The fashion industry is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces.

This master thesis sets out to compare the different public transport modes in Stockholm city.Both energy consumption and air pollution are compared. The chosen transport methods are car,bus and metro.Traditionally the rail industry has had environmental arguments as a strong competitiveadvantage when it comes to passenger transportation. However, in recent years the automotiveindustry has been getting more positive media attention regarding environmental issues, forexample Roger Kemp?s statement that the car is the most environmental friendly passengertransportation mode in the UK. This study will show the environmental advantages of railwaytraffic in cities.The energy sources of the world are not endless and the use of the different sources affects theenvironment in different ways.

Construction accounts for about 35 percent of the total Swedish energy consumption and most of the energy is used by the large housing stock from the so-called ?Million program?. In the national action plan the government has put forward in energy efficiency. It is mentioned that existing buildings account for more than 90 percent of what is expected to be the housing stock within the coming 50 years. In order to meet environmental objectives its required that the existing stock be reviewed for energy efficiency. The goverment is now initiating a national framework with a budget of SEK 300 million Swedish crowns per year for five years, starting in 2010 to achieve the goal on energy efficient buildings. Energy efficiency of buildings in both new construction and above all within the existing stock are addressed.

In Sweden, there an increasing need for transport and this leads directly to fuel demand of the transport sector is expected to increase. Both politicians and industry believes that renewable fuels are a realistic and significant method to reduce the transport sector's environmental impact. This study aims to document the Swedish haulage contractor?s attitude to biodiesel. Also to document the strengths and weaknesses of biodiesel, based on opinions from the ultimate consumers.

In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message.

Bakgrunden till undersökningen är att undersöka hur KAUs källsorteringssystem fungerar ur studenternas synvinkel. Genom analyser av vad teori säger om beteenden, vanor, attityder och kunskaper om källsortering från en enkätstudie på 1?200 av KAUs studenter, ska denna uppsats försöka besvara vad dessa studenter anser om och vilka kunskap de har av KAUs källsorteringssystem.                                     För att ta reda på vad teori säger om detta har jag undersökt vad Naturvårdsverket säger om miljömässiga beteenden och hur de fungerar ihop med källsortering. Jag har även hur undersökt det kan kopplas ihop med nutidens livsstil så som vi lever i dagens konsumtionssamhälle. Syftet med denna uppsats är att försöka belysa och undersöka om miljömedvetenhet i vardagslivet finns bland dagens studenter på KAU. Resultatet kommer att framkomma via den undersökande enkätstudien . Huvudresultatet av denna undersökning är att många av dagens studenter vet om hur KAUs källsorteringssystem fungerar och flertalet anser att det är viktigt med källsortering.

Denna rapport är resultatet av ett examensarbete inom Industriell Produktion vid KTH, utfört vid Avalon PLM AB. Syftet har varit att grundligt utreda vad som krävs för att sätta upp en "first line"-support för användare till Siemens Industry Softwares produktportfölj. Målet med examensarbetet var att ta fram en kravspecifikation för det system som ska hantera kundernas supportärenden, samt hitta och utvärdera ett befintligt system som lever upp till kraven. Vidare togs också en support- och ärendehanteringsprocess fram, vilken beskriver hur ärenden ska skötas.Inledande frågeställningar för examensarbetet var frågor som; Hur hanteras ett ärende? Hur många ärenden kommer supporten hantera per dag? Hur kan supportingenjören få hjälp om ärendena är för avancerade? Är kundsupport bara en kostnad för företaget eller vilka bieffekter kan det medföra?En litteraturstudie gjordes för att få grundläggande förståelse för olika typer av supportkällor, CRM, kunskapsförmedling, syftet med kundsupport och supportingenjörens roll.

This essay examines the environmental ideological direction of the Swedish parliamentary parties through the private members motions directed to the committee of industry and trade and the committee of environment and agriculture during the governmental time from 2002 to 2006.The environmental ideologies explained is anthropocentrism, ecocentrism and biocentrism. Based on the ideas of these three ideologies main points the private members motions directed to the committee of industry and trade and the committee of environment and agriculture, also matching the search words environment and energy, was compared and analysed.What has emerged is that all parliamentary parties express a desire to create an energy production and producing guide lines which are stringent environmentally and matches the safety requirements. Although the approach to environmental and safety standards differ significantly between them. Basically all Swedish parliamentary parties are more or less anthropocentric in its arguments, which in short terms means that they estimate natures and animals value through their usability for humans or based on their contribution to human feelings of wellbeing.The Centre Party and the Green Party shows hints of weak ecocentrism because in many cases they put animal intrinsic value high, but the human value higher. Moderates are predominantly anthropocentric but they also express some hint of biocentrism in one statement concerning research in order to reduce and rebuild environmentally destroyed areas.

