The purpose of the study was to examine possible aspects concerning the choice to play as good or evil with a focus on the players´ subjective experience. A form was constructed and the material was interpreted according to Interpretative Phenomenological Analysis (IPA). The games Mass Effect I and II were used as an example of the choice to play as good or evil since the choice between Renegade (evil) and Paragon (good) is present. The sample consisted of individuals who had played Mass Effect I and/or Mass Effect II and were over 18 years old. The end result concerning who played a Renegade or a Paragon came to be very uneven (15 out of 16 participants played a Paragon) which means that the result mostly relates to possible aspects concerning the choice to play a Paragon.

Oxytocin is today widely spoken of as a "feel good" hormone. Recent research has increased interest in the hormone and its role in social and sexual interactions, as well as its importance for complex behavioral patterns. There is evidence that oxytocin is released during physical contact and is said to suppress anxiety and stress. In animals and humans, oxytocin, which is a neuropeptide and likewise a hormone, is necessary for parturition and lactation. Synthesis of oxytocin occurs in brain neurons and in specific organs involved in reproduction.

The purpose of this essay is to analyse how medial representations in a specific cultural debate expresses thoughts about gender, power and speech. The debate in question took place in Sweden 2010 and was about an inspection of sexual harassments in the Swedish acting area, made by Sveriges Radio, Ekot. This essay examines the made representations of the debate, with a feministic point of view and concludes that a male gaze shapes the form of speech and gives the debate a discourse sort of reasoning about gender. The special discourse formatted in the examined area contains a certain conception of power and the structure of power, which is also explained by the male gaze and the meaning of post-feminism..

Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

The aim of this essay is to study constructions of femininity and sexuality in Sara Stridsberg?s novel Darling River (2010). The analysis is based on queer theory and the term ?skev? ? a variation of ?queer? that allows one to focus on additional forms of normativity apart from sexual desire ? and examines how the characters of the novel are challenging the heteronormative framework by performing gender and sexuality in non-normative, subversive ways. In short, I discuss how the relationship between femininity, body and destiny is being portrayed, how the characters question heteronormativity by overdoing femininity, and by being unable (unwilling) to perform adult femininity.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

Today several things point to the fact that many young women are being abused and sexual harassed. Despite that there is no knowledge about how the girls handle the violence or how the battering affects them. For that reason the purpose of this study is to describe and give a picture of some girl?s experiences of being battered of men they have or have had a relationship with. In focus is also how these girls identities are affected of the battering.

ICTY bildades efter krigen i Jugoslavien. I uppsatsen beskrivs tribunalens bakgrund organisatoriskt och historiskt. Jag utreder även dels vad som faller under begreppet sexuellt våld enligt olika internationella organisationer som arbetar med internationella konflikter av olika slag, dels hur den jugoslaviska konflikten såg ut och hur sexuellt våld användes som del av krigföringen under konflikten jämfört med hur det har använts i andra fall. Jag beskriver slutligen de domar som ICTY har fällt angående sexuellt våld. Jag försöker således att utreda om ICTY har ökat juridisk rättvisa för kvinnor som har utsatts för sexuellt våld i krig.

The management of assets in organisations today can be a challenging task and optimising their usage is critical to ensure maximum profit. For rental businesses offering tangible products efficient management of movable assets are an essential part of the business strategy. The main purpose of this study is to investigate how asset management and asset information management can be carried out in rental businesses and in what ways information technology can support it. By doing a literature review combined with a case study where three rental businesses and their use of information technology were examined we could identify several important aspects regarding asset information management. The results we have found is that rental businesses with a high degree of digitization in existing asset information management systems are able to rationalize existing work processes, which in some ways changes the roles of employees.

I have used a discourse analysis as a method and queertheori for the theoretical. In this paper I have analyzed how different wedding magazines write about partnerships, gender-neutral marriage and wedding between homosexuals. I have for some time been interested in the beliefs wedding magazines have about homosexuality and how newspapers maintain heteronormativity implicitly and explicitly. Bridal magazines are anxious to have the marriage as a design and standard when they write about partnership. When they write about the two different forms of marriage, they glorify the religious marriage and pay no attention to civil marriage.

