Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it?s positioned towards different market segments.Author: Anna von Friedrichs Grängsjö & Niklas SvanlindhTutor: Jessica GustafssonPurpose: To overview the visual communication of Absolut Vodka and how it?s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address?Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed.

Today there are many applications of digital terrain models (DTM) and the requirements of low uncertainty increases. Most of the DTM are produced with Global Navigation Satellite System (GNSS), terrestrial laser scanning (TLS), airborne laser scanning (ALS) and total stations. Guidelines for the preparation and verification of DTM are found in Swedish Standards Institute ? Technical Specifications (SIS-TS) 21144:2007 and SIS-TS 21145:2007. These were defined in collaboration between Swedish National Rail Administration, Banverket, and Swedish Road Administration, Vägverket, to satisfy the needs of requirement formulations in the production of DTM planning, design and construction. The purpose of this paper is to produce and control DTM over Åkermans kulle, located west of the University of Gävle, according to SIS TS 21144:2007 using GNSS with network-RTK, TLS and ALS.

SammanfattningSyfteSyftet med studien var att utvärdera effekten av lektioner på en teoretisk patientskola, utifrån patienters skattade huvudvärk, huvudvärkshanteringsförmåga, aktivitetsbegränsning samt medicinkonsumtion vid huvudvärk. I syftet ingick även att undersöka hur deltagarnas kunskap, tankar och känslor om sin huvudvärk förändrats genom deltagandet i patientskolan. Syftet var även att undersöka deltagarnas förväntningar på lektionerna och om de uppfyllts.MetodMetoden som användes var av deskriptiv design samt single-subject experimentell design med ABA-format. Sammanlagt tre deltagare följdes före, under och efter interventionen. Antal mättillfällen varierade mellan 27 och 64 tillfällen.

This study aims to examine the way of teaching swim lessons. In addition, the study also examines the actual swimming proficiency of pupils in the 9th grade in different areas in Sweden.These are the question specifics which this study wishes to examine.How do teachers define the ability to swim?How do swim lessons differ, regarding to which area they are conducted in? How many of the 9th grade pupils in each examined community passes the bar for swimming proficiency?What does PE teachers do if one or several of the 9th grade pupils fails to show an adequate swimming proficiency?How do results in swimming proficiency differ regarding to different schools in different parts of the country?MethodThis study consists of two major surveys, one based on material gathered from qualitative interviews and the other on material gathered from observations. Four PE teachers and one swimming instructor were interviewed, as well as six different 9th grade classes, with a total of 145 pupils. In the observation the pupils participated in a swim test, where they should swim 200 meters from which 50 meters must be on their back and were categorized in three categories.

District heating covers around 80 % of the heating demand in apartment buildings and 10 % in single-family homes in Sweden. In the year 2010 the total input of energy to the Swedish district heating grids was about 70 TWh, which corresponds to 11 % of the total energy input to the whole energy system in the country. Through the combined production of heat and power the CHP-plants often reaches an efficiency of 90 % from energy in the fuel to produced heat and power. In order to keep the efficiency high it is important for the owners of the plant to have good knowledge about the plants performance at different operation points. Strängnäs Energi AB initiated this diploma work together with FVB Sverige ab in order to come up with a program for short term planning of the production of heat and power at the company´s CHP-plant.The work consists of three main parts.

Mosquitoes are found in extremely large numbers in the lower parts of the River Dalälven. In the year 2000 the mosquito nuisance was especially high, resulting in foundation of the Biological mosquito control project. Since 2001 mosquito larvae are controlled by using a biological pesticide BTI (Bacillus thuringiensis ssp israelensis). The mosquito fauna in the area is dominated by flood water mosquitoes, a group of mosquitoes that are very aggressive and form new generations of mosquitoes during every single flooding event during the summer. To be able to efficiently control the mosquitoes it is essential to know the extension and locality of the flooding.

Canine dilated cardiomyopathy (DCM) is a disease with high morbidity and mortality and with a high prevalence in certain breeds. Predominatly large breeds are affected, such as Great danes, Newfoundlands, Deerhounds and Dobermanns. One exception is Cocker spaniels, where both American and English Cocker spaniels are affected in a quite high frequency. Cardiomyopathy is characterised as a disease that affects the myocardium and gives an impaired heart function. To diagnose DCM following criteria have to be observed: 1. Dilation of the left ventricle. 2. Reduced systolic heart function. 3. Increased sphericity of the left ventricle. To be certain of the diagnosis, alternative reasons for the symptoms such as lung- and heart diseases with other etiologies have to be excluded Two different types of DCM have been found upon histological examination.

