This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to increased brand awareness within the category, which is particularly important for brands within less salient subcategories. For strong brands however, category advertising leads to lower purchase intentions, an effect which could potentially be moderated by focusing the advertisement on the complementary nature of the products combined with promotional elements. The study also shows that there is no difference between advertising products jointly and separately when it comes to brand attitude, category attitude, typicality, brand purchase intention for weak brands and category purchase intention.

Private label introductions have been increasing in recent years. The main reason for this is that private labels increase the retailer's profits in the category. The purpose of this study is to examine how a private label introduction affects the category's performance. This study was conducted by studying the category's performance before and after the introduction, two categories are examined. Data have been collected at a Swedish retailer and consists of 38 stores, all located in Sweden and within the same store profile..

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also see the sponsorship view of the development of the brand, because of the sponsorship power to help the association to build and strengthen the brand.We have been interviewing important persons at the association Linköpings Hockey Club and also done interviews with a few sponsorship partners to get important information to analyze.As an association it is of outmost importance to disseminate the association?s image in the right way, which Linköpings Hockey Club has according to their sponsorship partners. The association has during the last years been working hard to take care of and strengthen the brand, which can be seen among the sponsorship partners.

The exhaust arrangement on a Scania V8 consists of one manifold at each bank connected to a twin entry turbine (8-2-2). A study in GT-Power has shown improved performance and reduced cylinder to cylinder variations using two manifolds at each bank in combination with a single entry turbine (8-4-1). This thesis work analyses the difference in performance shown in simulation and verify it by engine test.The initial work was focused on simulation in GT-Power. Investigating how exhaust manifold volume and pulses effects the turbine efficiency and the mean effective pressure during the gas exchange. To verify GT-Power simulations four engine tests with different exhaust arrangement have been made.The results from GT-Power simulation indicate that a larger exhaust volume improve the turbine efficiency.

Tidigare forskning har visat att implicita och explicita attityder formas och förändras oberoende av varandra, samt att allt fler politiker använder sig av sociala medier för att nå ut till sina väljare. Denna studie syftade till att undersöka hur deltagarnas implicita och explicita attityder, gentemot två fiktiva politiker, påverkas av traditionella och sociala medier. I studien användes en experimentell mellangruppsdesign där deltagarna slumpmässigt fördelades till olika betingelser. Dessa bestod av positiva och negativa nyhetsitems från dels traditionella dels sociala medier. I undersökningen, som genomfördes på internet, deltog 126 personer. För att mäta deltagarnas attitydförändringar användes dels ett Implicit Association Test (IAT), dels ett explicit frågeformulär.

Tidigare forskning har visat att implicita och explicita attityder formas och förändras oberoende av varandra, samt att allt fler politiker använder sig av sociala medier för att nå ut till sina väljare. Denna studie syftade till att undersöka hur deltagarnas implicita och explicita attityder, gentemot två fiktiva politiker, påverkas av traditionella och sociala medier. I studien användes en experimentell mellangruppsdesign där deltagarna slumpmässigt fördelades till olika betingelser. Dessa bestod av positiva och negativa nyhetsitems från dels traditionella dels sociala medier. I undersökningen, som genomfördes på internet, deltog 126 personer. För att mäta deltagarnas attitydförändringar användes dels ett Implicit Association Test (IAT), dels ett explicit frågeformulär.

The purpose of the present study was to translate Western AphasiaBattery ? Revised (WAB-R) to Swedish and test the translation on a group of nonlanguage-impaired individuals. The purpose was also to establish equivalencebetween WAB-R and its Swedish translation and to examine a possible correlationbetween test results and the background factors sex, age, educational length andfirst language. 67 subjects participated in the study. The results showed that femalesex, long education (?12 yrs) and being a native speaker of Swedish had significantpositive association to a higher test result.

Människor med långvarig smärta undviker ofta fysisk aktivitet. Explicita och implicita attityder kan tänkas vara en komponent i detta undvikande. Studien syftar till att testa ett stimulusmaterial som möjliggör en tillämpning av Implicit Relational Assessment Procedure (IRAP) som metod för att mäta implicit attityd i förhållande till fysisk aktivitet hos personer med långvarig smärta. Explicit och implicit attityd undersöktes hos 11 smärtpatienter och 15 friska kontrollpersoner. 2 av smärtpatienterna och 9 av kontrollpersonerna lyckades genomföra hela proceduren.

On behalf has a questionnaire been conducted with the aim to find out the members opinion regarding the management of the association. The survey showed that association has a strong position locally and that the forest owners generally are satisfied with the management and the competence among the forest super visors. The main opinion is that the association can improve the communication with the forest owners before as well as after the sale of forest products..

Swedish design is known all over the world and is seen in national as well as in international arenas. There is only one design organization in Sweden that has the task to represent Swedish design in public. The organization is Swedish Form and it is the oldest design organization in the world. It has a huge influence in our society, within design and form. In the end of 1990 the association received its first government assignment, which still continues.

The horses? natural behaviour is easier to satisfy in a loose-housing system than housed in a traditional box. Law?s and science suggest that we should house horses in loose-housing, which improve the horse possibility to perform natural behaviours, to interact socially with other horses and to have more possibility to movement. It?s more timesaving in a working population aspect and a economic gain in materials. We noticed that it?s different opinions about what people in the horse society thinks about having youngsters housed in a loose-housing system.

Arbetet behandlar Single Sign-On och två-faktorsautentisering inom hälso- och sjukvården. Syftet med rapporten är att undersöka eventuella utmaningar samt de möjligheter som ges vid införandet av Single Sign-On och två-faktorsautentisering i förhållande till nuvarande autentiseringsmetod. För att besvara rapportens forskningsfråga har kvalitativa forskningsintervjuer tillämpats. Även en enkätundersökning har genomförts för att få användarnas åsikter. Resultatet påvisar att en Single Sign-On tillsammans med två-faktorsautentisering uppfyller de säkerhetskrav som ställs mot hälso- och sjukvården samtidigt som det dagliga arbetet underlättas för vårdpersonalen.

Sweden has a growing proportion of children living in a multilingual environment. It is thus highly important that caretakers as well as professionals who meet these children have knowledge of multilingualism and its impact on language development. Also, an increase of referrals of multilingual children with suspected language impairment to speech and language pathology clinics is seen.The objective of this study was to investigate the linguistic ability in both Swedish and Arabic in a four year old child with suspected language impairment. A further aim was to implement an intensive intervention and evaluate the efficacy of it. Language testing in both languages showed that the boy?s greatest need was in the lexical domain.

Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that?s where the importance of inference comes in. To create inference implies creating meaning from something that is not explicitly given. Having knowledge about this process offers great possibilities, while not taking it into account may involve risks.