The aim of this study is to analyse how pornography is used in the American comics X-Men, published by Marvel under the authorship of Chris Claremont.I have applied Butler and MacKinnons theories about pornography as a performative speech, to this special art form. I have also investigated how censorship has influenced the comics evolution and whether it has affected the way women and sexual and ethnical minorities are represented. To corroborate how these theories apply, I have analysed three main female fig-ures in The X-Men comics - Storm, Phoenix and Shadowcat - and I have tried to identify how they relate to existing stereotypes.The conclusion of this essay is that the women characters in X-Men break the existing stereo-types and create new implications. This reinforces Butler?s theory about the possibility to re-verse hate speech and diminishes MacKinnons perspective of pornography as an imperative..

The following study is a qualitative combination of textual analysis and interviews concerning the subject of slashfiction. Slash is a sub-category to fanfiction, which essentially means non-professionally authored short stories about already existing characters and environments, for example from TV-shows, movies or books. These stories are available on the internet. The main point is to pair two of the male characters together in a sexual relationship. According to previous studies, 90 percent of all fanfiction writers are female and this percentage is probably even higher when it comes to slash.I have looked into what these stories can be an expression of, by analyzing the construction of gender, sexuality and relationships using the following three questions:Is slash a quest for an ideal equal and romantic relationship?Do these stories represent a resistance against established norms regarding gender and sexuality?What role does transcendence of boundaries play in slash? I have used stories that are derived from the American TV show Supernatural, which generally try to explore the relationship between its protagonists, the brothers Sam and Dean Winchester.  The result gives a somewhat divided picture of slash, as some stories clearly break with traditional gender norms while others seem to uphold them..

The object of this study is the female user of amphetamines and the characteristica which she is often described by. Many of these descriptions regard the female amphetamine user's sexuality which also have come to form the assumption that these women make a living from having sexual relations with men in exchange of drugs.In order to be able to draw any kind of conclusions regarding this, we found it necessary to investigate how the stereotypical female user of amphetamines makes a living and also whether it is possible for a female drug user to decide for her self how to support her habit.The disposition is a qualitative study of literature and the perspectives that we focused on in this study are gender roles, relationships and sexuality, criminality and finally the drug using woman as a victim. The theories used deal with social constructivism, respectability and shame.The main discussion of our study has been how women amphetamine users are moulded to become victims through interaction with other people but also with the society as a whole..

The aim of this study was to investigate the emotions among the staff at the group housings when they observe the caretakers expressions of masturbation and how the staff handles these expressions in their daily and long-term work. The theoretical concepts that were used in this study are group housing as a public and private arena, occupational role, relation, humanistic effort, pedagogical effort, empowerment, care ethic and emotions. The concepts are related to each other and constitutes the foundation for the analysis of the empirical data used in this study. A qualitative study was carried out, in forms of half structured interviews with six informants, of which the majority was women. It came to light that the interviewees only had positive feelings for the caretaker?s expressions of masturbation.

ABSTRACTThe aim of this study has been to analyse and understand the effects of heteronormative structures in the Swedish asylum process. Homosexual refugees, seeking asylum in Sweden, is in focus when proceeding an analysis about these social structures and normative phenomena. The main discourse, being handled in this study, is between homosexuality and heterosexuality. However, central findings in this study consists of how different approaches, such as gender based identities as well as sexual preferences and ethnic background, combined is influencing the asylum process and the treatment of the asylum seekers.The analysis is based upon legal material, as well as the guidelines and work ethics of the Migrationsverket, which is being compared with theoretical approaches on heteronormativity and structural hierarchy. To achieve a wider understanding of the area and to gain more information, we have also performed interviews with relevant sources.Key-words: Heteronormativity, asylum seekers, homosexuality, power structuresSara Haugbak & Jenny Thomsen, Sociology C, University of Växjö, Sweden.