This thesis concerns the Gotlandic hill-forts (sw. fornborg) situated on a cliff or in an elevated position and which traditionally have been referred to as cliff-forts (sw. klintborg/höjdborg). The study derives from the notion that these monuments, diverse in size and shape, by archaeologists have been viewed and treated as a homogeneous category of ancient remains. The author?s key aim is to challenge this perception by identifying various subcategories from the 28 cliff-forts on the island.Ever since the archaeological discipline initiated the study of cliff-forts in the late 1800s and more or less to present day, the interpretations have been almost solely dominated by explanations of the military and defendable nature of them.

The objective of this thesis was to develop a method for the planning of road upgrading at Holmen Skog, a Swedish forest company. A critical issue for creating such plans is to identify roads that are suitable to upgrade to a standard that can handle heavy traffic during spring thaw, since spring thaw is a bottle neck for transporting timber. The method was tested in a case study at a district. The work consisted of two parts. The first was to retrieve and prepare geographical data for the roads.

European cities of today are under the challenge to find ways to stay competitive and flourish in a rapidly changing world, where the old patterns of centrality and periphery not necessarily holds true. New and improved communication networks, a changed political geography in Europe, and the globalisation of not only the financial and industrial markets but also to a certain extent the globalisation of people, have all led to great challenges for cities and regions.In a changed spatial reality the classic monocentric models are challenged by newer models of urbanisation. The polycentric urban region is one such model which has been used to describe urban regions like the Randstad in the Netherlands and the Rhein-Ruhr region in Germany. Regions which lack the single dominant central city of the monocentric models of old, and instead shows a high degree of more equal-sized and sometimes more specialised cities in regional cooperation. The polycentric urban region is in that aspect a possible model for how other urbanised regions in Europe may act to be able to position themselves as attractive urban regions and regional hubs in the European urban network.Polycentric urban regions are not a universal solution, though.

Lastbilstransporter av rundvirke har och kommer att vara ett viktigt led i svensk skogsindustri. På grund av ökade priser på drivmedel har kostnaderna för transport av virke stigit kraftigt den senaste tioårsperioden. För att svenskskogsindustri fortsatt ska kunna vara konkurrenskraftig behövs en effektivisering av hela värdekedjan, där ibland rundvirkestransporten. Detta examensarbete syftar till att belysa hur valet av antingen dubbelmontage eller singeldäck på släpet samt hur användningen av CTI-system påverkar ekonomin för en åkare, slitage på skogsbilvägar och miljön. Studien består av intervjuer, praktiska försök samt ekonomiska kalkyler. De som intervjuats är åkare som har erfarenhet från både singelhjul och dubbelmontage, åkare som har CTI-system på sina lastbilar och vägansvariga på skogsbolag. De praktiska försöken består av ett spårdjupstest och ett bränsleförbrukningstest.

Food-poisoning is a major health problem and an estimated half a million Swedes are food-poisoned annually, with acute gastroenteritis as a consequence. One of the major causes of contaminated foods is related to food- and waterborne viruses. To be able to trace back the source of contaminant, the method of detecting viruses must be specific and sensitive. No standardized method for detecting foods for sapovirus exists today. The aim of the work described in this bachelor thesis is to implement and opti-mize a real-time RT-PCR method for the detection of all genogroups of human sapovirus in foods.

The research group Soil and Water Management at the department of Soil and Environment at theSwedish University of Agricultural Sciences in Uppsala are studying greenhouse gas emissions fromcultivated peat soils. To measure carbon dioxide emissions from peat soils in the field the researchgroup are now using two portable carbon dioxide meters (Vaisala GMP343). For practical reasons,they plan to acquire a new type of automated field meter. The aim of this study is to evaluate thepresent meters to see how environmental conditions and instrument settings affect the results,which is meant to facilitate the introduction of the new field meter when the meters needs to becompared. As a part of the study the relationship between groundwater level and carbon dioxideemissions from peat soils will be investigated.The evaluation of the two carbon dioxide meters was made by connecting them to one single airtightsystem, with the aim of creating identical measurement environments.

This study was carried out at the request of the Swedish forest company Sveaskog which is an important producer of logging residues (branches and tops) intended for energy production. The company wanted to increase the average dry content to 60 percent in their delivered logging residues. At the time when this study was initiated, the dry content in the chipped logging residues originating from the Bergslagen district was at 52 percent. The aim of the study was to find out how windrows of logging residues could be arranged in order to help obtain desired properties such as increased dry content. Sveaskog had developed a system for evaluation of windrows and a standardized form was utilized to describe different properties of the windrows.

AbstractPurpose ? The purpose of this study is to examine the challenges that exist within thematerial handling process, to and from a department for service and maintenance at a hospital, and how the challenges can be managed to achieve a more efficient material handling process. In order to fulfill the purpose the following two questions where formulated:1. What challenges exist within the material handling process, to and from adepartment for service and maintenance at a hospital?2.