ABSTRACTParental support is needed because it promotes a positive development in children, because parents ask for it and because it has positive effects on the public economy. Those responsible in Sweden for Child health care have shown an increased interest in supporting parenthood.Aim: The overall purpose of this study was to investigate what kind of support parents today desire from child health care. An additional purpose was to investigate if they feel their needs and wishes are met.Method: The study has a descriptive and qualitative design. The selection was eight parents of children under eighteen months of age: four mothers and four fathers. None of the participants were couples.

The purpose of this study is to examine the phenomenon ?Living library?, where people are lent out instead of books. First it is looked into what the Living library means to the person who is borrowing a living book and what it means to the living book itself. Than the Living library is put in a public library context. This is done through a case study of the city library of Helsingborg and the city library of Malmö.

Hur vi upplever ett besök i en butik påverkas av en mängd olika faktorer. En av faktorerna är andra konsumenter som finns runt omkring oss i butiksmiljön. Att shoppa innebär inte enbart att man går och köper en produkt, att shoppa är lika mycket en upplevelse. Att shoppa kan fungera som avkoppling, ett nöje eller rent av ett sätt att fly vardagen för en stunds rekreation. Shopping är även ett sätt för konsumenter a tt uppleva sociala möten av olika slag.

Rubrik: Business or pleasure? En studie över framtidens köpcentrum.Problem: Vi vill teoretiskt skissera hur citygallerior kommer att se ut i framtiden, vilka trender som råder och därmed även beröra hur situationen för citygallerior är i nuläget. Men då detta problem är förhållandevis teoretiskt vill vi även kartlägga det mer empiriska problemet om hur kunderna vill att citygallerior ska se ut i framtiden och hur de upplever dagens citygallerior.Syfte: Syftet med denna uppsats är att öka förståelsen för hur framtiden för citygallerior ser ut genom att studera den forskning som råder inom området och studera de trender som råder. Syftet är även att undersöka hur kunderna vill att citygallerior ska se ut i framtiden genom en enkätundersökning.Teori: De teorier vi använt oss av handlar främst om köpcentrum och allt vad det innebär, framtiden, kundtillfredsställelse, shoppingvanor och olika shoppingsegment. Vi har använt oss av både svenska och utländska källor.Metod: Vår uppsats är skriven på uppdrag av ett fastighetsbolag och vi antar därmed ett företagsperspektiv.

The market for fashion and interior consists of a large amount of retail chains, which together creates high competition. To be able to compete and to be the most obvious choice for the customers, retailers must review their activities that exist in the company and improve them. This concerns store chains since it is so important that the stores communicate the retailers strategy and it is very critical because of the impact that the stores have on the communication with customers. It is after all in the stores that the buying decision is made. With this information, it is important to strive for uniformity through the chain and especially the stores.

The conflict in the former Yugoslavia was characterised by extensive war crimes committed by all parties in the conflict. Two international courts, The International Court of Justice and the International Criminal Tribunal for the Former Yugoslavia, have both judged if a genocide was committed in this conflict. This paper examines how these two courts relates to each other concerning their legal judgement of the crime of genocide. Two cases are analysed; the judgement of Radislav Krstic´ at the ICTY and the case Bosnia and Hercegovina v. Serbia and Montenegro at the ICJ.

AbstractTitle: The game of playing: A media ethnographic study of children playing videogames on a Swedish after school recreation centre. Spelet om spelandet: En medieetnografisk studie av barns dataspelande på en fritidsklubb.Number of pages: 46Author: Peter BrandbergTutor: Amelie HössjerPeriod: Spring term 2008Course: Media and Communication studies DUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim with this study is to describe how children play video games in an everyday context. In this study this context consists of a Swedish after school recreation centre. By combining three different aspects on the activity this study tries to understand how both the video game and the social and cultural context in which the activity takes place in influences it. This by taking one analyse of the specific game that the children played at the time of the study and how the overall environment is structured into account.

Recreation leaders on youth recreation centres is a professional category, mostly mentioned in the public conversation when it comes to taxes and youth problems. But what do they really do, what outlook do they have to their task, and finally, how are their daily lives like at work? The stories of twelve people represent the basis of this essay which itself consists of two separate studies. Six professional recreation leaders speak about their view of their own work, based on background, mission, education, ethics and position. The recreation leaders´stories reflect a worksituation with meetings of great significance andimportant standpoints.

We have examined how the dependence, identity and social bonds affect customer loyalty and attachment to a training centre. The method used is a survey on SATS Karlstad city where 128 respondents were asked, out of which 118 surveys were used in the final analysis. The data was analyzed using ANCOVA and multiple regressions.The result showed significant relationships on attachment between identity and dependence. Social bonds had no significant effect on the attachment a member have towards training centre. Customer loyalty was measured by how long the individual has been a member and his or her training frequency.

The aim of this MA thesis is to examine how users regard and receive the services offered by a specific public library. We also examine what the conception of service means to the users and how they perceive this service being offered by the library. We look upon if and to what extent the service conception depends on contact with the library staff. The methods used are qualitative interviews and analyses of documents directing the library activities. The public library we have examined in this respect is the public library of Västerås.

The purpose of this paper is to examine the subject indexing in the bibliographic databaseKVINNSAM at Kvinnohistoriska samlingarna. the documentation and information centre·of Women's studies in Sweden.The focus of the study is the list of index terms produced at this centre. The paper tries to answer the following questions: a) How has the indexing developed? b) How can it be improved? c) Is there a need for feminist indexing? The method of the study is primarily observations and interviews. Texts and ideas by Birger Hj¢rland, D.

The purpose of this study was to investigate the connection between store layout and how it affects us as shoppers. We formed our research questions based on literature. The study was based on observations of shoppers without their knowing they were observed. We didn?t tell shoppers since the science of shopping says that shoppers pattern of movement is something that?s subconscious and if the shoppers had known it would have affected the result of the study.

Denna studie vill belysa hur konsumtion och identitet är sammankopplade och påverkar varandra åt båda håll. Identitet påverkar konsumtion och konsumtion påverkar identitet och det kan vara svårt att se vart det ena börjar och det andra slutar. Studien frågar sig hur konsumtionsmönster och känslor kring konsumtion beskrivs samt hur konsumtionsmönster kan förstås i relation till den fysiska identiteten?Enligt de teorier som finns runt konsumtion och identitetsskapande påverkar möjligheterna till konsumtion individens identitet och känslor vid konsumtion påverkar hur ofta individer konsumerar. Empirin i studien som har samlats in från sex kvinnor med olika åldrar genom semistrukturerade intervjuer illustrerar att ålder inte påverkar kvinnornas likheter och olikheter.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.

This is a product development project which has developed a prototype in order to facilitate for people using mobility devices when they want to buy a larger quantity of groceries. The prototype is a shopping cart composed with the upper part of a walker.Today there are many different types of mobility devices used by elderly and people with physical impairment. According to Myndigheten för samhällsskydd och beredskap (MSB) are accidental falls the most common cause of accidents in Sweden.This project has been using Computer Aided Design (CAD) as a tool to create a visual image of the prototype. The advantage of this is to modify the functionality and performance of the prototype on the computer before the modification takes place in the real model. Using human manikins, the CAD model was rendered in natural surroundings to get as true a picture as possible.