The background to this study is the government’s investment in design and the increase of design education around the country. As a future design teacher (industrialdesign) at high school/college, it is of great interest for me to look closer at student’s attitude towards design and design educations at high school.Questions that have been investigated are student´s attitude towards design; design as a concept but also as a phenomenon. How does the student counselor inform the students of the differentchoices before choosing high school?Does the students view on design correspond to what the student counselor say?What opinion does the student counselor have to the concept design as well as design in highschool? Is design just a craze or here to stay?To get answers I have made interviews with student counselors at two different schools, I have also been in contact with a student counselor on the internet. Their thoughts will clarify thesituation that the students might be in.

Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.

Purpose: Our purpose is to achieve a higher understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

Background: Infectious Diseases Institute points out that the potential of various viraldiseases possibly can block each other. It is said that the virus that causes common cold,Rhinovirus, may have saved many people from the flu. If this assumption proves true, itwould explain why some viral diseases in some countries have been slow to take off and pointto a new way to struggle influenza. Objective: The main purpose of this study, based onreported cases of RSV and influenza type A, type B and H1N1, investigate whether viraldiseases can block each other, i.e. difficult season of flu may delay and / or mitigate thespread of RSV in Sweden.

Despite ongoing efforts toward equality, persistent wage gaps between men and women in Sweden still remain, particularly within male dominated industries, such as finance. Gender equality is a prominent topic in public discourse, yet progress towards achieving equal pay between men and women continues to be slow. This study aims to contribute to the research area and offers a unique perspective by examining gender related expectations from both men and women, managers and employees. The purpose of this study is to investigate whether, and if so how, gender related expectations influence salary setting processes in the financial industry. Through a qualitative study based on semistructured interviews, the study explores how both employee?s and manager?s gender related expectations affect attitudes, salary negotiations and potential outcomes of salary setting.

Cultivable land is a limited resource and agriculture contributes to some of the most serious environmental problems facing the planet like, global warming, eutrophication and loss of biodiversity. The specialized, industrial agriculture with monoculture and extensive input of external energy, commercial fertilizer, and chemical pesticides are all essentially unsustainable. An adaptation to other methods of production is necessary to preserve the environment for future generations. The aim of this study is to describe the factors that distinguish sustainable from unsustainable agriculture. The results will be used to examine if and how the European Union (EU) works in order to create a more sustainable agricultural industry and to analyze the preconditions for such development.

During the spring of 2014, I have investigated the visual culture of Lolita as practiced in Sweden and Japan. My focus has been on the performative aspect of Lolita. By looking and participating in this colorful subculture, I have met people who are living the Lolita lifestyle on a daily basis as well as former Lolita practitioners. My main concern has been how does one use Lolita.I?ve tried to investigate if it is possible to look at Lolita as being more than just a clothing style.

Commonly held dietary guidelines discourage full-fat dairy consumption due its to high levels of saturated fatty acids, which are believed to aversely influence cardiovascular disease risk. Cardiovascular diseases cause more than one third of deaths in the developed world. With dairy often providing a large part of energy and nutrients in Western diets, research into its effects on human health is warranted. Several recent studies have suggested a protective role of dairy in the development of cardiometabolic disease. However, many of these have used imprecise methods of dietary assessment, based on questionnaires or interviews. Biomarkers are emerging as a means of evaluating diet in a more objective way. Currently used dairy fat biomarkers are minor fatty acid constituents of dairy that preferably are unique to dairy and not influenced by endogenous metabolism.

Researchers claim that stress has become a word of fashion and is now frequently used. They also state that there is no accepted definition that can easily describe the concept. In this essay, I have examined children and stress. The aim of the diploma work is to illustrate stress more closely the stress concept, the underlying reasons that can influence children and how teachers and school staff support children in their stress handling. My three issues are: What is stress? What stressors put children, at home and at school, in a stress situation? How can teachers help children to manage their stress? The diploma work is based on a literature study in order to find out what has been written on the subject in earlier research.

