The purpose of this thesis is to shine some light on how B2C companies in Sweden carry out a viral marketing campaign. Through case studies of two comparably sized companies, Arla and If Skadeförsäkringar, this was examined. This study shows that viral marketing is still a new subject for both marketers and researchers. It is hard to find conclusive methods for how to carry out such a marketing campaign successfully leaving companies feeling that they first have to go through a trial and error process. This is evident in this case study, where viral marketing is degraded to a tool for generating awareness rather than producing actual results as part of a holistic marketing plan and where those results are too uncertain to rely on.

The purpose of this study has been to increase the awareness of what significance models of explanation have for intervention programmes, aimed at perpetrators of intimate partner violence, within the Swedish social services. The study is not gender neutral, it centres on male batterers in heterosexual relationships. The study is based on qualitative interviews with five people working within the topical field. I analyzed their statements using an ecological model of understanding violence. The main finding was that the people I interviewed had a multiple understanding when it came to comprehending the violence, but that when it came down to the actual intervention they targeted mainly on elements in the individual spectra, such as feelings of frustration.

Policy documents in the public library field, such as the library legislation, local political goals and intra-library plan documents, often include ambitious but ambiguous formulations. This two years master?s thesis examines the relationship between four policy documents and library practice in a local context. The theoretical framework is inspired by a sociocultural theory developed by the Swedish professor of pedagogical psychology Roger Säljö. The theory emphasizes the importance of context to learning and development.The thesis? method is a case study.

Återkommande ekonomiska kriser, den globala utvecklingen samt expansion av organisationer tilldiversifierade marknader ställer nya krav på ett internationellt ledarskap med kunskap angåendekulturella skillnader. Det ledare gör över hela världen är ungefär detsamma men dess utförandeskiljer sig åt mellan olika länder vilket kan leda till att missförstånd och konflikter uppstår, ettstörre fokus på kulturell kunskapsinhämtning kan leda till ökad effektivitet och underlättabemötande av kriser. Den nationella kulturen har inflytande över aktiviteter, processer ochindividers beteende i organisationer, de verktyg som är effektiva i en kultur kan visa sig oversamma i en annan miljö. Österrike är det land i Europa som länge dominerats av enbolagsform där familjägande är centralt, till skillnad från övriga länder organisationer i storutsräckning utgörs av större enheter, idag går dock landet mot ett mer prestationsinriktatföretagande med ökat fokus på effektivisering, konsekvensen av denna utveckling är att det ställs andra krav på ledarskapet.Lutz är en österrikisk möbelorganisation som nyligen expanderat till Sverige som det förstalandet på den nordeuropeiska marknaden, expansion till nya marknader kräver förståelse förtvärkulturella möten därför behandlar denna studie skillnaderna i ledarskapsutförande mellanSverige och Österrike. Syftet är att genom en fallstudie identifiera skillnaderna i avseende på fem dimensioner som är centrala för ledarskapet; ledarskapsrollen, effektivt ledarskap, konflikter och konflikthanterande samt beslutsfattande och kommunikation.

This masters thesis is a study of how the expression quality literature is used in widespread newspapers and magazines. Wittgensteins idea of language games is used as a theoretical starting point. The analysis of 37 articles draws a picture of five language games that are called; the taking over, the polarising, the example giving, the gender critical and the ironic language game. The expression that quality literature is most often put in relation to is popular literature. The line between the two is sometimes distinctly drawn in the articles and sometimes quite vague.

The number of wireless networks has increased rapidly among both home users and companies in just a few years. That has brought a lot of good things with it, for example the possibility to connect wireless equipment to the network or Internet from an arbitrary position within range of the accesspoint. But since the transmissions take place through the air some new security risks appear. It?s difficult to restrict the signals to a specific space and thereby a lot easier for unauthorized to eavesdrop or disturb the signals compared to a traditional wired network.

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user.

Integration is a phenomena that occurs in all societies that experience any form of immigration. This process is dependent on how we analyze, both the groups of immigrants, and how we analyze the society in which they becoming integrated.Intersectionality is one method of analyzing this framework. By applying the categories: gender, class and race on the integration process, we get a more complex picture of the subject. Therefore we also become more able to adjust the actions and arrangement around the different questions of inte-gration.In this essay I try to explain what the intersectionality is, how it is used and how it can apply in integration as a specific subject. I also apply the intersectionality model on different policy documents from Malmö, Vellinge and Landskrona to find out if they show any awareness of this model both explicitly and implicitly..

Syftet med denna undersökning var att undersöka och beskriva hur arbetet med miljö och natur kan genomföras i förskolan. Undersökningen bygger på kvalitativa semistrukturerade intervjuer med nio stycken pedagoger från fem olika förskolor, i en kommun i Västsverige. Resultatet av undersökningen visar att det finns många olika sätt att arbeta med miljö och natur i förskolan, såväl praktiska som teoretiska. Att arbeta med återvinning, kompostering och samtala om bevarandet av resurser, var några av de aktiviteter som undersökningens pedagoger brukade göra. Det framkom också i undersökningen att det i arbetet med miljö- och natur finns vissa hinder som t.ex.

Denna litteraturstudie avser att sammanställa och redovisa vetenskapligt granskade artiklar som behandlar skillnader hos elever i matematiksvårigheter och elever i matematik- och lässvårigheter. Studiens resultat visar att matematiksvårigheter och lässvårigheter är beroende av varandra. Resultatet påvisade skillnader hos elever i matematiksvårigheter jämfört med elever i läs- och matematiksvårigheter i deras arbetsminne, fonologiska medvetenhet och problemlösningsförmåga. Det finns även stöd från forskningen att elever i matematik- och lässvårigheter har signifikant sämre resultat i arbetsminne, fonologisk medvetenhet och problemlösningsförmåga..

The violence against women is an important matter. In Sweden there are several organisations that takes care of the women and children in need.One of the many organizations you can turn to is women's shelter organizations. They are nonprofit organizations. They depend on the contribution of peoples free time and on the government's awareness of the work that the organization do. The social services has the main responsibility to take care of women and children in need.

Swedish law is very keen on the fact that every person should be treated equal when facing the legal system. When it comes to cases concerning children, social workers and judges are expected to strictly obey the rules of the law but at the same time make individual judgements based on the best interest of the child, something that requires a great deal of empathy and knowledge. Is it possible to live up to the maxim about equality and to simultaneously see the individual needs? With so many different parties and angles in the case, how does one manage to make a solid appraisal of the situation that truly serves the best interest of the child?The purpose of this study was to examine the capability within the social services with focus on objectivity. More specifically it's aim was to find out how the social workers and judges see their capability of being objective in the investigations concerning children.

This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of increased marketing through controlled and information audited webpages. Methods used in this research are qualitative method, quantitative method, documents and websites studies. The thesis fulfills the purpose as it shows the potential positive effects of an expanded marketing through pre-approved websites. It also shows a demand from the consumers' side and a need for increased awareness for more empowerment over their own health.

In this paper I study the Austrian author Ingeborg Bachmann?s novel Malina (1971) from the perspective of Gérard Genette?s narrative theory and his notions of tense, mood and voice. In dialogue with earlier research on Malina I reflect over the last scene in the novel, what really happens there and how it matters for the rest of the novel. I give an account of feminist theories with focus on the annihilation of the female voice, the memory as theatre and the folklore tale as flight. The result is a more distinct perception of Bachmann?s skill, closeness and awareness as a writer and her use of Malina as contribution to the feminist debate and as a tool to find a place in the patriarchal world of intellectual, postwar Vienna. .