The purpose of this report was to identify the current waste management of non-hazardous construction and demolition waste in a few Swedish construction companies, based on the different steps in the waste hierarchy with a focus on waste prevention, reuse and recycle. Additionally, the purpose was to attempt identifying opportunities, obstacles and as well as to propose possible solutions from an environmental perspective. The method used was a qualitative study using interviews conducted through emails and phone with employees occupying positions that could answer this reports questions. The results of this report indicates that waste management of construction and demolition waste has improved, and less waste goes into landfills. The concern is that the overall amount of waste being produced is not decreasing, thus calling for actions preventing the production of waste.

In Eskilstuna and Sweden in general the level of reuse of surplus material containing soils and rocks from excavation is low. In this report the potential for increasing the reuse of excavated material in Eskilstuna by using a web-based earth information database has been examined. The purpose of a web-based earth information database is to connect those who have surplus material with those who need material for a fast and simple transaction. The intention is to give Eskilstuna a more environmentally and economically efficient handling of surplus material by increasing the level of reuse and thereby reducing the amount of surplus material that is wasted and emissions given off to the atmosphere during transportation. The potential has been examined in two different ways, by tracing information about a number of projects to see if excavated material driven to the dump could have been used in another project and by interviewing eight of the work leaders active in Eskilstuna.

Denna rapport är resultatet av ett examensarbete inom Industriell Produktion vid KTH, utfört vid Avalon PLM AB. Syftet har varit att grundligt utreda vad som krävs för att sätta upp en "first line"-support för användare till Siemens Industry Softwares produktportfölj. Målet med examensarbetet var att ta fram en kravspecifikation för det system som ska hantera kundernas supportärenden, samt hitta och utvärdera ett befintligt system som lever upp till kraven. Vidare togs också en support- och ärendehanteringsprocess fram, vilken beskriver hur ärenden ska skötas.Inledande frågeställningar för examensarbetet var frågor som; Hur hanteras ett ärende? Hur många ärenden kommer supporten hantera per dag? Hur kan supportingenjören få hjälp om ärendena är för avancerade? Är kundsupport bara en kostnad för företaget eller vilka bieffekter kan det medföra?En litteraturstudie gjordes för att få grundläggande förståelse för olika typer av supportkällor, CRM, kunskapsförmedling, syftet med kundsupport och supportingenjörens roll.

This is a qualitative essay that has its starting point in the deindustrialized community in the county of Kalmar. At the time deindustrialization started, the globalization and the technical development took form, this resulted in increasing traveling in the world. The communities that had lost their industries had to find new ways of surviving. The politicians used the increasing travelling and tourism and saw a new industry in the tourism, therefore they made cultural heritage visible. Main focus lies in the will from politicians to visualize cultural heritage for economic gain and the administration of cultural heritage that in essence had to accept a new use of the cultural heritage.

This study has been made on behalf of the Swedish Transport Administration to study the work of the department National Projects. The Swedish construction industry has for many years been characterized by low productivity. By being the largest purchaser of contracts in the industry the Swedish Transport Administration has a unique opportunity to influence the productivity. In order to improve in productivity The Swedish Transport Administration is adopting a new role in which they will order more turnkey projects. In our study, we will focus on how one department within the Swedish Transport Administration, National Projects, can perform successful turnkey projects.To clarify how the department National Projects can perform successful projects, this study identifies critical factors for projects and their links to different phases of the project.

The Swedish consumption of lamb a increasing, and today we yearly eat a kilo of lamb per person each year. As a consequence the Swedish degree of self production according to lamb is steadily decreasing, and is today about 39 %.Today Swedish Meats is now cooperating with the Swedish lamb breeders organisation to raise that percentage. At the same time the European Union presents a new agricultural reform, the MTR (Mid Term Review). The shape of this new reform is not yet fully known, but the general policy has been more or less outlined. The new reform is split into three propositions: the farm model, the regional model and the mixed model.

There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.