Trenden med ?Slow Food? och miljödebatten tillsammans med intresset för mathantverkantas vara bidragande orsaker till att besöken vid de svenska fäbodarna och smågårdsmejerierna ökar. I den traditionella osttillverkningen används opastöriserad mjölk.Frågan är om produkterna som tillverkas av den opastöriserade mjölken är lika angenäma närden livsmedelshygieniska aspekten ställs i fokus. Syftet med detta arbete var att undersökaförekomsten av patogena bakterier i svenska dessertostar tillverkade av opastöriserad mjölk,samt att diskutera och bedöma eventuella fynd ur ett livsmedelshygieniskt perspektiv.Till grund för denna uppsats ligger egna laborationer under handledning och litteraturstudier.Den mikrobiologiska analysen genomfördes för att ta reda på om några patogena bakterierkunde påträffas i någon av de valda ostarna. Analysen gjordes enligt den standardmodell somär praxis vid undersökning av livsmedel.

The interest in small-scale electricity in Sweden has increased strongly in recent years. The interest is noticeable both among politicians to increase the share of renewables in the energy mix, and among electricity consumers to partially replace purchased electricity with self-produced. This has resulted in a significant increase of electricity production in low voltage grids in recent years, and the trend appears to continue in the coming years. The majority of the new production plants are solar cells, followed by wind turbines, and it is also in these the greatest efforts are made in this paper.Distributed generation is often seen as something positive since it will contribute to reduced transmission losses and reduced voltage drop in the networks, and that it increases the share of electricity from renewable sources. In cases where the grids are not strong enough, or in other ways not adapted to manage the installed production, power quality may be adversely affected.

Sedan millenniumskiftet förändrades modevärlden radikalt av fler säsonger, ökad mångfald av trender samtidigt som trendernas livslängds blev allt kortare. Hos inköparna på de stora klädbolagen ställs det idag ett allt större krav att veta vad som kommer att sälja i framtiden. Idag måste besluten tas snabbt så att kläderna hinner producera och levereras i tid innan modet hinner ändra sig. Som ett hjälpmedel för inköpare och designers om i vilken riktning modet kommer att gå finns trender som fungerar som ett avgränsat modeuttryck för att förmedla och tolka en viss stil och därmed ge en tydlig bild om vad som bör produceras och efterfrågas. Men eftersom internet har medfört en ökad acceleration av trender kan det upplevas svårt att veta vad som kommer sälja i framtiden och det är här ser vi trendbyråernas roll.

Purpose                           The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework      The theoretical framework starts with definitions of loyalty and customer loyalty. Further, it discusses what a loyalty program is, how rewards today and in the future affect the consumers, and other promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method                                                    To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study                 In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of loyalty program.

The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to understand the interaction taking place between consumer and environment we conducted observations guided by Kenneth Burke?s Pentad.The retail servicescape at WEEKDAY is conceived as a metaphorical stage where drama unfolds, analysing and defining the retail space using Kenneth Burke?s pentad of dramatism. We concentrate on the use of two terms of Burke?s pentad, the scene and the act, almost exclusively as we investigate how the scene stimulates the act.

The purpose of this study was to analyze recent appropriations of works of art in advertising. Why was art infused into magazine advertisements, how were the works of art tampered with to achieve commercial goals, how well did they function together with the ad copy? What did these advertisements want? What did the artwork contribute to the commercial message? These were some of the questions asked in the study that involved a closer look at four appropriations: one based on a battle painting by the Swedish 1900th century artist Carl Wahlbom, with a commercial message printed on top;  one a collage including an 18th century portrait of Marie Antoinettte by Elisabeth Vigée-Lebrun; one advertisement was influenced by Dutch 1700th century still lifes, and, finally, one paraphrased Velázquez?s famous painting Las Meninas from 1655. Companies behind the advertisements featured a Swedish trade journal, a fashion exhibition in Paris, a shop for kitchen utensils in Stockholm, and an up-scale department store in Madrid.The ads, in different ways based on works of art, were evaluated as reasonably successful commercial messages. These ads, however, hardly qualified as works of art in their own right ? if that was the intention.