Uppsatsens syfte är att studera hur tre butikschefer och en centrumledare i gallerian Smedjan, Luleå, ser på upplevelsehandel och värdeskapande i butiker. Denna studie är kvalitativ med hermeneutiskt förhållningssätt och abduktiv ansats. För att kunna besvara forskningsfrågan, uppfylla syftet och förstå den empiriska forskningen använde jag mig av en rad olika källor. Jag har intervjuat tre butikschefer i köpcentret Smedjan i Luleå centrum samt centrumledaren för Smedjan.Denna studie har visat att förutom professionellt bemötande från butikspersonal så har det lilla extra, det som kunder upplever är värdeskapande, blivit något som butikschefer också uppmärksammat. Det kan vara kläder som exponeras på nytänkande sätt, en medarbetare som bemött en kund med empati, kunskap och förståelse eller ett överraskningsmoment i butiken som väcker förtjusning hos kunden.

The purpose of this study is to investigate how the Swedish laws regulate the proactive work of employers to prevent employees from getting sexual harassed or harassed on the basis of sex. The purpose is also to investigate how employers are supposed to handle employees whom have been sexual harassed or harassed on the basis of sex. Sweden has a segregated labor market which means that women and men tends to select different professions. This leaves marks on the equality for women and men, which also has effect on the fact that women and men are being harassed in the workplace or situations associated with the work. By investigating genderresearch I am hoping to find out why more employees get sexual harassed or harassed on the basis of their sex in segregated professions.The definition of sexual harassment is unwanted behavior that alludes on sex, and thereby violates the person?s dignity.

Internet är en del av vardagslivet och har fått ett stort inflytande på hur människor idag lever sina liv. E-handeln är en del av helheten som bidragit till förändringar i konsumenternas beteende; hur de handlar och söker information. Företagen utformar sin strategi utefter detta för att kunna hantera olika moment i köpprocessen. Resultatet av ovan nämnda förändringar är tillkomsten av nya tjänster samt förändringar i användningen av sociala medier och andra marknadsföringskanaler, både från kunders- och företags perspektiv.Sociala medier används idag i stor utsträckning och företag försöker marknadsföra sig genom dessa kanaler för att nå sina befintliga och potentiella kunder. Den typen av marknadsföring uppskattas inte alltid av alla kunder och ställer då krav på företagen att de använder sig av de sociala medierna på ett gynnande vis för alla parter.

The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. Customer loyalty has been proved to be an important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The aim is also to understand the strategic implications of the factors involved.

This master?s thesis investigates in which ways students seek out and access their textbooks and how they use their university?s library in this process. Data is collected through interviews from six students several semesters into their studies at the University of Stockholm. For the interviews two students each were selected from the fields of law, economics and humanities. The empirical findings were analyzed using T.D Wilson?s model of information behavior (1997).

Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent.

Our purpose of this paper is to seek an understanding of which service quality factors that affects customers in their decision making progress regarding purchasing financial services such as pension products. We also seek to evaluate the different service quality factors by compare their relative strength against each other. The study aim to investigate if there are any connections between customer behavior variables such as gender, age and income in comparison to these service quality factors related to pension products.The findings aim to help a small financial institute such as our case company Plain Capital to understand how their customers experience service quality regarding pension products.In order to find empirical results we conducted a qualitative research as well a quantitative research. The qualitative research employed both a focus group interview with pension savers and an interview with our case company Plain Capital. We were able to identify the service quality factors for pension?s products with help from the focus group interview.

Cows are ruminants and they need fibers in their feed and sufficient eating time to function psychologically and physiologically. Many of our cows don?t get enough forage and too much concentrates, which given in the wrong way may cause health and behavior problems. Too much concentrates at once makes the pH in the rumen sink and this may cause decreased fiber utilization since the microbes in the rumen are negatively affected by this. The cow may also get serious problems such as laminitis and abomasal dislocation.

Aim: The aim of this study is to examine roma women´s experiences of health professionals? attitudes towards them in Swedish health care. Method: Exploratory qualitative study with individual interviews was used. Semi-structured interviews were conducted with eight women of Roma origin. Data were analyzed using a qualitative content analysis.

In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.

Föreliggande undersökning är en kvantitativ attitydstudie vilken bygger på Izec Ajzens Theory of planned behavior. Teorins utgångspunkt är att individens beteende föregås av en intention att utföra beteendet. Intentionen grundar sig i tre faktorer: individens attityd gentemot beteendet, subjektiva normer och individens upplevda beteendekontroll. Studien syfte är att i första hand studera ungdomars attityder gentemot läxläsning och delaktighet på lektioner. Syftet är även att kartlägga vilka faktorer som i störst grad påverkar intentionen att studera och hur intentionen skiljer sig mellan könen.

The tribo system ice-curling stone was investigated in order to understand the mechanisms behind the stones' behavior on the ice sheet. The problem with non-identical stones should also be addressed.The stone curls, that is, its sliding path deviates from a straight line to the right for a clock-wise rotation and to the left for a anti-clock-wise rotation. Several mechanisms to explain this behavior have been proposed over the years but none has been successful.By carrying out experiments at the local curling rink and studying silicon castings of ice- and stone-surfaces with scanning electron microscopy and vertical scanning interferometry, it has been decided that the curl is not due to dry friction, ice-debris or the difference in friction on the left and right side of the stone. The side force comes from the fact that the friction is higher at the back of the stone than at the front.The contact between stone and ice is never completely dry, nor in the hydrodynamic lubrication regime. It is probably a combination of hydrodynamic lubrication and a contribution from mechanical scratching of the ice.

Sleep is essential for all mammals and they all have different sleep patterns. Wild horses normally spend 2-8.5% of a 24-hour period in recumbent position while stabled horses lie down 11-20%. To fulfil the need of rapid eye movement (REM) sleep the horse must lie down with support against the ground for the head. The lying behavior can be affected by external stimuli such as age, food intake, bedding materials and if the horses feel safe or not. This study investigates the lying behavior of horses on different bedding materials; wood shavings and filled rubber mats (HIT SoftBed®).

Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent. Huvudresultatet visar att det finns en oro hos individer inför miljön och framtiden och 94 procent av deltagarna anser att miljöfrågor är viktiga.

In this thesis recruiter?s attitudes and usage of social media within the media business has been examined. The purpose was to find out whether a certain type of behavior in social media could or could not lead to a future employment. How much weight is put on the virtual identity and what does recruiters look for when the look someone up on the internet. Personal interviews with recruiters were done in six different media companies in Stockholm to find out how they used social media when searching and employing new employers.