Bakgrund: Idag förväntar sig ett företags konsumenter att de erbjudna produkterna ska fungera i enlighet med vad som utlovas. Funktionalitet och kvalitet är därför aspekter som ingår i de allra flesta företags produkterbjudande och kan i allt mindre grad användas som konkurrensfördelar. Det räcker inte med en bra produkt för att skapa ett mervärde utan en produkt måste dessutom förmedla immateriella värden, till exempel emotionella, identitetsförstärkande eller estetiska. Om konsumenters sinnen tilltalas genom estetiska värden kan detta få en större genomslagskraft när det gäller val av produkt, vilket kan skapa större konkurrenskraft än traditionell marknadsföring.Syfte: Syftet med denna uppsats är att tydliggöra produktens roll i marknadsföringen genom att förstå hur estetiska värden kan användas som konkurrensmedel.Genomförande: Undersökningen är baserad på sju intervjuer med företagsrepresentanter inom branschen för hushållsapparater samt en organisation som arbetar med design.Resultat: Undersökningen har visat på att produkternas estetiska uttryck har stor betydelse på grund av att konsumenterna visar allt större intresse för dessa aspekter. Ju fler sinnen som kan påverkas desto större möjlighet har en produkt att tilltala konsumenten.

This study focuses on oral communication in the classroom involving discussion and dialogue amongst pupils, but also between teacher and pupil. The overall aim is to study the choices regarding the group composition and working methods that might occur in four individual teachers? lessons plans with the intention of increasing the pupils? knowledge through oral communication. The main focus is to explore what the teachers think of the choices they make and how they believe these changes affect the pupils. It is also focused on how the teachers perceive their pupils? learning is improved by oral communication and how they incorporate all pupils, especially the pupils who rarely participate in classroom activity.The methods used are qualitative studies using interviews and observations.

Genom min verksamhetsförlagda tid (VFT) upptäckte jag att matematikundervisningen huvudsakligen bestod av lärargenomgång och enskild räkning. Denna form av undervisning stämde inte med min bild av hur man skapar en bra lärandesituation för eleverna. Syftet med detta arbete har varit att hitta en undervisningsmetod som stämmer överens med min syn på effektivt lärande. Jag fann cooperative learning som är en undervisningsmodell som bygger på interaktion mellan elever och där alla elever är beroende av varandra för att lyckas. Med hjälp av enkätundersökningar ville jag se om cooperative learningmetoden STAD kunde förändra elevernas attityd till matematik samt vilken attityd eleverna hade till undervisningsmetoden.

The aim of this qualitative study was to investigate the participants experiences of a parent support group and the effect of their participation on their parental role from a learning perspective. As the parent support group takes place as a group activity, the focus was on the individual learning processes which, in turn, are influenced by both the group itself as well as the leaders of the group. The empirical data was collected from a focus group interview with four mothers, and analyzed using empowerment and coping theories. Based on the participants´ narratives, the result showed that the parent support group had a great social and pedagogic effect on the participants. As a result of the received knowledge in the group from both leaders as well as from other participants, they felt less stressed and more confident in their parental role.

The purpose of this study is to explore specific pedagogical activities that benefit the student's verbal language development and to learn more about how our schools use teaching methods to achieve the ambitions in the governing documents in Sweden. The aim is finding the correlation between theory, research, governing documents and the educational work in our schools. This study contains an empirical survey in intention to see how teachers, pupils and school administrators experience school activities, to see if those activities are formed with the intention for pupils to reach the learning goals according to the governing documents.The aim of this study has been achieved by relating empirical data with theories and previous research on conversation analysis. Goffman's and Norrby's research on the importance of dialogue and previous research on dialogicity studied by Dysthe, Vygotsky and Bakhtin are presented. Those are related to empirical data and show that most teachers realize the importance of integrating dialogues in daily activities and in different learning contexts.

Syftet med examensarbetet var att undersöka hur förskolor arbetar med hållbar utveckling i förskolan. Studien har utförts med strävansmålen inom området naturvetenskap och lärande från förskolans läroplan (Lpfö 98, rev. 2010) som bakgrund. Genom intervjuer med pedagoger har vi studerat hur olika förskolor arbetar med hållbar utveckling. Genom observationer med barn, där vi har varit deltagande genom att utföra två olika experiment, har vi tagit del av barnens kunskaper och tankar kring återvinning och återanvändning.

