration of the subjects increases the students` motivation for, interest in and knowledge of the subject Swedish. Other purposes were to examine how the teachers organize their teaching of Swedish in order to adjust it to the students? interests and to examine the students? attitude towards Swedish as a subject.The essay also describes the recent development of the vocational training education of Swedish Upper secondary school and presents theories about learning and other examinations about teaching of theoretical subjects at the vocational training education.The examination carried through with a questionnaire which was distributed to the students at three programs at the school and interviews with the headmaster and two teachers. The result of the study showed that a small majority of the students believe that integration increases their motivation in and knowledge of Swedish.

The decision of the European Commission to block the merger between Volvo and Scania in the late 90?s became the starting point to the debate of the possible discriminating effects of the European merger regulation. Especially since the Commission a few years earlier had approved of the merger between Mercedes-Benz and Kässbohrer on the German bus market, where the conditions for competition had been similar to those at hand in the Swedish case. The issue that was and still is in focus is whether the European merger regulation is more difficult to pass for large companies situated on a smaller domestic market than is the case for their competitors of corresponding size but situated on a larger domestic market.This thesis aims at examining what the judgement of the geographical relevant market means for the application of the Merger act. This is being done from two perspectives.

The payment for produced grain is constantly going down in price. It is important for farmers to become more effective in cultivating more land in a shorter time perspective. At the same time we have to calculate with the risk of getting lowered subsidies from the EU. This is why I would like to find out the possibilities for establishing winter wheat without ploughing. I hope to find a difference in the number of plants due to different soil preparations. With this experiment I expect to find out whether I can establish winter wheat at a lower cost, with the same numbers of plants per square meter.

The purpose of this study was to examine how small-scale private forest ownersmake decisions regarding pre-commercial thinning. In 2015 it is ten years agosince the storm Gudrun hit the southern parts of Sweden and now large areas arein need of pre-commercial thinning. This study is built upon qualitativeinterviews with seven small-scale private forest owners with forest properties inthe county Kronoberg. The respondents were chosen by the modelSKOGSÄGARPROFILENTM (forest owner profile).The results of the interviews showed that five categories: ownership, the stormGudrun´s impact, silviculture, forestry contacts and driving force was important.How will their purpose and aim affect the pre-commercial thinning? Personalinterests, and expectations of the next generation to take over, are purposes thisstudy has found.

The purpose of my project was to explore variability. I wanted to combine different ways of sitting and create some kind of seating furniture that could be changed to fit different kinds of situations and needs. I sought after a way to express safety and stability in the seating furniture and at the same time make it clear that it could be changed into something else or something more. It was very important to me that the furniture piece would have a long lifetime and would be something you kept for a long period of time. I decided that the changeable factor in my piece would be the possibility to change it from being a chair for one person into being a bench for two people.

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Purpose:To concretize the various factors on students' theses that are perceived valuable and can contribute to corporate profitability. In our investigation, we want to strengthen the understanding of a "win-win-situation" of cooperation between students and businesses.Methodology:In this study, we have chosen a qualitative approach in which five personal interviews with various organizations that are active in a knowledge intensive industry. A semi-structured questionnaire was used in our interviews.Theory:Our theoretical framework has two broad areas. Introductory chapter is based on theories of research development in Sweden with theories that emphasize the value of collaboration and knowledge. The second chapter deals with a theoretical outlook on value and how this can be applied in marketing.Conclusion:The study shows a diversity of values within three broad categories.

AbstractThe purpose of this study was to see if there is a connection between smolt length from Brattfors salmon cultivation and temperature. Climate changes are expected to give a higher temperature that could result in a longer growing season for the fish.Cultivated smolt is today bigger than it was before, it is also bigger than the wild salmon. The growth season of salmonids depend on the water temperature, salmonids need 6-80C to grow. Water temperature has been surveyd since the late 50´s in Brattfors. The result shows that it?s now considerable more days per year with higher temperature.

The objective of this study was to make an inventory and a potential analysis of the organic beef production in the region of Gävleborg, Sweden. A survey was conducted, where a questionaire was sent to all farmers in the region who had environmental subsidies concerning organic cropping systems in 2001. In total, there were 701 farmers, of which 46 % participated in the study. Three slaughter houses were interviewed to get their pictures of the development of organic beef production. The study shows that there are potentials and interests in the region to increase the production of organic beef.

The prevailing food and energy crisis of the world, due to the declining reserves of fossil energy and a never ending rise of consumption, forces us to look into new fields to supply our energy demand. The boom of bio energy is criticized, as food crops are used to provide biodiesel and ethanol and the volumes are ridiculously small to supply world demand. Algae are one of the world?s oldest life forms and exist in many different phyla, providing a great variety to choose from, for different purposes. Cultivating microalgae offer a way to produce energy at great volumes without competing with food production and at the same time the algae offer a way to use our expensive nutrients in a more efficient way, besides this the algae are carbon dioxide neutral since their carbon source can be supplied by the atmosphere and the additional energy required can be supplied by algal oil or other renewable sources.

The aim of this thesis is to analyze how small and medium-sized management consulting firms in Sweden work with human resource management during digital transformation. By interviewing companies, this study explores their approach to attracting, recruiting, and developing competence. The results showed that management consulting firms have good access to candidates, made possible by having a strong corporate culture and attractive working conditions - Crucial parts for attracting talent. Social media and networking are frequently used for marketing and attracting interesting candidates. Digital tools and social media showed to be useful during the recruitment process, but personal contacts and networking still play a central role.

Örebro UniversityDepartment of Social SciencesSociology and social psychology, Continuation course, 61-90 p.Essay 15 p, Spring -08.Title: ?Youth (work)seekers?Author: Karolina LindellAbstractThis essay focuses on young people?s social background when they apply for their first job. I have interviewed four young people from a small town in Sweden, to see how social background and identity affects their vital conditions in general. I?m interested understanding the relationship between structure and agency.

AbstractThe customer demand for ecological products has increased in recent years, within the garden industry this mainly concerns herbs and other edible plants. The organic trend is increasing and more people are aware of the environment and want to take responsibility for it through their purchases for their garden as well.In this essay the aim is to investigate customer demand and the possibility of selling organicperennial plants in eight garden centres on the Åland islands and in Gävle/Sandviken. I include two garden centres with an organic profile to get a wider point of view. I investigate the global market for organic perennials and look further into existing certification standards on the Swedish market today.The methods I have been using are interviews and a literature study.The study shows that the experienced demand for organic perennials is small in both of myinvestigated groups. The biggest motivation for starting to sell organic perennials would be to find a supplier of these plants and that more customer would ask for them.