Sports Marketing is a growing part in the world of sports today. Our main purpose of this paper was to analyze which role marketing plays for an ice hockey organization in the Swedish elite today. For this study we did a case study research on the Swedish team Södertälje Sportklubb, where we interviewed seven people. In addition to the people in the organizations we chose to interview two sport journalists. This research was made from an organizations point of view and all of the interviews were of qualitative character.

This essay is an investigation of the level- and importance of interactivity on YouTube for the active user. YouTube is a great example of a user-friendly Internet environment which enables the users to take part in a virtual community where they can create the content and, with the various functions the site has to offer, interact with each other. With Uses and Gratifications as a tool for this research we look at the motivations and needs of the user and how they come into play on the most popular video distribution site in the world today. Qualitative interviews on Swedish respondents give us insight in how the YouTube-users with their own words perceive this relatively new highly interactive era. We focus on a narrow group of the most popular age-group of YouTube-users to go deeper - not to expand.

New technologies and new consumer behaviors are having a large impact on mediacompanies. The biggest change is in the behavior of the younger demographic whereold platforms like television are abandoned for new online platforms. In this newworld, media companies and organizations need new tools and business models tostay competitive. One such tool is Design Thinking, a term used to describe a cognitivedesign-specific set of activities used during a design process. It has been popularizedin commercial areas and there the term is used to describe an applicable workflowused to promote the skills required to use Design Thinking.

Gastric ulcer is a common disease among pigs in the whole world where an intensiveproduction occurs. It is mainly the upper region, the nonglandular region of the stomach thatis affected. Gastric ulceration is a disease with several risk factors. The factor that seems tohave the largest impact on the development of gastric ulceration is a small particle size of thefeed. The reported prevalence of gastric ulceration differs from 5 to 100 % and it is a largeherd-to-herd variation.

We examined why file sharing is such a widespread phenomenon and what drives the persons that using file sharing, and what consequences it has on their consuming and ownership. We reached our goal by interviewing ten people who download files, using a qualitative method. We present the internet community where sharing files, copyright and the IPRED law are important ingredients for how the new generation consumer?s patterns look like. Today you can travel all over the world with a push on a button in just a few seconds.

This essay concerns the fantastic and its position in narration. The fantastic's defintion is based on Martin Horstkotte's defintion in The Postmodern Fantastic and the essay focuses on the noncontextual aspects such as the clash between two incompatible fictional worlds and the absence created. Instead of the ordinary identification of the established fictional world with realism and our reality it is suggested that both of the colliding fictional worlds are fictive and that the established one not necessarily need to be realistic. Exampels on how the fantastic takes place on the syntagmatic level in a narration is drawn from the short story ?Samvetets fantasi? by Clas Livijn when analysed with Peter Brooks' closurebased narratology theory in Reading for the Plot.

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

Our modern society is in many ways built with and dependent on fossil fuels, which are used for energy production as well as for transporting humans and goods. Without the oil, many of the things we take for granted would not be possible. During the last century, the use of oil has increased steadily and will probably keep increasing as the world population and the economic well-being for many people increase. Since the oil is a finite resource, we will have to find other fuels that can replace it if we want to keep the same rate of development in the future as the availability of petrol fuels will decrease with rising prices as a result. Furthermore, fossil fuels have the disadvantage that they produce harmful emissions when combusted and thus affect the climate and air quality locally and globally.

The project was carried out together with OC Off Course who manufactureand distribute mainly electric bikes.In today?s society, alternative sources of transportation becomes more andmore present and several bicycle sharing programs arises in major citiesacross the world every year.Something that doesn?t exist too much as of yet is bike sharing programsthat uses electric bikes. An electric bike is a convenient way oftransportation as well as a good way of avoiding traffic. With an electricbike you avoid having to sweat when biking over hills or when you need totravel over longer distances.The goal of this project is to develop a bike sharing station according tothe functions need to be met.This thesis Is based on Fredy Olsson´s methods principkonstruktion aswell as a couple of concept generating methods from Kenneth Österlin.From this, a number of sketches were made that later was evaluated inseveral steps in conjunction to a set of specifications. A 3D model of theselected concept was later made in CatiaV5 for a complete product..

Content and Language Integrated Learning (CLIL) is a relatively new method for learning a foreign language. CLIL programs are growing in popularity and more and more schools are adopting it all around the world. There is still no special education for the teachers working with CLIL, though research suggests it may be an effective method for achieving good results.To get a realistic view of the work of a CLIL teacher, I have interviewed four different mathematic teachers who work at CLIL international schools in Spain with English as the foreign language. I have compared their methods and experiences with the main ideas of current research in this particular field.The survey shows that the teachers? views about how CLIL is to be used do not completely correspond to that of the research.

Internet  has  given  possibilities  to  a  whole  new world within communication. Nowadays  the communication  inside organisations and companies  takes place  through  the Internet. The  idea  of  this paper  arose when one of  the  authors discussed  the  general  involvement of  the  tenant-owner?s association  in  the committee. Providing a new channel  for  communication  through a homepage  could  affect  the  attitude  of  the  tenants.  We  were  curious  of  what  effect  on communication  introducing a homepage would give.

To this day, battery of women is a global problem. The aim of this paper is to examine this problem in the country that is considered to be one of the most equal countries in the world, namely Sweden. How big a problem is it, what is the social outlook of the victim and how does the Swedish justice system respond to this issue? These are some of the questions that will help to form an answer to the question if Sweden is a sanctuary for femalebatterers.Due to the resistance of implementing the entire penalty scale and the use of judicial methods, such as restraining orders and its effect on the women, the conclusion drawn from the answers is yes - Sweden is that sanctuary. The Swedish justice system is not tough enough when it comes to the abuse of women.

Arms trade is a multi-faced issue, it can increase the state's economic revenue; however also endanger the human security. The European Union's member state United Kingdom is one of the five largest arms traders in the world. The EU promotes human security in its work, especially in the union's development policies. These circumstances address the main question of the study: is there a contradiction between the UK's arms trade and the EU development policies. The objective of this study is to research the stately weapon use in three of the UK's trading partners, and how it could affect the EU development policies.

The process of gift-giving is something that occurs all around the world, and most people are both givers and receivers of gifts. While receiving a gift is often associated with joyous feelings, purchasing and giving a gift may not generate the same feelings. The worries of giving a gift may include anguish of finding the right gift for the right person, and not to mention it shall be appropriate given the situation. This paper aims to describe consumer attitudes in various gift-giving occasions. To give another perspective the paper also discusses and describes the term of self-gifting, when the giver and receiver is the same person - you.

Storm water management has become a more important matter as urban areas are expanding and natural areas are being exploited. As nature landscapes are being converted into hard surface areas storm water flow is affected both in terms of velocity and size. A flow increase can easily result in a flooding if the dimensions of the pipeline system are inadequate. Considering predicted upcoming climate changes, flooding?s may become more common in urban areas in the future.