Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

Följande rapport behandlar intervjuer av åtta svensklärares idéer om vad de känner sig måste ta hänsyn till i sina val av skönlitterära inslag i svenskämnet på gymnasieskolor i Stockholms norra kranskommuner. Undersökningen anlägger ett sociologiskt perspektiv på de praktiserade urvalstekniker som framförs och diskuterar intervjupersonernas upplevelser med utgångspunkt i Pierre Bourdieus teorier om kapital, habitus och fält. Resultatet av intervjuerna visar att pedagogernas litterära kanon genomgående utgår ifrån vem eleven är, vilket syfte undervisningen har, lärarens tidigare erfarenheter liksom dennes förväntningar på elevens tillgodogöranden av undervisningen. I efterord diskuteras eventuella konsekvenser av sådana strukturer och studien avslutas med förslag på vidare forskning. .

Adolescence is more and more characterized by messages containing allusions and attitudes through social agents (family, friends, school and media). Therefore the purpose of this study was to investigate what significance the social agents and their messages, concerning sexuality, have in relation to young people's thoughts, questions and socialisation.The study is made from the young people's perspective. Our target group was 15 to 16-year-olds in ninth grade at a compulsory school in Sweden. The quantitative part of the study consisted of an anonymous and voluntary questionnaire among the students. To achieve a greater variety we made an interview as a complementary addition in which nine students participated.We found our main theoretical starting point in Anthony Giddens's theories about social agents, modernity, post modernity and sexuality.The conclusion was that the young people in our study foremost associated sexuality to sex, love, relationships and sexual orientation.

This paper is a discourse analytic policy study with the intention to investigate the swedish government's policy action plan against prostitution and trafficking for sexual purposes. The document is called Handlingsplan mot prostitution och människohandel för sexuella ändamål. The purpose of the study is to investigate whether there is a feminist gender understanding taking place in the action plan. This is made by both see how the problem of prostitution is produced partly by examining whether there is a gender-based power analysis in action. The research questions of this study are:What is considered being the problem with prostitution and trafficking fosexual purposes?Is there a feminist gender understandning in the government's prostitution politics?To answer these questions I use Carol Bacchis method Whats the problem represented to be? And the material being used is the government's actionplan.

?Vad hände med personlighetstesten??En kartläggning av vilka urvalsmetoder rekryterare lägger vikt påMartina GustavssonAtt finna rätt man till rätt plats innebär att hantera mänskliga resurser med bra metoder för att identifiera rätt medarbetare. För att undersöka vilka urvalsmetoder rekryterare lägger vikt på genomfördes en enkätundersökning med 43 rekryterare. Resultatet visade att rekryterarna lade mest vikt på intervju som användes av en stor andel rekryterare i deras bedömning av arbetssökande medan minst vikt lades på test som användes av en måttlig andel. Resultatet visade en diskrepans mellan hur viktiga rekryterarna sade att personliga egenskaper var och vilken vikt de lade vid test.

This thesis describes the developmentof a device called "Oil Separator"which is used for washing vehicles andparticularly car washing. The devicedeveloped for Mr. Car Bilvård AB inUppsala, the company's work involvespassenger transport and courierservices. The company needs anexternal device that meets theenvironmental standards to wash theirown cars in the premises without theneed to modify or reconstruct on thepremises ground as the premises is ona leased contract.Work began with a preliminary study onthe literatures that describes boththe function and structure ofdesigning the device. A few interviewswith other car wash companies had beenimplemented, and some measurements.After collection of the necessaryinformation the specifications ofcustomer requirement was presented .With these requirements a fewconcepts was generated and weighedusing the Pugh matrix for conceptsselection for further development.The final concept was furtherdeveloped and a design has beenpresented.

The aim of this Master?s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on ten novels. Five of these are written by Swedish authors and portrays Swedish librarians.

