AbstractIn this essay I am examining the representation of popmusic with particular focus on gender and identity in two youth magazines called Kamratposten and Julia. Using the method of Norman Faircloughs critical discourse analysis I have studied ten interviews with popmusicians from each magazine based on the theorys of representations, discourses within popularmusic and queer theory. The intention with this study was to examine how popularmusic is represented in youth magazines. If the magazines were reproducing femininity and masculinity in the interviews with the musicians, and in the representation of popmusic in the magazines. And also if there were any differences and Similarities between the magazines regarding the representation of popmusicians.The analysis lead to the conclusions that how popmusic is represented in the magazines depends on what the magazines wan´t to represent on the basis of their target groups and ideologies.

This master thesis aims to examine the process of indexing fiction when it comes to area of sexuality and gender identity. The empiric work that forms the basis of the thesis are three investigations:(a) examining the current status of indexing fiction within the catalogues of six Swedish medium-sized libraries;(b) interviewing librarians who allocate the subject headings; and(c) an analysis of the Swedish subject heading system Att indexera skönlitteratur.This will be concluded with an analysis of the gathered material through queer theoretic standpoint with the help of critical classification and its inclusion through separation, and marginalization where subjects that differs from the norm is included but only by being separated from the norm, or ignored totally. This will show that there are Similarities with how different groups get treated within the classification systems and how they are treated in subject heading indexing. An example of this in Att indexera skönlitteratur is that heterosexuality never is mentioned in the subject heading but is always present as the silent norm, while gender identity is marginalized through exclusion of the subject heading, and related words are instead being included under sexual identity..

This thesis examines the subject of reference interviews and the ways librarians form an opinion of users information needs. Using literature and interviews with three librarians I look at the questions below: - Why and when are reference interviews needed? - What significance do they have? - What ideas exist about the performance of reference interviews? - Are there any differences in librarians views of the questions above compared to views in the literature? Results from literature studies and interviews show that reference interviews can be important when librarians try to find out more about users information needs. However its neither necessary nor possible to analyse all reference questions. Librarians therefore need to determine if a reference interview is needed or not.

This Master s thesis deals with the display of library media, whether it is conceivable and desirable to draw inspiration from the retail business when displaying articles. The questions asked are: are there, in the retail sector, well established display ideas and - if so - what do they look like? Are the Similarities in conditions, between the branches, sufficient? In conveying the ideas to libraries, are the potential differences not obstructive? Is there, among librarians, a positive attitude towards further development of library display techniques? The results were achieved by interviewing shop window dressers and librarians. In addition, a survey was sent to the library managers of 65 public libraries in southern Sweden. The results show that there are established ideas and methods of displaying materials, and that the ideas are manifested in frequently used techniques.

The aim of this Bachelor thesis is to gain an insight into whatgirls and boys choose to read in their spare time. Thetheoretical perspective with which the subject matter isviewed is that of gender and genre. I would like to see ifthere are differences or Similarities in their choice of genre.The material stems from a promotional reading projectconducted in the summer of 2012 aimed at children in theage group 6-16. The number of participation children were146 an 730 books were read. They were divided into agegroups and genres respectively.The analytical method is a quantitative and qualitativecontent analysis.

The purpose of this paper is to examine how four teachers treats and teaches aboutxenophobia and right-wing extremism. A further aim of this study is to investigate whetherthere are any differences in how a teacher at a vocational high school treat and teachabout xenophobia and right-wing extremism against the teacher at a preparatory school, theydo. To achieve my purpose I have used qualitative interviews of semi-structuredform.These interviews were done with two social studies teacher at a vocational high schooland two social studies teacher at a preparatory school.My results show that teachers all too often respond to xenophobic views directly into theclassroom by reasoning and discussions with students. In my resault is also evident thatthere is a big difference between the teachers at the schools how much time you devoteto xenophobia and right-wing extremism in teaching.The conclusions show that these differences largely depend on which group of students thatteachers have.The conclusions will also be that there are great Similarities between the way teachers reasonabout how to deal with xenophobia and the means to do, they also are relatively similar..