AbstractAt the UN Conference on Environment and Development in 1992 the nations stated that traditional environmental policies were not sufficient to handle the multidimensional challenges posed by sustainable development. Governments needed to broaden their political decision making procedures in order to coordinate and integrate environmental, social and economic policies. Therefore a new tool was introduced in Agenda 21, National Strategies for Sustainable Development (NSDS). The aim of an NSDS would be to bring together actors from all parts of society to jointly reach a consensus on how to work towards the vision of a sustainable society. An NSDS would be seen as a strategic tool to help focus national policies for SD.

The purpose of this thesis was to find out what experiences teachers have from using a class blog in teaching. What are the advantages and disadvantages by the use of blogs in education?I have used qualitative interviews with four teachers in grades 1 to 6 who have worked with a class blog in teaching between one and three years.The study has shown that teachers' experience is that the blog serves as motivation and promotes learning for many different pupils and that, together with other digital tools is more equal. The main benefits that teacher mention is the expanded concept of text that offers multiple forms of expression and the authentic reader, which makes it more real, important and meaningful. Other benefits that come up are that it helps students to see their learning and learn from and with each other.

The purpose of this study is to examine the experiences of five students searching for information in the context of writing a bachelor thesis. The main questions regard what strategies they use whilst searching for information, their relevance judgements and their feelings. The method used is the qualitative interview. The students were doing their third term in psychology. All the students were interviewed twice while working on the thesis.

My intention with this paper was to investigate how the teachers in pre-school thinks about the physical environment in pre-school. Both the significance for the pedagogical activity and the children?s involvement in the design. I have done five interviews with pre-school teachers. The result shows that the pre-school teachers consider that the size of the premises and the availability to the material is important factors for children?s development and learning.

Study objects: JM, Folkhem and ABB.Purpose: The purpose with this study are to examine how the supplier relations are in the construction branch and compare that result with how the supplier relations are for ABB a production company.Theoretical: The theoretical chapter illustrates important and relevant parts of supplier relations, purchasing and supplier strategies to give good overview. The theoretical review will combine information from different fields to consent with the research problem.Method: A case study has been made on three different companies, one of the companies was active in the production industry the other two were active in the construction industry. Data was mainly collected through semi structured interviews on each of the three companies.Conclusions: The size of the company decided which point of view the company had on purchasing, traditional or modern view. All three companies had a centralized purchasing organization but the construction firms were more decentralized than the production company. The reason was that the construction firms were dependent with more flexibility when every construction project is unique..

Purpose This thesis tries to create an understanding of how male homosexual entrepreneurs, both as persons and as a concept, relates to the fact that entrepreneurship, as well as the society as a whole, is heteronormative. Moreover, it examines by what methods the male homosexual entrepreneurs cope with the seemingly paradox of a homosexual man who also is an entrepreneur. Method The method has been qualitative from a social construction-point of view. We have made semi-structured interviews with nine male homosexual entrepreneurs and structured the findings from the interviews with a computer programme and mind mapping techniques. We have compared the structured findings with theories, in an abducting manner, to find out an answer to the purpose of this thesis.

This study aims to investigate the domestic and work organization at the mansions located in the south of Västmanlands county years 1705-1849. The study takes into account the manors' size, ownership, owners' status and social changes. The study includes both large manors with noble owners and smaller manors with bourgeois owners.  The study examines how the households were formed, how they changed over time and how thet may have links to the Manor's ownership and size. The organization of labour is studied on the basis of how it changed over time and what it may have links to the owners ' status and the manors size. The focus is to answer how the connection was between household size, its composition, organization of labour and the owner?s status in the society.  Also if a difference can be seen between the strategies of the noble owners compared to the bourgeois owners..

The purpose of the following study is to examine whether or not differences can be found between a group of aspiring police students (N=59) and a student group (N=20). Comparisons were made between the following variables: general illhealth, subjective experienced stress, trait anxiety and the three coping strategies, which are emotion focused coping, problem focused coping and seeking social support. In addition the results were compared with former research on the general illhealth and trait anxiety of the police students with that of a group police officers with several years of experience (N=69).The result of this showed that the police students had a significantly better level of general than the studentgroup. Several positive relations between the variables were found, among others between illhealth and trait anxiety, subjective experienced stress and trait anxiety and also between different types of coping strategies and subjective experienced stress..

Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor:  Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..