Bakgrund: Sjuksköterskan ska arbeta utifrån en helhetssyn på människan och vården bör försökatillgodose människans behov. Sexualitet är en del av människans helhet och problem medsexualitet och sexuella relationer kan påverka livskvalitén negativt samt leda till lidande och ohälsa.Trots detta blir människans upplevelse av sexualitet och den sexuella relationen sällanuppmärksammat inom vården. Personer med MS är en speciellt utsatt grupp då sjukdomen harstor påverkan på sexuella funktioner. Syfte: Att belysa hur personer som lever med multipelskleros (MS) upplever sjukdomens påverkan på sexualitet och sexuell relation. Metod:Litteraturöversikt av 12 artiklar där sju var kvalitativa och fem var kvantitativa.

Bakgrund: Sexualiteten är en viktig del av att vara människa men den är också sårbar vid sjukdom. Hälso- och sjukvården bör ha ett holistiskt synsätt på människan vilket även innefattar att ta hänsyn till den sexuella hälsan. Syftet med studien var att belysa sjuksköterskans respektive patientens perspektiv på kommunikationen om sexuella hälsa vid sjukdom. Resultatet baserades på 13 vetenskapliga artiklar publicerade mellan 2000?2010 och visade att patienterna var missnöjda samt hade ett större behov av kommunikation än vad som gavs.

 Prostitution has been intensely debated in Sweden for nearly four decades. Two major investigations have so far been initiated by the government and numerous propositions have been put forward in the Swedish parliament resulting in the sexköpslag from 1999 that criminalizes purchase of sexual services. The law aims at punishing the buyer and protecting the women in prostitution, thus making it possible for women to be helped by various social interventions rather than punished. Swedish society has undergone major changes in these decades. Globalization, the internet and the membership in the EU have changed the Swedish society and influenced the discourse on prostitution.This paper has a twofold aim, on the one hand investigating if and how these changes have had an impact on the prostitution discourse in texts produced by the government and analyze how female and male sexuality in connection to prostitution is constructed.

This essay is about what considerations foster home secretary may face in their profession and how they use themselves as a tool. We were interested in the family home secretaries as a profession and we found that this area is relatively unexplored. The essay is based on semi-structured interviews with ten family home secretaries from seven different municipalities. To interpret our results, we used Mead's theory of "Mind, Self and Society". Our paper shows that family secretaries are faced with a variety of considerations in the selection of foster homes.

Jag har valt att göra denna undersökning eftersom det fascinerar mig att undersöka varför det är så vanligt att man som kvinna köper och läser damtidningar. Samtidigt som man möts av en ganska ensidig bild av vad vi vill läsa, och hur vi skall leva lyckliga med hjälp av dessa damtidningar. Hur dessa tidningar skapar bilder och texter och visar upp en mall som vi tror att man blir lyckliga av att leva efter, och vad är det som påverkar oss så starkt att vi köper dessa tidningar. Man vet att det idag är mer jämställt inom manligt/kvinnligt men jag ifrågasätter om det är ett fenomen som även smittat av sig till medierna. Kvinnans roll i samhället ser idag annorlunda ut än vad den har gjort genom tiderna, men på vilket sätt visar det sig i damtidningar som har en stark kraft att påverka kvinnor.

Different institutional and culture contexts are argued to create differences in fathers practices and attitudes toward fatherhood. By in-depth interviews with swedish and spanish fathers, this Bachelor thesis aims to describe fathers experiences and attitudes toward fatherhood and how they relate to the institutional and culture context. The selection of swedish and spanish fathers aims to illustrate differences and similarities in two welfaremodels that differ. The main difference was how social policy provoces differences in the distribution between paid and non-paid work, where the spanish fathers remain as the main breadwinner. Differences also appeared in attitudes toward formal care.

The research on Ingmar Bergman is comprehensive, however, there is one aspect of his artistry that has been regrettably neglected ? his use of music. Music always played a huge part in Bergman?s life, and it was also a great source of inspiration. The music was a structural component in the creating process and he often referred to his films as pieces of music and his actors as musical instruments.

The aim of this study was to investigate how mothers in families with strong patriarchal traditionssee their role as a mother and as a woman. The study is built upon two main questions: What arethe expectations of your family and your immediate environment on you as a mother and as awoman? And what does ?honour? mean for you as a mother and as a woman? In our paper wehad as a starting point a gender perspective that was further on applied in defining our researchquestion. We are also giving an account of the phenomenological perspective that we also had asa basis of our work. We interviewed six mothers living in families with strong patriarchaltraditions.