The overall purpose of this essay is to come to a deeper understanding about videos in the Youtube beauty community by using a mixture of qualitative and quantitative methods. By answering the main questions of the essay which are; What quantitatively measurable components are there in the videos that can be seen as contributing factors leading to the fact that some generate more views that others?; Is there a set mold for success containing certain aspects that a video must have to stand out?; What correlations can be found between the two categories of analysis and how do these potential correlations affect the popularity of the video? and What effects do specific components on the level of popularity of the video?, we?ve been able to distinguish differences as well as Similarities on both qualitative and quantitative levels. We have also seen that using the two methods together have enabled us to reach more profound results. The main result that we have found on a quantitative level is that there are obvious correlations between a high level of popularity and a good visual quality.

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

The purpose of this bachelor essay was to analyze two Swedish district footballassociations and how the responsible coaches of the elite youth developmentteams identify and select talent. Key questions in the thesis were how thecoaches described their leadership and their own part in the team, how thecoaches identify talent, how they work with the selection process and theiropinions about the elite youth development team structure. The study wasbased on 7 semi-structured interviews. The interviews showed differencesbetween the district football associations but also many Similarities in how theyselected the team during the talent identification process. All coaches wereinvolved in the selection process but the way they talked about developing eliteplayers varied.

The aim of this thesis is to examine how mirrors were hung and used in decorating a room during the gustavian period (1770-1810) and the functionalistic period (1930-1939) in Sweden. I have compared the two styles and the way of decorating with mirrors. Based on the comparison I deduced the differences and Similarities. The material which the thesis is based on are three drawings and one painting depicting four gustavian rooms containing mirrors. To illustrate the functionalistic period I used four photos from the catalogue from the Stockholm exhibition in 1930.

In this essay suggested pathogenesis of secondary hypertrophic osteoarthropathy (HOA) is reviewed. HOA, characterized by; periostitis, periosteal proliferation of tubular bones and arthritis can develop due to many different underlying diseases. The syndrome is most commonly seen with intra-thoracic malignancy or chronic pulmonary infections. HOA has previously mainly been described in humans and various domesticated species. More recently, through wildlife disease monitoring, cases have also been found among wild animals.

Our main objective with this essay was to study VisitSweden?s effort to sell Sweden to foreign markets.This has been studied in relation to VisitScotland work and approach. We collected empirical data consisting of document studies and interviews with representatives of VisitSweden and VisitScotland. In addition, we have supplemented with an interview with a representative of Svensk Destinationsutveckling AB. We based our analysis of our empirical data on previous research in destination marketing.

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

The purpose of this essay is to examine the relationship between visual communication and female homosexuality within the field of magazine design. As the creative part of the project I have chosen to make a redesign of Lotus magazine, the very first Swedish magazine with lesbian and bisexual girls as the target audience. The questions of which the project is based on are: Which stereotypes, differences and Similarities can be found in visual communication addressed to a heterosexual versus a homosexual target audience? What kind of design attracts non-heterosexual girls and how can I create a design for Lotus magazine that is appealing to lesbian and bisexual girls and yet still makes it possible to compete with traditional girls? magazines? In order to examine my research questions I have done literature studies within the field of gender and sexual identity in relation to visual communication. Additionally, I have analysed the design of competing magazines on the market and conducted a survey among representatives of the target audience of Lotus magazine..

This thesis deals with the cultural efforts of the Swedish labour movement during the periodof 1917-1939. It aims to examine the Similarities and differences between social democratsand communists in their approach towards culture.My theoretical guidelines are the dialectic and materialistic view on history as set forth byKarl Marx and Friedrich Engels.I have examined some important individuals in the cultural debate within the Swedish labourmovement, such as Ture Nerman and Arthur Engberg, and I also briefly outline the debate inthe Soviet Union from the classics of Lenin and Stalin.I have found that the social democrats were mainly concerned with a democratic distributionof the existing bourgeois culture rather than working for the creation of a new proletarianculture; the communists on the other hand made considerable efforts to benefit the workers'own culture based on class struggle, but failed to threaten the social democratic ideologicalhegemony among the Swedish working class..