Syftet med denna uppsats är att genom intervjuer med tre medelålders kvinnor, ta del av deras upplevelser av Adventsmarknaden och friluftsmuséets Lilla Julmarknad i Gamla Linköping. Genom intervjuer och deltagande observation vid marknaderna undersöker jag på vilket sätt informanterna besöker en marknad och hur deras syn på shopping och service styr deras besök. Uppsatsen belyser hur de shoppar när de besöker en marknad, hur de ser på service och hur detta påverkar deras upplevelse. Slutsatsen av denna studie är kortfattat att de besöker marknaden, och shoppar på tre skilda sätt. De definierar och uppskattar service på olika sätt och handlar olika typer av varor.

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

Syftet med uppsatsen är att utvidga förståelsen för kvalitetssäkrings-systemet Mystery Shopping. Det görs genom att studera hur de anställda i en serviceverksamhet, på sin arbetsplats, uppfattar systemet. Avsikten är vidare att utifrån detta ta reda på vad som kan ha påverkat denna uppfattning. Metod:Då Mystery Shopping är ett vanligt förekommande kvalitetssäkringssystem ville vi studera hur de anställda uppfattar kontrollen. Uppsatsen består av en explorativ studie där vi med hjälp av tre kvalitativa intervjuer skapar en förförståelse till kvalitetssäkringssystemet.

Syftet med uppsatsen är att undersöka och analysera shoppingbeteendet vad gäller mode hos svenska män och kvinnor i åldersgruppen 20 till 30 år. Vi vill undersöka vilka likheter och skillnader som finns mellan mäns och kvinnors shoppingbeteende. Uppsatsen är baserad på en kvantitativ undersökning, där vi har genomfört en enkätundersökning med 200 respondenter i målgruppen. Enkätundersökningen har utformats med hjälp av en kvalitativ metod, där vi har samlat en liten fokusgrupp som har fått diskutera sitt shoppingbeteende och sin syn på shopping av mode. Enkätundersökningen har varit webbaserad och genomförts med verktyget QuestionPro?.

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

Shopping for groceries often means that, as consumers, we travel to the grocery store ourselves, by ear, bike or on foot. At the store we pick out the groceries that we want, go the register and pay for them. During the last couple of years consumers in Sweden have been given the opportunity to let someone else select and transport the groceries to their home instead, so called home shopping. As this report is being written, the possibility to buy groceries this way is somewhat limited, but many forecasters believe that in the near future it will increase immensely. Because of the large volumes of groceries that are being transported, there is great transport work being done in the supply chain.

Some theorist, like George Ritzer and Max Weber, claim that everything has its optimal process and that all companies therefore will strive towards standardization. Researchers like Paco Underhill and Pine & Gilmore on the other hand, claim that an increasingly global competition forces businesses to focus more on consumer demands, experiences and differentiation. This thesis challenges these statements with empirical data by looking at shopping malls and their strategies as well as consumer preferences. It arrives at the conclusion that output is primarily driven by customer demand, and that consumers value a certain part of predictability..

If one looks at physical planning in Sweden today one can see that while talking about densification of existing development, reduced emissions and careful use of important land, urban sprawl is a fact with development of sheer residential districts in the urban edges and shopping malls in each and every municipality. As sustainable development is an essential goal for physical planning to strive towards, it is worth questioning if the direction of today?s planning will lead to the goal. A sustainable development can be seen as an obvious to goal aim at. In reality the aim means a hard and complex work.

This thesis deals with a Swedish shopping centre, NOVA, from a phenomenological point of view. Starting in my own experience of the architecture I discuss issues such as gender, consumerism and the image of the ideal society, the Heterotopia, as they appear to me in my studies of the building.Divided into three different themes I then discuss the aspects I?ve found through my meeting with the architecture in comparison to a number of texts on the subject.My phenomenological analysis, combined with earlier research, presents to me a number of aspects more evident than others, as I do my own interpretation of the building and its architecture..

In contemporary public debate there is currently a great deal of focus attached to environmental problems and social responsibility. This trend is noticeable within the clothing industry, where it has become increasingly popular for new brands to market themselves with an environmental and ethical profile. An anthropological approach has been used to investigate how individuals understand ethical dimensions of clothing, and relates to the consumers? ideals that are pronounced by clothing companies with an environmental and ethical profile. Interviews have been conducted with young men, a group often absent in accounts of ethical consumption.

Syfte: Syftet med denna uppsats är att beskriva Mystery Shopping som verktyg, vilket visar vad konsumenten upplever vid mötet med butiken. Genom att analysera vad företag har möjlighet att mäta genom Mystery Shopping, vill vi bidra till en korrekt användning och debatt kring verktyget. Frågeställning: Är Mystery Shopping ett fungerande verktyg för serviceföretag, för att mäta kvaliteten på mötet mellan konsument och butik? Resultat: Genom vår utarbetade modell, Mystery Shoppers mätpunkter, har vi tydliggjort de faktorer som en Mystery Shopper undersöker. Mystery Shoppern mäter hur mötet mellan konsument och butik sker.

The functional connection between the building and the streetscape affects the city and its attractiveness. Stores located in shopping malls with their entrances facing internal walkways, creates segregation between the mall and the streetscape. This segregation implies that the shopping mall loses some of its attractiveness, which may result in a so-called Greyfield mall. The expression Greyfield mall is used for shopping malls that have lost its visitors. Competition from new modern malls and a lack of investments are examples of factors that influence the development of Greyfiled malls.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.

Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.